"If you use three words to summarize this year's competition, it is novel, fresh, and new vitality." As the spokesperson of the "Haining Home Textile Cup"·2017 China International Home Textile Creative Design Competition, Professor Jia Jingsheng of the Academy of Fine Arts of Tsinghua University said.
Using "new" to describe a creative competition that has been held for 15 consecutive years is undoubtedly the best award for it, proving its continuous innovation and vitality. This year, at the important node of the 15th anniversary of the competition, the theme of the competition was returned to the first non-propositional and unrestricted, and it was defined as “unlimitedâ€. However, it is unlimited, but there are certain restrictions in the infinity, that is, the entries must be beautiful, and beauty is the limit.
"The Contest Condensed Designer Team"
Under the call of "beauty", the number and scale of entries for this year's competitions have further expanded.
From July 6th to 8th, “Haining Home Textile Cupâ€Â·2017 China International Home Textiles Creative Design Competition was officially opened in Xu Village, Haining, Zhejiang. The contest was divided into “Home Textile Creative Drawing Group†and “Overall Soft Design Teamâ€. This year, the organizing committee of the competition received 1,873 entries from the Creative Competition, including 1814 works from 52 institutions, 51 works from 12 companies, 8 individual submissions and 178 overseas works. The overall soft design team received 586 entries, mainly from 14 companies, 81 individual designers and 18 institutions.
For the competition situation and the scale of this year, the director of this competition Vetting Committee, vice president of China Textile Industry Association, president of the China Household Textile Industry Association Yang Zhaohua said that after 15 years of development, "Haining textile Cup" contest scale rising, The level of work has been continuously improved and the cohesiveness has become stronger and stronger, making the competition an authoritative position and influence in the industry. At the same time, he stressed: "The purpose of the competition is not only the selection of awards, but to build a strong team of designers for the home textile industry, and improve the overall soft power of the industry. In addition, we hope to enter the college after the game, The publicity activities such as clusters will enhance the sustainability and marketization of the home textile design competition. In the future, we will strive to make the award-winning works of the competition guide the product development and production of home textile enterprises."
Let the competition be in line with the market, provided that the entries are “landedâ€. However, the home textile creative competition has always been known for its creative thinking. The contestants' entries are more about pursuing innovation and weaker in marketization. However, this year's entries have changed in the eyes of 12 expert judges (7 home textile creative drafts judges, 5 overall soft design team judges). They generally believe that the players have learned to "speak high" while "flying themselves."
“Creative thinking is what companies needâ€
"In this year's entries, I found that some works are very ideally designed, and can even be put into production immediately. Some of the works are slightly adjusted and can be put into the market." Luo Yujiao, director of home bedroom trend development at Shanghai Luolai R&D Center, excitedly China Textile News reporter said. As the judge of the first home textile creative drafting group, Luo Yujiao felt that the whole competition was international and focused on creative thinking. She said: "In this year's entries, there are more serialized designs. This is the trend of home textiles in the future. Designers should focus on the overall space. In addition, the subjects of the entries are rich, such as younger, Personalized, even with a strong sense of the future, presenting the design thinking of the departure. This kind of thinking is very much needed in the daily production design of home textile enterprises."
Inviting corporate personnel to participate in the competition is a tradition that has been adhered to over the years. For the competition, it is hoped that the home textile enterprises at the forefront of the market will give an accurate assessment of the degree of marketization of the entries. On the other hand, we also hope to provide more design inspiration for the company through the creative ideas of the contestants.
“I feel that this year's competition has brought a refreshing feeling. From more than 1,800 drawings, we can see that our national textile design has strong originality. Each entry has its own inspirational direction, such as Chinese traditional culture. national culture, urban culture and reality and fantasy interludes, inspired by these ideas important inspiration for new product development company. "Vice president Kim, weaving industry in Shandong Li Guanghui said that this year's entries were high quality, It is difficult to choose between the appraisal process. He pays more attention to the selection of works that are thoughtful, imaginative and closer to the theme of the market and the competition.
Many works this year are closely related to the theme, highlighting "unlimited." For example, the design elements of many works can be used at home spinning homes or on clothing, breaking through the boundaries of the product.
