Martina women's brand story - about the dream of two girls clothing store
Say that behind every piece of clothing, there is a story, and as a brand of clothing, of course, can not be without a brand story, and a good brand story that allows consumers to buy resonate and intimacy, so that consumers more recognized Brand, can play a good positive publicity for the enterprise, then Ma Xianna women as the current popular women's brand, but also what brand story?
The late eighties of last century, there is a Chinese girl named Tina, in order to achieve their dream of own clothing brand , came to Paris, France fashion fashion school fashion design. At that time, during the Paris fashion show, it was hard to enter the stadium to see the show without some status and achievements or senior media people. Tina is still a student can only observe in the field, enjoy the eyes of the crows. At this time, a Chinese girl asked Tina for directions. After the two conversed, they learned that the girl named Max was a Hong Kong correspondent because of the rare opportunity to enter the field to watch and interview. The following week, Tina talked to Max in the coffee shop after the end of the day. While they were shocked by a piece of art-like fashion design, both Max and Tina felt there should be more Chinese sharing these fashions and classics, and they also hoped that more Chinese could bravely try and break through themselves. More importantly, both hope to see works by Chinese designers in such a bright show, and Max encourages Tina to insist.
Max left Paris for the last night and she and Tina swapped their favorite piece of clothing. The magic is that the seemingly neutral and capable Max put on Tina's skirt, showing an instant moment of elegance, and it seems gentle and talented Tina put on Max's baseball uniform, it looks youthful and handsome. Yes, they found themselves different from each other! Tina quietly kept this special inspiration in mind for six years.
In 1995, a new women's clothing store was opened in Des Voeux Road Central, Hong Kong. As usual, Max went to the store with the recommendation of a colleague. The immediate LOGO, " MAXTINA, " gave Max a sense of ordinary hunch. A girl Come here, "Max, hello, I'm Tina."
This is the story.
When time and inspiration meet, the dream will come true!
When the fashion and creative encounter, classic nature forever!
When the inheritance and breakthrough encounter, find yourself!
When Max meets Tina, there is MAXTINA!
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