There is an attitude of "style", Long Qingxiang stand high-end customized market

On August 6th, Long Qingxiang's image landed in New York on the occasion of the opening of the Rio Olympic Games in 2016

On August 6, 2016, Long Qingxiang, a well-known high-end private custom brand in China, hosted a customized new product show at the Diaoyutai State Guesthouse in Fangfei Garden. Zhang Jian, the Secretary-General of China Time-honored Working Committee of China Federation of Commerce, Meng Fei, the chief male model and actor of China, Li Yanyan, President of Beijing Longqingxiang Garments Co., Ltd. and nearly 300 VIP members from across the country attended the conference.

China's chief male model and famous actor Meng Fei participated in this release show

China's chief male model and famous actor Meng Fei participated in this release show

China's chief male model and famous actor Meng Fei participated in this release show

Four series of interpretation of Chinese style

It is worth mentioning that on the day of the Longqingxiang 2017 fashion trend and custom new product release, the Longqingxiang brand also ushered in a moment worth remembering. At the opening of the Rio Olympic Games in 2016, Long Qingxiang also appeared in the New York era. Square on the big screen. In the theme video titled "Gain China for China and Bring the World to the World," Long Qingxiang made a stunning appearance. With an open brand attitude, he showed the world a unique high-end private customized brand image of Chinese culture.

In order to better present Long Qingxiang's brand cultural connotation, Long Qingxiang combined with the theme of the customized new product launch conference, and specially arranged it carefully. The four major regions told the guests the long history and profound background of Long Qingxiang, highlighting Long Qingxiang. High-end private custom concept.

"Yuan Jin Hua Chang" - Historical Appreciation Area: Shows the history and culture of Long Qing Xiang in the form of historical scrolls;

"Handmade system" - handmade custom area: The tailor-made manual craftsmanship of Long Qingxiang is displayed in the form of cutting and sewing at the master's site;

"Oriental China chapter" - finished product display area: Longqingxiang's domestic products are displayed in the form of a perfect combination of space modeling structure and products;

"Style" - New Product Show Area: Demonstrate Longing Cheung 2017 custom new product with a perfect audio-visual feast.

It is understood that this Longqingxiang 2017 fashion trend and custom new product launches have released a total of four series of Huafu series (Chinese rhyme Chinese style), leading series (business dresses), heavy color series (fashion suits), Jindian series (prestige dresses) Customized new products.

In this conference, from the historical background of the 400-year history of garments accumulated by Long Qingxiang, the cultural connotation of Chinese vintage and the trend of international fashion trends were integrated. The designer perfectly interpreted Long Qingxiang's “style” with different costume styles. .

Passing brand attitudes and triggering consumer emotional resonance

As an important venue for national leaders to conduct foreign affairs, Diaoyutai State Guesthouse has a unique political and cultural position and attracts worldwide attention.

Speaking of the location of the conference, Li Yanyan, president of Beijing Longqingxiang Garments Co., Ltd., said in an interview with reporters that in the past three years, Long Qingxiang insists on hosting customized new product launches at Diaoyutai State Guesthouse, which aims to consume the country. Pass on Long Qingxiang's inherited and focused brand attitude.

Not only that, in Li Yanyan’s view, Long Qingxiang insists on holding popular trends and custom new product launches. The purpose is also to hope that brand promotion will be achieved through large-scale conferences and culturally, to exert the guiding effect of a high-level customized brand: From a high starting point, we create a VIP quality life that is most respected and respected, and then gain the customer's value recognition with the best on-site experience and resonate with consumers.

Customize new product details

Now, after the younger generation of consumer groups have gradually emerged after 80 and 90, how to grasp their consumer demand has become an important issue. Li Yanyan said that Long Qingxiang's 2017 trends and custom new products have actually reached a milestone: In the overall product age range, new products have been reduced this season, basically covering mainstream consumer groups aged 25 to 50.

The reporter noticed that in terms of color usage, this quarter's customized new products have also made innovative breakthroughs. Designers' meticulously selected colors such as red and bright blue are more in line with the aesthetic needs of young groups, and also reflect Long Qingxiang's further attraction of young consumers. Group strategy.

Ms. Li Yanyan, President of Beijing Longqingxiang Garment Co., Ltd., accepted the media interview after the conference

Ms Zhang Jian, Secretary-General of China Time-honored Working Committee of the China Chamber of Commerce Interviewed by the Media

Explore cultural advantages and increase brand confidence

In 2014, after the APEC meeting, “New China Fashion” became a hot market segment in the high-end customization field. More and more clothing companies are targeting the Chinese and high-end customized markets.

In the face of increasingly fierce competition, Long Qingxiang has made strategic positioning and market layout in conjunction with the brand's cultural advantages. Li Yanyan said that from the historical and cultural heritage of brand accumulation, Long Qingxiang inherited four hundred years of clothing skills, the integration of the essence of modern suit technology, formed a unique core competitiveness. Tailored, private tailoring has always been Long Qingxiang's most clear brand positioning. In terms of market distribution, the word-of-mouth effect accumulated by hundreds of thousands of members also laid the foundation for Long Qingxiang to expand the market.

It is understood that since the 1990s, when Long Qingxiang began to revive his ancestral business, the company has been focusing on high-end private custom-made business, and has always accumulated to create a market-wide sales pattern. In 2011, Long Qingxiang returned to Beijing as an old Chinese national brand. In 2013 Longqing Xiang Qianmen old shop reopened, completing the essence of the essence of the brand. Today, Long Qingxiang has been in Beijing, Shandong, Tianjin, Henan, Hebei, Jiangsu. Anhui and other seven provinces and cities layout.

Ms. Li Yanyan, President of Beijing Longqingxiang Garments Co., Ltd. gives a speech

Chief Designer of Beijing Longqing Xiang Garments Co., Ltd.

Facing the fiercely competitive market pattern, Long Qingxiang not only pursues the ultimate in craftsmanship and pursues the quality of service, but also actively explores how Chinese elements, Chinese handicrafts, and Chinese culture are integrated into contemporary custom clothing. In terms of brand building, Long Qingxiang’s self-confidence in the brand has continued to increase. Today, Long Qingxiang conveys to the customer an exclusive and exquisite fashion lifestyle concept, and gradually brings a tailored lifestyle into the hearts of the people.

When talking about the development of Long Qingxiang in recent years, Zhang Jian, Secretary-General of China Time-honored Working Committee of the China Chamber of Commerce, said that Long Qingxiang has played a good role in the brand building and market development and has inherited the old Chinese brand name. The quintessence, on the basis of guaranteeing product quality and membership service quality, has maintained a steady and steady growth.