Small underwear, great wealth, playing "functional" in 2015

According to the relevant data of the reportlinker website, the global underwear market has reached approximately US$30 billion. Including bras accounted for more than 50%, underwear accounted for about 33%, and tights accounted for more than 10%. Factors such as style, fashion and comfort are the main drivers of this industry.
Looking at the domestic underwear market in 2015, the major underwear brands can be described as blooming and contending. Whether it is a large shopping mall, a commercial street, or even a small commodity market, you can see a variety of brands of underwear stores; all kinds of fancy underwear makes consumers dazzled. The reporter learned that most consumers understand lingerie only in cups, styles and colors, but they do not understand “functional”.

Functional underwear can not be ignored Women are naturally beautiful, the beauty of the face and body are the most concerned about women. However, with increasing age, after the age of 25, women have accumulated fat and loose skin, the body began to age, and the secondary sexual characteristics began to gradually weaken. The chest was sagging, expanding, and the back had fat accumulation. Caused by bloated, young age looks like aunt. What's more, out of the pursuit of fashion, many women's choice of underwear tends to pay more attention to the appearance, ignore the "functional" type of underwear, long-term wear leads to breast hyperplasia, mastitis, and even breast cancer!
So what is functional underwear? Functional underwear is a new kind of underwear developed based on medical, aesthetics, fat science, ergonomics and professional underwear design. After precise calculation and design, it can maintain and adjust the body, concentrate and fix fat, and straighten the spinal cord and correct posture. The difference from general underwear is that general underwear only wears your original figure, while functional underwear can Modify the person who is not ideal for the body and continue to maintain a beautiful figure. A professional underwear with a certain body contouring effect.
In the domestic underwear market, many brands have begun to quietly try to launch functional lingerie items for sale. However, due to the requirements for fabrics, cutting, and craftsmanship in producing functional underwear, it is not possible to achieve large-scale production and sales. There are few brands that make functional underwear. Throughout China’s underwear market, only Princess Princess underwear is China’s “only” brand of functional underwear registered with the Trademark Office of the State Administration for Industry and Commerce, and is also the “only” brand of functional underwear franchise brand registered with the Ministry of Commerce.
Functional underwear specialists from France It is understood that the brand of Princess Lingerie was derived from a famous French designer, Mr. Jean Piro, who led the entire family to combine the concept of court dress with the unique romanticism of France and designed to show women. Unique and perfect body shape product - functional underwear. In 2007, Princess Xun entered China. After eight years of research and design on Asian women's body features, she successfully created functional lingerie suitable for Asian women and quickly developed into a leading brand in the functional underwear industry.
Some people say that underwear is the second skin of women. In the choice of underwear, not only to pick "fashionable", but also to pick "functional", because the health is the most beautiful.

Hidden Business Opportunities The next 5 years to 10 years are the blowout period of the functional underwear market. The slow development of ordinary underwear and European version of underwear will gradually fade out of the market and be completely replaced by functional and fashionable functional underwear. Just like 99 thermal underwear replaces Qiuyi Qiuku, therefore, the huge functional underwear market is getting more and more. It is valued by the pursuit of health, beauty, shaping female consumers and investors. In China, because of the lack of proper instruction for wearing underwear, most women aged between 25 and 55 are severely damaged. This huge group is eager to restore or change their figure!
According to the Nielsen Market Research Survey, the current annual sales of underwear in China have reached 200 billion yuan, and it is increasing at a rate of 20% every year. While ordinary underwear has entered the era of meager profits, functional underwear has become the new darling of the pursuit of quality life. Functional lingerie in Japan, South Korea, Singapore, and Taiwan accounted for 85.7% of the overall underwear market, while functional lingerie in China accounted for less than 7.5% of the overall underwear market. This is a blue ocean in the market, and the market has huge room for growth! Experts assert that functional underwear will replace ordinary underwear in the next 3-5 years to become the mainstream of the market. In China today, reporters dare to assert that Princess Sui has become the leader in exploiting functional underwear, a giant gold mine.
Up till now, Princess Xun has opened 62 direct-operated stores and 571 franchised stores in major domestic brands. After six years of market operation, the company has completely realized the profitability of the 62 high-end shopping malls directly managed by the country, and the 95% profit rate of the franchise stores. Of the 571 franchised stores in the country, 43 have achieved conjoined stores. The regional chain, under the premise of the current traditional industry affected by the network, the unique experiential marketing of the terminal store of Princess Xun and the perfect standardization of the terminal, the compound growth rate of the store sales has reached 120%!