The Knitting Industry Trends to Five Features

China is the world’s largest producer and exporter of textiles and garments. The sustained and steady growth of textile and apparel exports is crucial to ensure China’s **reservoir, international balance of payments, stable exchange rate, social employment, and sustainable development of the textile industry.

In particular, in the textile industry segmentation, the Chinese knitting industry has experienced a slow recovery of the world economy. In 2014, the annual export volume reached US$106.14 billion, once again exceeded the US$100 billion mark, accounting for textile and apparel exports (3069.6). (34 billion U.S. dollars), which is enough to indicate that the knitting industry has become the backbone of the Chinese textile industry.

Behind the "thousand billion US dollars" figure is the endless efforts and struggles of numerous enterprises in the knitting industry chain in China. PH Value China International Knitting Expo, as the “vane” of China's knitting industry, can always reflect the industry's latest development trends at the first time. At the just-concluded PH Value 2015 autumn and winter, industry professionals seem to have captured the new "money" scene that this new trend can bring.

Trend 1: Knitting companies are increasingly concerned about trends

The release of popular trends plays a key role in promoting the rapid development of China's knitting industry. Its value lies in that, on the one hand, trends in the future of the consumer market can be grasped through trend research; on the other hand, the application of fashion trends can promote the production companies and brand owners to have an important voice in the industry, and constantly improve the design and brand. Contribution rate.

In this autumn and winter PH Value, Exhibitors not only take orders as their key tasks, but many people choose to take the time to listen to various popular trend forums in order to better understand the latest trends. And absorb and transform it into the main direction for the company's development in the next quarter.

On the PH Value, WGSN expert Zheng Mianmian analyzed and explained the impact of the four major trends of autumn/winter 16/17 on knitting, and the reasons for the formation, focusing on the design of knitted fabrics and profiles. 17 autumn and winter four knitting trends analysis.

For the category of sweaters, Shi Yajie, a designer of the Knitting R&D Center of Jiangsu Jinlong Technology Co., Ltd., interpreted the 2016/17 autumn/winter sweater product trends with the following four themes: extradition of quality, street mood, century fissures, and reverse interpretation. . In fact, no matter what the field of knitting companies and brands need to understand the concept of popular trends, and absorb and use it. Of course, not all popular trends are suitable for the development of the company itself, so after the trade-offs are made, the concept will be reorganized by the designer and an optimal solution suitable for the development of the company's own products will be formed.

Trend 2: End Products Introduce Reverse Promotion Materials

In the current domestic macroeconomic downturn, the fiber industry is in the “deep adjustment period” under the background of many industry leading companies, began to adjust marketing strategies and strategic direction, choose to extend and cooperate upstream and downstream to "ally" Forms jointly develop the market, use the end product to recommend the new fiber model to promote the excellent performance of the product, and achieved good results. Of course, this approach will also help build the brand of the industrial chain and increase the value and competitiveness of the entire supply chain.

Asahi Kasei, Mitsubishi Rayon, Itochu, and Yizheng Chemical Fiber are good examples. In order to better demonstrate the effects of fiber in the end product, they have joined upstream and downstream companies in recommending the latest fiber materials to brand owners and consumers. For example, many companies such as Asahi Kasei Joint Zhucheng Yumin Knitting Co., Ltd., Zhaotian Group, and Yantai Yelin Textile have introduced functional products that Binba fiber blends with various wool, hemp, silk, and functional fibers.

In addition, Asahi Kasei also specially prepared 1000 pieces of ladies' sling underwear made by Binba Fiber as gifts for professional visitors. It is recommended that Bin Ba and other fibers be blended to not only maintain the cool touch and moisture absorption and heat rejection performance of Bin Ba. It can also combine the superior properties of other blended materials.

