The second edition of the children's wear brand group will bloom again in the spring and summer 2015

Compared with the last session, this exhibition presents several different features: First, the strength of the business exhibitors is more enthusiastic, the scale of the exhibition is significantly expanded compared with the previous session, the brand effect of the exhibition is increasingly prominent, and the brand cohesion is rapidly improved. In the last nine love Under the influence of entrepreneurs' participation, well-known children's clothing companies have participated in the effort to expand the children's clothing cluster effect. Second, the integration of the industrial chain is more comprehensive, and the upstream and downstream enterprises of children's wear are also making their debut at the exhibition, baby products, and industrial facilities. III. In-depth implementation of O2O online and offline mobilization, the brand group and Alibaba.com launched a offline roadshow for buyers from Guangdong to the country, effectively improving the enthusiasm of professional buyers to participate, and took the opportunity to speed up the child-owned electricity supplier. The pace of development, Foshan electricity supplier development has gradually left behind other cities. IV. Propagation force, the children's clothing brand exhibition group magazine “Children's wear brand group special issue” was officially published, detailed introduction of Foshan children's wear and children's wear brand group exhibition, brand group exhibitions WeChat public platforms have been launched, timely and rapid communication to the outside world.

The polymerization effect responds positively

It is understood that the second edition of the Children's Wear Brand Group has unprecedented scale in the spring/summer 2015 exhibition, and more than 200 companies have actively participated in the exhibition, including branded children's wear, children's shoes and hats, baby products, and e-commerce companies. Based on the success of the last session, this year's children's wear group exhibition not only has a large number of children's clothing companies actively involved, but also attracts upstream and downstream companies in the industry chain, equipment, software and other industries to participate in the show, showcase their charisma and seek business opportunities. At that time, it will attract tens of thousands of branded merchants from Guangdong, Zhejiang, Fujian and other regions across the country to gather in Foshan.

After the first joint exhibition was successfully held, the Children's Wear Union invited industry think tanks to sum up experience, expand teams, and seek greater development in order to carry out more solid and meticulous work. Since the start of the second joint exhibition, the Children's Wear Union has not only followed the effective practice of preaching in children's wear areas, major markets, shopping malls, and distributors throughout the country, but also printed tens of thousands of copies. The special edition of the “Children's Wear Brand League Exhibition” features a special publication that clarifies the development direction of the children's wear industry and the brand's joint exhibition. It combs the experiences and suggestions of industry associations, experts and many entrepreneurs, allowing children's wear enterprises to benefit from the ambiguous beliefs of the Chinese apparel industry. The picture depicts Foshan's children's wear industry belt blueprint.

The first exhibition gave the participating brands a good harvest. The participating brands learned about the new business ideas at the exhibition, learnt from the successful way of operating, learn from each other, learn from each other, develop together, and make progress together. The more important thing is to fully communicate with distributors, buyers, and shopping malls across the country and reach cooperation. Effectively create a win-win situation on the platform set up by the brand pavilion, enhance the brand image, expand the visibility, and expand the online and offline channels. The continuous influence of the brand pavilion has enabled companies to actively participate in the exhibition, and has also made the companies involved in the industry chain want to participate in the show.

Child League Flags

Liu Guangzheng, the organizing committee of the Children's Wear Brand Group Exhibition, explained that for the Foshan children's wear industry, not only is the government advocating for business transformation, Foshan children's wear enterprises themselves also have internal needs for transformation and upgrading, and internal and enterprise companies must conduct joint and alliances to achieve resource sharing. , Integrate and enrich the resources of the industrial chain, and strengthen the brand enterprises of Foshan children's wear enterprises in domestic competitiveness and achievement advantages, and have the ability to compete with the world children's wear in the new economic model.

Children's wear is part of textile and clothing, and is also where the apparel industry will be in the future. Therefore, the children's wear industry has always been concerned by the textile and apparel industry associations. The rise of the children's wear brand group exhibition further precisely serves the children's wear industry and expands the industry's expansion. It aims to serve the children's wear, baby and children's products industries and related supporting industrial chains, and conducts many detailed and effective work for the children's wear brand group exhibitions. Businesses maintain interaction, promote each other, and gather businesses to play a leading role.
Return to Li Fengfeng

The 9 regional exhibitions initiated by the children's enterprises have now formed a branding pavilion. They have responded to the needs of the industry and developed into a professional exhibition based on southeastern radiation to the whole country in a short period of six months. For this exhibition, the venue was also relocated to the Shunde Chencun Flower World Exhibition. center. The area of ​​Chencun Flower World Exhibition Center is several times that of the previous exhibition hall, so the scale of this exhibition will also be several times that of the previous session. This is the need for exhibition development.

From the development of the exhibition to the second session, the brand effect of the children's wear brand group exhibition has been shown. From the scale of the venue, the number of exhibitors, and the influence of the national apparel industry, the influence of the original mission has driven nine companies to initiate baton development. The first joint exhibition came into being. The exhibition brand needs to be nurtured. The development to the second session has seen the strength of the show's boosting industry. As the president of the association and Caofei Feng, Chairman of Foshan City Karfis Garments Co., Ltd., said, “We used to know not many people before, let alone cooperate. Now, through the joint exhibition of brand groups, everyone is getting together and together, that is, The most successful place was the "Lee" that was reported to us by the joint exhibition. More important is the fact that many exhibitors have received real orders and found long-term effective customers. This is the result of the joint exhibition."

Channel innovation E-commerce on the road

Through the promotion of joint exhibition, Foshan children's clothing electricity supplier has been developing with each passing day. Especially with the Alibaba docking, Foshan children's clothing is not only learning the atmosphere of e-commerce is very strong, and quickly got started, and soon opened a new channel. More than half a year ago, comparing the degree of commercialization of Foshan children's clothing with other cities, the start was relatively late, and it seemed to be a bit behind. However, after more than six months of development, Foshan's children's clothing electricity market has reached a new level. It is reported that after effective communication and promotion of the brand group alliance, Alibaba is also one of the most important areas of Foshan's children's clothing as its e-commerce business. In the second brand group exhibition, Alibaba will have a large-scale professional team on the scene. Foshan children's clothing enterprises solve various e-commerce problems and tailor-made various e-commerce solutions.