However, in the selection, Xu Yinghua, secretary of the Xucun Town Committee of Haining City, and Xu Bohua, chairman of Walter International Textile (Hangzhou) Co., Ltd., said that under the theme of “unlimitedâ€, many contestants unanimously adopted the “Chinese styleâ€. "Create. Du Yingchi said: "The increase of Chinese style works indicates that the influence of Chinese culture in the world is gradually deepening. In addition, many works of this year have a high degree of integration with global trends, such as the use of Southeast Asian style, showing 'One Belt, One Road ' and so on." The use of the trend elements, to a certain extent, indicates that the contestants are not blindly motivated, but intend to add market trends to the creation of the works, and strive to not derail the market.
Hangzhou Vocational and Technical College of Art and Design Leader, Professor Bai Zhigang; Sichuan Academy of Design and Arts Department of clothing, master tutor Zhuoke difficult; Chinese-American, trend expert, Professor Liu Xiaoping in Beijing in the evaluation of the entries At the time, it was mentioned that attention to originality. They generally believe that the original level of this year's competition has once again improved, and it has its own creative thinking in terms of market, fashion, performance methods and material applications.
Bai Zhigang said: "This year, the overall level of the competition is also higher than before. It is mainly reflected in three aspects: First, the grasp of the theme is strong, and the overall control ability of color has been enhanced, and the use of complex colors is more Second, players use a lot different from the past performance techniques, such as the use of hand-painted, and other computer-assisted, and some hand-painted in a lot of use in composite materials, to make sense of texture, such as the use of leaves, wool, gypsum, silk, and After sticking these products, the color is added, and a rich visual effect appears, which shows that the player's hand-painting performance ability and ability to control materials are more abundant than before. Third, the innovation of the player's thinking is more open than ever, in the works. Not only the flowers, but also the combination of patterns and flowers with a strong sense of science and technology, making the traditional patterns more modern."
“Implementing the transformation of design and marketâ€
This is slightly different from the no-proposition of the drafting creative contest. This year's overall soft-packing design competition has added “proposition compositionâ€, which allows the contestants to use the existing fabric materials of Haining to create their own works. The winning works will be finished by the company at Haining Autumn Home Textiles Exhibition. And the exhibition of China International Home Textiles and Accessories (Autumn and Winter) Expo, so that the design products will truly land.
"The appeals of this competition are very clear, and the relationship between products and markets is clearly clarified. The works are targeted and realize the transformation relationship between design and market." Chen Liuting, professor and master tutor of Beijing Institute of Fashion Art, said .
In this regard, Yan Jianzhong, president of the China-style beauty art soft-wearing organization, agreed that he said: "Different from previous events, this competition will incorporate the application of fabrics to make the design more ground. A good soft design, one is to It is pleasing to the eye, and secondly, it must be grounded. In this competition, the designer designs the existing products, and the design and production have a relationship, and the design has the possibility of landing. The village industry base of Xucun is unique in this respect. Advantages, but also have the strength and responsibility to promote this, to promote the functions and advantages of some fabrics, only in this way, designers will have more time to wear fabrics in the future."
In recent years, China's soft-packing industry has developed rapidly, and has produced a number of excellent soft-pack design talents . However, the rapid development of the market has made it difficult for soft-pack designers to calm down and design. The emergence of the overall softcover design competition just gives designers a chance to think and create. FCD·Floating dust design founder Wan Fuchen, founder of Shenzhen Weita Space Soft Decoration Design Co., Ltd. Xiang Fei, deputy dean of Dalian University of Technology College of Art and Design, Li Wei and other judges said that from the competition, they saw The long-lost freshness and vitality of the interior soft-pack design, the overall level of the younger generation of designers is higher than they think, and more impact and tension. The most important thing is that through the competition, Xucun home textile fabrics will regain their charm in the soft-pack design, deepen the combination of design and industry, make the design more acceptable to the market, so that the products can be both artistic and can be Consumer recognition.
For the Haining Home Textile Creative Design Competition, in the past 15 years, the time has passed, the reality is surpassed, the reality is leap, the level is traversing, the time and space are traversed, and the creative design of China is realized through the leaps, transcends, leaps and crossings of time and space. More ground. "We all say ten years of trees and a hundred years of trees, and we have spent 15 years attracting and summoning many potential designers. This is a tree. Now, we have even formed a forest and formed a home textile. The forest of the industry," Jia Jingsheng said.
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