Mitsubishi Rayon Co., Ltd. and Mitsubishi Textiles Co., Ltd. have also cooperated with five companies such as ITOCHU Fibers Trading (China) Co., Ltd. and Shanghai Sicheng Group Co., Ltd. to launch a variety of fibers, fabrics and garments, including ultra-fine with silky luster. The fiber MIYABI, ultra-lightweight ultra-lightweight AIRWARM and deodorizing acrylic fiber CUTELY.

Actively working with the upstream and downstream partners to optimize and integrate the supply chain is one of the business models for these companies to survive. This has become the consensus of fiber “big brothers”. At the same time, these fiber companies have also started to upgrade from the traditional sales promotion to the terminal and directly listen to the individual customer needs of the terminal. At the same time, they have chosen to promote the terminal products to the market in a large scale, which has formed a production-oriented marketing to a consumer-oriented marketing. Make a big transition and achieve remarkable results at the exhibition.

Trend 3: OEM/ODM suppliers pay more attention to "design"

It must be mentioned that, at each exhibition, a large number of industrial clusters came to the exhibition. In the past, foreign-based production-oriented enterprises took over foreign orders as their own survival. However, as foreign markets are affected by the economic crisis, more and more foreign trade companies have turned their attention to the domestic market and have made outstanding achievements. The quality and strong design capabilities have brought domestic consumers.

For example, in the “Hosiery Town” Datang Pavilion, which has a full range of literature and art, exhibitors have brought the five most innovative, innovative and creative series and thousands of “fist” hosiery products independently developed and designed by the exhibitors to the exhibition.

In Datang Pavilion, Zhejiang Shenyuli Hosiery Co., Ltd. is a small and medium-sized sock company whose main business is export and whose sales have reached RMB 300 million. Qi Duoli, head of the company, said: “A lot of countries in Europe may not know Shen Yuli, but many brands are produced, designed and processed by us. At this exhibition, we hope to receive orders from some domestic brands and expand domestic market share. ."

Not only are the hosiery owners keen on design and research and development, but in the Zhangye pavilion, T-shirt supplier Foshan Quanshun Knitting Co., Ltd. has also been committed to providing T-shirt ODMs for major brands. According to Zeng Xiang, general manager of the company, “Even if it is OEM processing, independent design and strong R&D strength have become our most significant advantages. I hope that brand companies will immediately think of 'Quanzhou' as soon as they see mercerized cotton products. 'This is our goal.' In this exhibition, the "Blue and White Porcelain" series of T-shirts, which are mainly promoted by Quan Shunlai, have won the favor of many domestic brands.

In China, sweaters have always been a strong field of competition with foreign brands. ODM-based brothels and Huzhou pavilions all use sweaters as cluster “tags” to show their unique charm. It is understood that in addition to thousands of weaving companies, the Puyuan Yarn has knitted 600 million woollen sweaters each year, and wool clothing output accounts for 25% of the country's total. In Huzhou Pavilion, Huzhou Shengrong Garment Co., Ltd. is a factory specializing in the production of cashmere sweaters. With its many years of experience in foreign trade exporting, Huzhou Shengrong Garments Co., Ltd. has established its own brand. The annual output of Sang Rong has reached 400,000 cashmere sweaters. The products are mainly exported to Europe, America, Japan, South Korea and so on.

At present, with the increasing number of China's branded apparel companies and the increasing sense of fashion and uniqueness of domestic consumers, whether it is OEM or ODM companies, design and R&D have become the core strengths of future competition for production companies. It can be said that the market will test them more and more severely. Only by continuously improving the level of design and R&D, and deep integration of product design services and production and manufacturing, can it be possible to have the strength of “environment” and “strength” in the end.

Trend 4: Advantages Take the Initiative to Technology to Benefit

With the improvement of people’s living standards, the demand for health and safety textiles has continued to grow, and existing products have been unable to meet the ever-increasing diversified demands. Therefore, some companies with R&D strength and keen sense of the market have begun to take action. They make up for market gaps through product innovation and upgrade services, which is evident from the just-closed autumn and winter PH Value.

