After facing the first loss, why can Langsha shares quickly turn around?

Yesterday's news, Sichuan Langsha Holdings Co., Ltd. (hereinafter referred to as "Langsha") recently released a performance pre-profit announcement, it is expected that 2016 annual operating results will be turned into a profit compared with the same period last year, to achieve attributable to shareholders of listed companies The net profit was 12.5 million yuan to 18.5 million yuan.

Langsha said that the main reason for the turnaround of profitability was that the sales market rebounded in 2016, operating income increased, and profit increased. The company disposed of some of the inventory goods and packaging materials that had been provisioned for inventory depreciation in the early stage of sales, and sold back to inventory. The provision for price declines shall be included in the current profit and loss and increase in part of the net profit.

Three consecutive years of decline in revenue, the first loss in ten years

According to China Garment Network, Langsha shares its main business, including the manufacture of knitted underwear, knitted fabrics, wholesale and retail of goods, import and export, investment management consulting.

In 2015, Langsha completed its operating income of 205 million yuan, a decrease of 37.94% compared with 2014, and realized a net profit of -20,683,100 yuan. For the third consecutive year, its operating income declined, and it suffered losses for the first time in ten years. At one time, it faced a severe test of overcapacity in the industry, continued market downturn, and fierce product competition. On December 31, 2015, the total assets were 545 million yuan, the net assets were 440 million yuan, and the net assets per share was 4.53 yuan.

In the first half of 2016, Langsha's operating conditions have not improved. The operating income from January to June 2016 was RMB 75,797,000, an increase of 7.22% over the same period of the previous year; the net profit was RMB 3.0539 million, an increase of 190.81% over the same period of the previous year. . Langzhong Dong secret secretary Ma Zhongming told the media that “the operating income of the two companies (the company) is in a downward trend. This is mainly because the whole economy is relatively sluggish. Now the competition in the underwear market is fierce, the market is not good, and sales are not prosperous.”

Transforming and adjusting to expand the influence of underwear brands

Langsha's main business is the garment manufacturing business. Facing the industry's recent de-capacity, destocking, and corporate profit margins, the company's overall profit margin is low. In the first half of 2016, the company's operating scale was small. Underwear brand is in the period of construction and cultivation, and it is in an unfavorable competitive pattern in the same industry. Langsha Company said that in order to make the influence of Dalangsha underwear brand, it cooperates with suppliers and customers through joint venture mode, cooperation mode and output mode, and uses the Langsha brand to develop cross-class products, increase the company's product variety, increase product added value, and expand The company's product sales.

In terms of innovative sales model, we will increase development and promotion of online and offline, electricity purchase, etc., through integrated planning, combine e-commerce platform with various existing network platforms, and realize e-commerce business through cross-platform and multi-store operation mode. Go up the stairs. At the same time, strengthen the sales of micro-business and expand the influence of the company's products.

Some analysts in the industry pointed out that in recent years, the underwear market has flourished and the market scale has expanded. However, the competitive pressure in the industry is not small. Langsha wants to boost the performance through underwear brands. It is necessary to actively optimize channels, digest high-priced stocks, and control inventory scale. Steady growth.

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