According to the statistics from the China National Business Information Center, from January to February 2014, the national retail sales of major retail enterprises decreased by 2.2% year-on-year, retail sales of all types of clothing decreased by 6.7% year-on-year, and clothing retail prices rose by 4.7% year-on-year. .
(II) Sales of major apparel category markets in January
1. Male shirts: The combined market share of the top ten branded brands totaled 28.1%
According to the statistics from the China National Business Information Center, the combined market share of the top ten branded shirts sold by major national retailers in January 2014 reached 28.1%. Youngor, Lodz and Pierre Cardin occupy the top three.
2. Leather clothing: The combined market share of the top ten branded brands totals 20.7%
According to the statistics of the China National Business Information Center, the combined market share of the top ten branded leather garments sold by major national retail enterprises in January 2014 reached 20.7%, with Red Star, Zhuangzi and Caesar occupying the top three positions.
3. Down Clothing: The combined market share of the top ten brands is 55.9%
According to the statistics from the China National Business Information Center, in January 2014, the combined market share of the top ten branded down apparel sales in major national retail enterprises totaled 55.9%, with Bosideng, Xuezhongfei and Tambor occupying the top three positions.
4. Jackets: The combined market share of the top ten brands is 20.3%
According to the statistics from the China National Business Information Center, the combined market share of the top ten branded jackets sold by major national retailers in January 2014 was 20.3%, followed by seven wolves, Jack Jones and Youngor.
5. Pants: The combined market share of the top ten brands is 28.3%
According to the statistics from the China National Business Information Center, the combined market share of the top ten branded trousers sales in key large retail enterprises nationwide in January 2014 was 28.3%. Jiumu Wang continued to occupy the top spot with a clear advantage. Tigers and Maya were ranked separately. Second and third place.
6. Thermal underwear: The combined market share of the top ten brands is 34.7%
According to the statistics of the China National Business Information Center, in January 2014, the comprehensive market share of the top ten branded thermal underwear sales in key large retail companies across China totaled 34.7%, with Filipino, Arctic velvet and A&B occupying the top three positions.
7. Cashmere sweaters: The combined market share of the top ten brands is 57.1%
According to the statistics of the China National Business Information Center, the combined market share of the top 10 branded cashmere sweaters sold by major national retail enterprises in January 2014 was 57.1%, with Ordos, Luwang and Mihuang taking the top three positions.
8. Cardigans: The combined market share of the top ten brands is 28.6%
According to the statistics from the China National Business Information Center, in January 2014, the combined market share of the top ten branded sweaters sold by major national retail enterprises was 28.6%, among which, Ordos Aoqun, Hengyuan Xianghe and Harbin Takeuchi occupied the top three positions. .
(III) Sales of Main Garment Category Market in February
1. Male suits: The combined market share of the top ten brands is 28.0%
According to the statistics of the China National Business Information Center, the combined market share of the top ten branded men's suits sold by major nationwide retailers in February 2014 totaled 28.0%. Youngor, Goldlion and Shanshan occupy the top three.
2. T-shirts: The combined market share of the top ten brands is 19.6%
According to the statistics from the China National Business Information Center, the combined market share of the top ten branded shirts sold by major national retail enterprises in February 2014 totaled 19.6%, with Goldlion, Jiumuwang and Youngor occupying the top three.
3. Women's wear: The combined market share of the top ten brands is 19.4%
According to the statistics from the China National Business Information Center, in February 2014, the combined market share of the top ten brands in the nation's major retail enterprises totaled 19.4%, with VERO MODA, ONLY, and Gedi occupying the top three positions.
4. Children's wear: The combined market share of the top ten brands is 30.5%
According to the statistics of the China National Business Information Center, the combined market share of the top ten brands in the nation’s major retail enterprises in February 2014 totaled 30.5%, followed by Barabara, adidas and NIKE.
5. Cotton Sweater Trousers: The combined market share of the top ten brands is 37.7%
According to the statistics from the China National Business Information Center, the combined market share of the top ten branded cotton trousers in the national key large-scale retail enterprises in February 2014 totaled 37.7%, with three guns occupying the top spot, and Pierre Cardin’s scores were appropriate. Ranked second and third.
6. Women's Underwear: The combined market share of the top ten brands is 52.3%
According to the statistics from the China National Business Information Center, in February 2014, the combined market share of the top ten brands of women's underwear in major national retail enterprises totaled 52.3%, and Manifin, Aimo and An Lifang occupied the top three positions.
7. Thermal underwear: The combined market share of the top ten brands is 30.8%
According to the statistics of the China National Business Information Center, in February 2014, the comprehensive market share of the top ten branded thermal underwear sales of the national key large-scale retail enterprises totaled 30.8%, and the Arctic velvet, Hengyuan Xianghe filigree birds took the top three positions.
8. Sportswear: The combined market share of the top ten brands is 57.1%
According to the statistics from the China National Business Information Center, in February 2014, the combined market share of the top ten branded sportswear stores nationwide was 57.1%, of which adidas, NIKE and Li Ning occupied the top three positions.
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