With the gradual release of the two-child policy and changes in the concept of consumption of young parents, the baby market is showing great market prospects. More and more shoe and clothing companies are rushing into the baby market to enter the field of children's wear and toys. Young parents get more out of their pockets.
Recently, thousands of Baidu.com, the Hong Kong-listed women's shoe manufacturer, announced that it plans to wholly acquire British company Groupe Ludendo, a French family toy retail company, which has more than two hundred years old British toy brand Hamres. (Hamleys). The person in charge said that if this acquisition is implemented, it will become an important step for the company to implement a global brand strategy, and Qianbaidu will also use the influence of the Hamrez brand to further strengthen the competitiveness of the retail channel and provide a The consumer experience. Allegedly, after the acquisition is completed, Qianbaidu will bring Hammetz to the Chinese market and plans to open a number of Hamlets stores in Hong Kong and the Mainland.
It is not only Qianbaidu that you want to earn your children's money. In fact, many clothing brands have already “entered†the field of children's clothing. At present, Senma's children's wear product line expands to the 0-3 year old baby market, increasing the retail area of ​​0-3 year old baby clothes, and distributing the entire industry chain to children's products. In addition, Taiping Bird established the “MiniPEACE†brand for children's wear in 2010, and Jiangnan Puyi also established the “jnbybyjnby†decal for children's wear in 2011. The children's wear brand moomomoo, which is part of Smith Barney's children's wear brand, is not a large part of the business, but it has maintained steady growth in recent years. The annual order volume has grown by more than 60%, and store retail sales have continued to grow by 30%. Some industry insiders predict that with the increase in the birth rate of second-born children, the average spending power of children's wear in the future will increase by about three times, and the market scale will exceed that of adult clothing, which has great potential.
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