Buy clothes can not blindly chase big

With the rapid economic development, people’s living standards are also increasing. Some parents are more willing to spend large sums of money on buying brand-name clothes while increasing their own material consumption.

With the hit of “Where is Daddy?”, various celebrity clothing worn by several celebrity children has become the target of many parental audiences. A wool hat costs more than 800 yuan, a boy's short-sleeved t-shirt priced at 2,400 yuan, a girl's dress price more than 5,000 yuan, apparently, brand-name and luxury goods are no longer just an adult world.

Phenomenon Chinese parents "for the next generation of consumption" is not the "Tide boy" has become a popular topic, and has become a trend of turbulent fashion consumption is only in recent years. As more and more “post-80s” and “post-90s” have joined the ranks of their parents, these young and fashionable parents have been consciously projecting their pursuit of the clothing brand and quality onto young children.

Today, the grades and quality of children's wear in shopping malls are getting better and better. Stylish parents dress their children more and more carefully. Some luxury brands have introduced children's styles, and the products are expensive. Some products are ten times or even dozens of times more expensive than ordinary brands.

“I spent money to dress up my child to let her children enjoy better clothing and make my child look cute and stylish so that I can show my taste.” Ms. Zhang said she is a “famous product fanatic.” She is keen to The daughter dressed up as a "reduced version of herself." Ms. Zhang's “lost” for her daughter is mostly a world-famous brand, some from domestic malls and some from overseas. “Now, my daughter is going to kindergarten and she has to spend at least 30,000 to 40,000 per year on dressing.” Ms. Zhang told reporters that she saw a picture of a 4-year-old Wang Shiling holding a name bag, and she felt that the little girl was simply overwhelming. It's enough local tyrants.

The reporter interviewed several mothers at random, and both of them said that if economic conditions permit, they would be able to buy expensive clothes for children. "Too many celebrity babies are wearing brand-name children's clothes. The beautiful and lovely 'Lolita is too' attracts countless parents who want to dress up their children like that," said Ms. Su, the parent.

Hazard does not allow adults to value children prematurely. According to statistics, in 2012 China's consumer market for children's wear has exceeded 100 billion yuan***. It is common for parents, grandparents, and grandparents to raise a child in urban areas. These children have become the “little princess” and “little prince” at home. It is estimated that by 2015, there will be more than 4.4 million wealthy households in Chinese cities. These wealthy families are likely to 'cultivate' a large number of new-generation brand consumers. Whether or not children were so extravagant in their childhood has never stopped.

Li Junqiang, a full-time psychological teacher at Guancheng Secondary School in Zhengzhou, said that for the new rich parents who have not met with more famous products in their childhood, they hope that their children will grow up in a superior environment and become tasteful. people. “The clothes were attached with the function of displaying identity. Some parents hoped to distinguish their children from children of other families by giving their children brand names. A few parents even bought 'brand-name children’s clothing and even had 'Tagato'. 'The conspicuous consumer psychology.' Children dressed in designer clothes may meet the psychological needs of children need to be noticed and valued to help children improve their self-confidence. If you get positive guidance, you can generate higher achievement motivation. At the same time, this is also a performance that follows the trend of the times and has a higher degree of socialization.

However, the disadvantages are obviously greater than profits. Children who have been wrapped in famous products from childhood are prone to be unique and feel good about themselves. They are not recognized by teachers and classmates, and they cannot find a sense of belonging. Children are also prone to miscalculations of money and materialism. Blind comparisons among classmates will bring economic pressure to families, and conflicts between family members will easily arise. Over time, it may have a negative impact on children's physical and mental health.

It is recommended to buy clothes without chasing big names to encourage children to wear school uniforms. “Children's clothes should be as decent and clean as possible. Parents do not have to pursue high-end and brand names when buying clothes for their children. According to the characteristics of the child's skin color, height, and weight, the purchase size Moderate, warm colors of clothing can be." Xu Xiaoan, a teacher in Zhengzhou City, said that most of the current primary and secondary schools require or encourage students to wear uniforms.

Ma Qiyuan, a 47th secondary school teacher in Zhengzhou City, stated that school uniforms are jokingly referred to by many teachers as "identification cards" for students. “There are also teachers and students discussing the benefits of uniforms. Students mentioned that 'college uniforms can prevent comparisons', 'when dangers arise, they can effectively win help’, etc. At the same time, I personally think that whether or not students are willing to wear school uniforms is also a student’s own school. There are many signs of identity and sense of belonging.” When students identify with their own school, identify with their own student identity, and have a certain sense of belonging to the school, they are willing to wear school uniforms.

“Uniformly dressed in uniforms or school uniforms with good texture and beautiful appearance that can fully display youthful style can not only reduce the family burden, but also help cultivate the child’s collectivism.” Li Junqiang pointed out that in terms of young people's dress, he suggested that parents should Positively guide children and communicate with children on an equal footing. “When children begin to pay attention to dressing up and begin to focus on their personal image, they are self-awareness, self-esteem, respect for others, and adapting to society. Parents should be good at seizing the opportunity to positively guide their children. For example, see a fashion show. , Can you discuss with your child what styles of clothing you like, whether they are suitable for wearing under the t-type platform, why dress of some movie stars are controversial, how do you look at astronomical costumes studded with jewels, etc. Correct consumption concept."