Comparison of design features of Chinese and Western cashmere sweaters

1 Comparison of Design Features of Chinese and Western Cashmere Sweaters Cashmere sweaters are high-end varieties in sweaters, which are delicate and full-featured, soft and smooth to the touch, light and comfortable to wear, and warm. Because of the scarcity of cashmere raw materials and the characteristics of cashmere fibers, cashmere is known as “soft gold” and “fiber gemstone”. Warm and comfortable cashmere clothing is also loved by consumers all over the world. This article is represented by the Ordos and J&B brands in the domestic market. It is represented by Italian Missoni brand, French Montagut brand and American Autumn cashmere brand. In combination with market research, it includes four aspects: material properties, design, decoration design and color design. Induction and analysis were conducted to compare the differences in design characteristics between China and the West.
1.1 Material and Performance Design Comparison Whether it is domestic brands or Western brands, the main performance in the development of new materials, new performance is basically the same, the new high-tech results will be gradually applied to cashmere sweater design. With the increasingly stringent demands on the quality of textile products in the international market, the appeal for apparel environmental protection design is also increasing. Many companies have used high-tech products to build their brand image, and environmental protection, health, health, and high-performance results have been widely used. Apply to cashmere sweater design.

Table 1 Comparison of New Material Application Design

Table 1 lists the use of new materials by the four brands studied in this paper. The data in the table is based on the statistics of 100 cashmere sweaters selected from the classic and best-selling designs for each brand in the past three years. All data sources are unified. It is not difficult to see that the domestic brands are more advanced than Western brands in the development of new materials, and the number of new-added cashmere sweaters is higher than that of Western brands. In recent years, Ordos and Zhenbei brands have promoted the creation of innovative nano cashmere sweaters, antistatic cashmere sweaters, mercerized and machine washable technologies that make it possible to wear cashmere sweaters. Western cashmere products pay more attention to maintaining the characteristics of cashmere itself, ignoring the addition of new materials, so the proportion of pure cashmere products is larger. Only luxury brands such as Missoni and Montagut catered to meet the needs of brand positioning and fashion design. In the cashmere sweater, high-grade materials such as silk and precious fur were added to further increase the price and grade of the product.

1.2 Comparison of design In the design process of cashmere sweater, the design of cashmere sweater determines the success or failure of cashmere sweater design. The design of the cashmere sweater determines the basic style of the appearance of the cashmere sweater. In the design process, it plays the role of conducting information and guiding direction. The styling line refers to the outline of the costume, and is the overall shape that is abstracted. The shape of clothing is composed of outlines, parts, decorative lines, and structural lines, of which the outline is the basic and is the basis of the costume modeling. From the point of view of costume aesthetics, changes in the contours of cashmere sweaters can be summed up as H-type, X-type, Y-type, O-type and irregular type.
The traditional cashmere sweaters are generally loose, and the shapes are not very fit. It is difficult to express the curvaceous beauty of the human body, which is far from the fashion. Nowadays, more and more cashmere sweaters have emerged, and some of the more popular styles in women's clothing are often used in cashmere sweater designs. Western cashmere sweater designs also have loose and casual styles, but at the same time, they must be designed with a waist to make them fit together at the waist. They can be worn on the outside and can also be worn inside the coat. In this way, the X-shaped and Y-shaped designs are more popular with Western consumers. In contrast, domestic cashmere sweaters are somewhat simple in design and are generally based on traditional loose and fit H-shapes. The comparison results are shown in Table 2.

