The color changes with the seasons. The color of each season has its similarity and inheritance. The color trend is the continuation of the color of the previous season and the inheritance of this season's color, and then innovate.
Take the DIOR brand as an example. In 2006, black, white and gray began to appear in the fashion market. The gray color applied by the brand still concentrated on the dark gray. By 2007 and 2008, the concept of black and white ash continued to be popular, and gray gradually became a trend. At the same time, the overall color broke the popular sense of darkness applied to winter, and the high-definition pastel color applied to the characteristics of summer. There is an anti-seasonal phenomenon, so regardless of the spring, summer, autumn and winter, the gray develops toward the high-lightness area. And in the gray application, emphasis is placed on the change of the material and the re-creation of the fabric, for example, the inlay of the sequin crystal. In 2009, the whole color was influenced by the bright colors popular in the previous season. Transparent fabrics became popular, and the fabrics focused on the performance of artificial and modern materials, such as the use of imitation plastics, artificial leather and light-sensitive materials, and the mix of faux leather fabrics and transparent texture fabrics. It has also become a popular highlight.
The popular color is the color that changes with the development of the times. How will the color change in 2010 and 2011?
Spring/Summer 2010 Colors In spring and summer of 2010, the popularity of color reflects the essence of our lives, reflecting the contrast between nature and manpower, modernity and technology, and between reality and reality. Therefore, the development of color is oriented in two directions: First, the color expression is realistic, natural, and humanized, extracting color inspiration from nature, for example, the color of mineral or natural textile raw materials. Second, the color performance is dreamy, technological, and technical, and the popular color is the color after artificial addition of pigment.
The fall/winter 2010/2011 fall/winter color scheme is proposed in the context of the financial crisis. At the same time, the pollution of the environment and the spread of diseases have enabled us to withdraw from the virtual and dreamy state and rebuild our real life, so the color The trend plan is more realistic. The trend of popular colors in 2010 is still developing in two directions: First, no makeup and no makeup - nude makeup. We don't need makeup in our daily life. When we remove the makeup on our face, all our shortcomings are exposed, such as wrinkles, stains, etc., but this represents the characteristics of your ****, which is an era that emphasizes truth and personality. The pale pink color and other colors that come from our skin color shine. Second, heavy makeup. When attending a banquet or party, we need to make up, and use the beautiful colors and flamboyant colors to ease the pressure brought by us in our daily life. For example, the black and gray of the eyeshadow, the beige of the foundation, etc. have become the key popular colors in this season. As a combination of two colors of nude makeup and heavy makeup, it presents a complex and contrasting state, which is difficult to master in the collocation. Therefore, a neutral set of colors, such as ochre, brown, black, gray, etc., will become the new season. Adjust the color in the middle.
Spring/Summer 2011 Colors Spring/Summer 2011 still continues the popular color characteristics of spring, summer, autumn and winter in 2010, and it develops in two directions. Since the design trend is always guided by the change of consumer concept, on the one hand, the designer must rely on the imagination to improvise, imagine how colorful the color is, imagine the matching between the bright colors, and then carry out the color combination. This aspect is mainly reflected in two trends: maintenance and change. Keeping the theme: Color maintains the basic trends proposed in the spring and summer of 2010 and the fall and winter of 2010. The view of ecology and nature is still very important. Soft colors, such as beige, conform to the trend of real development. In addition, the dark color counters the trend, reflecting the value of a color culture in the summer. Change the theme: stay away from the crisis, look for the green, look for the color of the ocean, so the overall color is cold.
On the other hand, given the current economic situation, the concept of conservatism design and the emphasis on maintaining the status quo of people's lives influence the direction of the trend, so we must implement color control by reducing the purity of color, increasing neutral color.
There are also two themes in this regard. Free color theme: Colors are casually combined, reflecting the artist's madness, expressing color with strong contrast and exaggerated shadow effects. In addition, red has appeared in 2008, we must actively develop red, such as the application of red itself and the contrast between red and blue. Renaissance and Hope Theme: It is estimated that by 2010, 55% of the world's total population will live in cities. We must use the combination of nature and technology to give people living in the city a warm, soft, clean and free space. .
Fashion ribbons are for consumers to change and fashion, and consumers are hard to grasp. Popular colors bring business opportunities and added value to enterprises. If companies want to win in homogenization competition, it is inevitable to focus on innovative design, and the design that can be appreciated by consumers depends on many unpredictable contents. As the first consideration of design and the important link of the industry chain, fashion color not only depends on the release of authoritative organizations, but also depends on the application of popular colors to products. Therefore, a company that takes the first step can create the color of tomorrow.
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