Run the men's head to meet the small fresh meat Luhan or Chenghai Hao home spokesperson?

In the long-awaited audience, the third quarter of "The Brothers Run" finally started. One year later, "The Brothers Run" has become one of the most anticipated shows of the audience, but also because the "all-round little fresh meat" - Lu Yi's joining makes the third quarter of the running man attracting attention. The delay in the opening of the program hurt many viewers' hearts, but after the premiere of the first program, the voices of “There was no whiteness, etc.” and “Luhan is handsome” came one after another.

The debut performance of “Little Fresh Meat” Luhan did not unexpectedly become the biggest highlight of the first period. This new member with a super high face value, high popularity and super athleticism attracted a lot of attention before launching. In the first show, Luhan lived up to his expectations. He was dressed in a red suit and acclaimed the best man in the world. The Angela Baby who was "crazed" couldn't help but praised Luhan's "value for money." The Luyi fans known for their frantic pursuit of the stars are even tweeting on Weibo. “All the sponsor brands that run men should look for luhan’s endorsements”, and the brand's official microblogs can not help but sigh. The charm of "little fresh meat".

Although all the brands are looking for Luhan’s endorsements, it's just a joke among young fans. However, in the third quarter of the Runner Brothers, many brands have been running along with the men from the first quarter. Many of these brands are looking at the positive and full vitality of running men's programs. This kind of sponsorship positioning also allows some old brands to get out of the market.

He is the national men's brand - Hailan home. In recent years, as the leader in the apparel industry, Hailan Home has made a lot of efforts in product design and marketing. Through a series of actions, the brand image that has been solidified in people’s hearts has gradually become a suitable form for young and old. The complete "men's wardrobe" image of the category. Both mature formal dress, but also colorful and colorful casual wear. From the previous season, the brothers and the same costumes sold on the brand e-commerce platform. This year's 11.11 Haishu House Tmall official flagship store, which is about to be launched at 22:00 pm , are enough to see the brand's deep insight into the program market and consumer market. As the home of the three-season official apparel sponsorship, Hailan House is particularly eye-catching, and many of the brand's individual items and young people's tastes are becoming more and more consistent. It is not difficult to see the brand's successful transformation on the road to youth.

In recent years, Haicang House has carried out a series of strategic adjustments targeting young people. It not only actively enters the e-commerce space and opens up a second battlefield; it also organizes elite troops to develop younger and trendy products. In recent years, the style design personality is not unassuming, simple and attention to detail. Not only leads the fashion trend, but also has a classic heritage. It is also more youthful and interesting in packaging and marketing. This summer, a giant 35-meter-long “Hi-T Rainbow Wall” appeared at the Shanghai subway station. Hundreds of Haishu homes, Hi-T, are placed in a rainbow landscape. The huge, colorful visual impact has earned the eyeball and attracted the attention of countless consumers. In the same period, the “Cans of Hi-T” campaign broke the conventional package selling method of garments and put Hi-T in cans into vending machines to allow consumers to buy them on their own. This free and fun, eclectic marketing approach has quickly been widely praised by young consumers.

According to the data, among the fixed ratings of “The Brothers Running,” nearly 50% are 90, and after 30% and after 10%, the status of “Brothers Running” in the minds of young people is evident. From the first quarter of the season, the House of Seahorses has been a sponsor of "The Brothers of Running," and spent the evenings with young people one Friday after another. The joining of Luhan, while increasing the face value and pulling down the age line, also attracted more young people, especially the Luhan fans. These massive "reeds", with their amazing power, quickly captured all major posts, communities, and forums, and even directly on Weibo @ Haishuzhijia, asking them to "choose a good day and send their endorsement." The group is huge, organized and loud and loud and surprising.

Will Luyi be the new spokesperson for Haicang House? We don't know. However, in the last few years, Haishu House's investment in the young market and Luhe's huge fan effect, it is a good move to sign the deer to win more young people's approval.