Table 2 Comparison of design

The first type H. The outline of this cashmere sweater does not shrink the waist circumference, so that the shoulder width, chest circumference, waist circumference and hip circumference in the same shape, and comfortable and convenient, free and free. From Table 2, it can be seen that the H-type design occupies a dominant position in the domestic brand product modeling. The reason is that, according to relevant market surveys, the main consumer ages of domestic cashmere sweaters are 35-50 years old, and most of these consumers begin to undergo physiological changes in body shape, the body becomes full, H-shaped design can just cover the body shape The shortcomings are suitable for mature women with thick waists and can also reflect a variety of styles.
The second type X, also known as tight type. The outline of the tight-fitting cashmere sweater basically conforms to the natural outline of the figure and can fully reveal the beauty of the human body. Orientals are more conservative and reserved in their thinking, and therefore do not favor over-tight X-shaped designs in clothing. Western women are relatively open and independent. Therefore, the proportion of X-shaped design in the Western cashmere sweater products is relatively large. In the Missoni brand's new 2009/2010 fall and winter collections, designers also innovatively applied contours and elements of fashion tailoring to the design of cashmere sweaters, making cashmere sweaters more and more fitting to the human body. In addition, in the West, the world's leading level of three-dimensional garment cutting design, three-dimensional modeling techniques are slowly being applied to the cashmere sweater design.
The third type of Y, also known as inverted trapezoidal, inverted triangle type. It is characterized by the exaggeration of the shoulders and the convergence of the hem. It is based on a tight-fitting type and forms an effect of widening and narrowing. This is a shape with a male body shape, such as the shape of the letter "Y". In addition, due to the exaggerated Y-shaped lines on the shoulders, the entire line is full of generous, free and easy atmosphere, so the Y-design cashmere sweater is full of strong, free and easy male style, this neutral style is more popular in Europe and the United States.
The fourth O-type, also known as the oval. Generally, there are no obvious edges and corners and significant changes in the shoulders, waist, hem, etc., fullness, richness, and leisure, giving a warm and natural feeling. This kind of design has appeared frequently in the international market in recent years and caters to the fashion trend of wearing cashmere sweaters.
In general, the design of China's cashmere sweater is mainly based on the traditional loose-type H-type, which is related to the current high age of domestic cashmere sweater consumer groups; Western cashmere sweater design is based on H-type, X
The main reason for the large proportion of type Y and type Y is that shoulder width and tall physiological characteristics are common in Western consumers; Cashmere sweaters are mostly fashion styles, and they are more avant-garde and casual. In China, because the main consumer groups are middle-aged and old consumers, the degree of acceptance of such fashionable cashmere sweaters is not high. At present, some brands in the domestic cashmere sweater market have begun to try to innovate, such as the autumn and winter 2008 best-selling "O" dress and other new models for women's cashmere sweater to create a new curve.
1.3 Comparison of Color Design For quite a long time, the domestic cashmere sweaters are monotonous in color and their colors are not as rich as the cashmere sweaters of Western countries. Moreover, some colors lack popularity, purity is too high, there are more than enough bright colors, and subtle elegance is not enough. Common cashmere sweater products are based on dark gray color system, color layers are not rich enough, there are few changes in the organizational structure design, so the product is concentrated all the year round in the middle-aged and high-end consumer groups, leading to narrow consumer groups. The cashmere brands of the western countries have their main colors every season, and the colors of the products closely follow the fashion trends of the season. They also pay great attention to the sense of color and the sense of collocation. Even the compatibility of a single product is extremely strong. For example, Italy's Missoni has a strong rhythmic color stripe for almost every product, and there is no problem with choosing a single color jacket. Although the colors of cashmere sweaters have become brighter and brighter, due to differences in the geographical climate, living habits, and customs and hobbies of Chinese and Western consumers, people’s preference for color has a direct impact on the color of cashmere sweaters in China and the West. Westerners' favorite colors are: neutral tones or pure, crisp tones; elegant tones from nature, silk-like luster, and rich summer tones of warmth. The colors favored by the Chinese include the golden yellow and Chinese red of the ancient Chinese court costumes; the color of the ancient jadeite is a very elegant and elegant color. The specific comparison results are shown in Table 3.

Table 3 Comparison of Colors of Western Women's Preferred Cashmere Sweaters

As can be seen from Table 3, the basic colors of the color design of Chinese and Western cashmere sweaters are mainly pink, gray and black. However, there are obvious differences in a few colors. For example, the psychological characteristics of Chinese people like red are more obvious; the United States, France, and Italians prefer brown, while brown is not popular in China; purple is sad and sometimes used at funerals. In the middle, it is less used in the design of cashmere sweaters in Europe and America.