Jiangsu Dongdu Textile Group Co., Ltd. has always been a "hardcore" fan of PH Value. Each exhibition will bring "surprise" to the industry and professional audience. This time is no exception.

In addition to demonstrating the innovative products of Dongdu Group's children's wear and knitted fabrics, the world’s first children’s intellectual devices launched by its children’s wear brand “Esibide” are also bright. According to Xu Rong, deputy general manager of the group, "Isebeide" children's intellectual and interest is adopted 100% pure natural organic colored cotton, supplemented by Dongdu independently developed ecological functional fabrics elaborately made. The quilt is equipped with intelligent monitoring equipment that can effectively monitor the baby's bed temperature and somatosensory temperature. If the baby kicks a quilt, parents can use the mobile phone alert function to know. In addition, Bluetooth 4.0 anti-lost technology and cloud technology can also be used to prevent the baby from falling out of sight and better protect the safety of the baby.

On PH Value, An Lifang displayed six celebrity patent products in more than 40 patents that the Group proudly proud of over the past 40 years, evoking public demand for “healthy underwear”. Its original deep "U" shaped support design with ultra-low heart position underwear, new integrated composite cup design of non-steel ring cups, three-dimensional steel rings combined with human structure research results, freely adjustable smart shoulder strap, unique Radiant lotus cups and the latest original patented technologies that create excellent lightness and comfort have gathered a lot of popularity in the exhibition area.

The emergence of new demands, new technologies, and new trends, and the continued stimulation of the formation of new markets, the development of new markets, and the search for consumers' needs that have not been noticed, are fundamental to the company’s position in the market. If it fails to comply with market demands for technological innovation, Then companies will gradually lose the right to speak in new markets.

Trend 5: Transfer of channel construction to consumer demand “pain points”

What is different from any previous exhibition is that many traditional knitting companies have played "Internet +" and big data integration platforms. Nangang Technology Co., Ltd. is a knitted fabric company specializing in mercerized cotton. The company's general manager Zhong Hainan creatively combines traditional fabric sales with clothing, and develops a modular intelligent DIY system based on fabric big data integration to solve the fabric The "pain point" of the high cost of communication between enterprises and clothing brands. It is understood that the system can provide functions such as process management, order management, and online and offline interaction with consumers, and can arbitrarily modify the setting and display of surface accessories in the virtual garment production module as required, and eventually place orders through mobile terminals. The data is transmitted back to the factory and orders are placed directly, saving a lot of time and cost.

Dingyi Colorful Cotton Garments Co., Ltd. join hands with Beijing Yarn Technology Co., Ltd. to launch the China Textile Yarn Trade E-commerce Platform “Finding Yarn” to provide yarn suppliers, traders and fabric manufacturers with the most comprehensive information data. In the few months after its establishment, the number of registered online users has exceeded 4,500.

Whether it is the "DIY fabrics and apparel DIY customization system" or the "mesh search network", it is based on the traditional B2B e-commerce platform, combining the characteristics and advantages of the warp knitting industry, out of a new "B2B+O2O" model. . In addition, the Knitting Technology Engineering Research Center of Jiangnan University combines the development trend of the current “Internet + Knitting Technology” to introduce “holistic solutions for knitting technology” such as software development, equipment development, production management, and application development. These "forerunners" who are at the forefront of the traditional industry have made new business innovations for the knitting industry from a new perspective.

In fact, people in the traditional textile industry feel that the raw materials in the textile industry are far away from the Internet and even e-commerce. However, in the exchanges of companies, many operators have been watching the transformation of the Internet. The transformation of traditional industries, such as “Finding Yarn Net”, “Warp World Net” and “Modular Intelligent DIY System” undoubtedly brought us inspiration.

In today's information age, or the era of mobile internet, enterprises must learn to make adjustments in an uncertain business environment, continue to innovate and optimize, but they need to be full of morale and use rational thinking to welcome textiles. "The arrival of the times.