On August 26th, a few days ago, in August 2016, lamoda won an investment of 20 million yuan from Xinwei Fortune Investment, which will be mainly used for the continued expansion of the offline experience center and the further optimization of the back-end supply chain. At present, lamoda has nearly 40,000 members and sold more than 80,000 pairs of shoes. The proportion of orders for half-size shoes is now over 20%. The smallest women's shoes are 29 yards and the largest is 46 yards.
Lamoda said that because the shoe size standards between the various footwear brands are not unified, the uncertainty of the choice of shoe size for customers buying shoes online has not been well resolved. The return ratio of footwear e-commerce exceeds 30. %. In terms of technology, lamoda combines 3D scanning technology, 3D tuning technology and 3D shoe last printing technology. The experienced sergeant creates a shoe last that matches the customer's foot shape, and customizes and comforts for customers through traditional pure hand-made methods. Shoes, using the "C2M + o2o" mode of operation to provide customers with shoes purchase services.
According to lamoda, for customers with large feet or small feet, lamoda offers a range of shoe sizes from 32-41 yards. Half yards between adjacent codes can also be ordered. Customers can even choose different shoe sizes. There is no additional charge for the above services, and customers can receive the shoes ordered within 15 days.
At the same time, the customer can also customize according to their own special foot type. After the 3D scanning foot type obtains the customer's foot type data, only need to add 300 yuan. After 15 days, the customer can get a pair of shoes that are completely suitable for their own foot type. Lamoda independently developed the customer DIY system, splitting a pair of shoes into layouts, fabrics, linings, buckles, heels, outsole, etc., allowing customers to randomly combine according to their own preferences.
In terms of inventory, in order to avoid the inventory pain points of traditional enterprises, lamoda developed a special ERP management system for the offline “private customized experience center†to realize the barrier-free transfer between the experience centers nationwide until the country is sold. The last pair of shoes in all stores is a true break, which greatly reduces the company's stocking capacity. At the same time, customers wait 3-5 days to receive the goods, and in the future will further reduce the volume of stocking and the cost of goods transfer.
At the back end, several shoe factories have been working closely with lamoda for a long time, jointly developing and producing new products with lamoda to ensure the fashion of the shoes and the stable supply of goods. At the same time, lamoda has its own flexible production line. Separately for the customer's order shoes, special foot custom shoes service, and undertake the research and development of 3D custom technology.
It is understood that lamoda's first "Private Customized Experience Center" was opened in Guangzhou in June 2015. Currently, it has nearly 40 "Private Customized Experience Centers" in more than 10 provinces across the country, providing customers with shoes and shoes. A variety of related services.
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