1.4 Comparison of Decorative Designs In the decorative design of cashmere sweaters, Chinese and Western brands have shown consistency. In general, they have become more luxurious and richer. Embroidery, hollowing, jacquard, sequins and other techniques have been widely used by major brands. Products that are spliced ​​or combined with woven fabrics have also become a more popular design method in the near future. Such as the use of contrasting and colorful cashmere and woven fabric organically spliced ​​and segmented, thus breaking the traditional sense of cashmere design concepts, more and more become the mainstream of fashion. In the decorative accessories, the use of wool knitwear combined with fur more highlights the luxurious quality of cashmere. Many brands of cashmere sweaters use unique designs such as skins, sleeves, chests, shoulders, and pockets, such as skinskins, skins, and embroidered leathers. They are luxurious in their leisure, and the results are shown in Table 4.

Table 4 Comparison of decorative designs

As can be seen from Table 4, the decorative techniques of Chinese and Western cashmere sweaters are mainly embroidered and jacquard, but they differ greatly in other decorative techniques. Western cashmere sweater decoration design focus on the dresser's own wishes, simple decoration of their own high-end cashmere sweater, the basic style and color design do a good job, the right to decorate the cashmere sweater to the dresser, by jewelry, scarves, brooches, etc. Other accessories to decorate. The design of domestic cashmere sweaters is rather complicated. Some of them are encrusted with sparkling rhinestones, and some have a large area of ​​decorative patterns. This makes the cashmere sweater itself has a lot of decoration, and the dresser will be unable to match the scarves. , brooches and other personalized accessories. From Table 4, it can also be seen that China's cashmere sweater product design is more inclined to embroidery, printing, hot drilling techniques; US cashmere sweater product decoration techniques are generally not many, and the frequency is relatively even; France, Italy and other European countries, Cashmere sweaters decorated with fur stitching are more popular.
2 Ways to Improve Design Quality Through the detailed comparison of the above aspects, domestic cashmere sweater designs have both advantages and disadvantages. It is recommended to improve the design quality through the following methods.
1) Focus on the acquisition of design resources. Cashmere sweater design is a job that requires the use of multiple resources. Without design resources, design work will not be possible. Designers can access design resources from the following channels. The Internet is the easiest way to obtain information. Popular websites such as websites and branded clothing companies and cashmere sweater companies in the world provide popular information for the industry. For example, the cashmere shirts of China is an important source of design resources. In addition, access to resources through magazines, newspapers, television, and some of the latest models on the market is also an important aspect.
2) Grasp the design concept and brand concept. The design concept lies in any design field. The brand cashmere sweater also has its own design concept. Should make the design style and brand style as consistent as possible, play the talent of the designer, the design concept of the cashmere sweater brand is fully reflected in the overall appearance of the product, design a brand style that is popular with consumers.
3) Style design should be combined with innovative technology. Cashmere sweater design If there is no production technical support, even the best design ideas are empty. For example, the widespread use of computer-aided design software has broadened the design space.
4) Pay attention to design innovation to increase the added value of branded products.
Cashmere sweater can not be separated from the decoration, especially the design of the accessories of the brand cashmere sweater should be one of the factors that designers consider. In addition, the breadth of cashmere products can be appropriately expanded. The cashmere apparel products and some accessories of international big brands account for a considerable proportion of their sales. For example, Italy's Missoni brand includes knitted scarves, skirts, pants, and knitted scarves. Caps, bags and related accessories and other related products. Stores with accessories are much more complete in image than stores without accessories. Not only can the pricing of cashmere sweaters be moderately enhanced, it can create a good brand image, and it can also promote sales and improve cashmere sweater products. Added value.
3 Conclusion

The current high-end market for international cashmere products is dominated by products from developed countries such as Italy, France, and the United States. Little is known about Chinese brands. Although there are a number of brands with higher market share, such as Erdos and Jambi, there are still some designers who are difficult to carry out rich design changes, which greatly restricts the overall design effect of China's cashmere sweater products. It can be seen that for our country's cashmere sweater brand, improving the design level of products has become an urgent task to solve difficulties. Although Italy, France, the United States and other countries are not cashmere producing countries, but the clothing industry in these countries started earlier, so some well-known global brands such as Italian Missoni, French Montagut, the United States Autumn cashmere cashmere sweater products in design techniques and characteristics There are differences with Chinese products.

Blank Sun visor

Blank Sun Visor,Black Visor Target,Best Blank Sun Visor,Blank Sun Visor For Sale

Shandong Urelia International Co., Ltd. , https://www.ureliacaps.com