Quest fake pack world

In the leather goods wholesale market in Sanyuanli, Guangzhou, there is a tacit presence in the industry: luxury goods and high imitation bags, like the main body and projection, one bright and one dark, with each other.

It is said that this place is the most concentrated place for "luxury goods" in the world. It has hosted Real Madrid coach Jose Mourinho and international big-name football stars such as Kaka and Ronaldo.

At the same time, this place has brought together wholesalers from all parts of the country as well as from Arab and South Africa. Here, domestic bags, original leather bags, and engraved bags can all be found one by one. This also seems to explain the "value" that exists in this place.

After experiencing a busy transaction from morning till night, the goods were sent to relevant places across the country and were found and purchased by consumers. After all, in the minds of consumers, luxury goods have a value that enhances their taste and identity.

Many people living in the soil have a psychology of showing off. They are eager for luxury brands, but the price of luxury brands is so high that most people cannot afford it. Therefore, counterfeit products came into being. Some counterfeit products, because they have the same quality as genuine products, but they are reasonably priced, have greatly catered to the needs of some consumers and thus quickly occupied a large number of market shares.

However, counterfeit products have caused great losses in terms of reputation and income for counterfeit brand manufacturers.

In China, since the entry of LV in 1992, luxury goods all over the world have taken a look at this market, and they have received huge returns. They have driven the huge vanity economy in the Chinese market.

The "2012 China Luxury Goods Market Research Report" released by Bain in late 2012 shows that the Chinese have become the world's largest consumer of luxury goods. In 2012, they bought a quarter of the world's luxury goods. At the moment, luxury consumption has become synonymous with high taste and fashion for the Chinese people. At the same time, China's huge luxury consumer market is also a global rampant manufacturing and consumption of counterfeit goods. Of course, this includes not only the aforementioned Guangzhou.

According to media reports, in recent days, the city of Jinan City, Guangdong Province, business sector seized more than 40 so-called purchasing famous brand bags. According to the product report appraisal issued by the brand-name manufacturers, these bags are fake brand-name goods.

At the beginning of September, Jinan City Central Business Administration received a report that there were many shops selling counterfeit brand-name bags in the commercial street near the Shunhe Street area. The brands involved included Gucci, Chanel and Burberry. The industrial and commercial department heard the news immediately rushed to the scene to investigate. According to the staff of the industry and commerce department, they have found more than 40 counterfeit designer bags in four stores. These stores that sell branded bags deceive consumers in the name of “buying”. Usually, the shopkeeper asked the clerk to publicize these packages are purchasing packages, and are genuine, each package selling price of one or two thousand dollars.

According to a person who works as an imitation goods business, he partnered with others to open a factory specializing in the production of Burberry, saying that the factory is actually a workshop of less than 10 people. He estimates that there are at least a few thousand similar small workshops in Guangdong.

It is precisely this small workshop and other forms of common interweaving, forming a large gray industrial chain, the annual output value is difficult to estimate.

According to this person, the goods he sells have two qualities.

One is true "A goods" - just copied from genuine pictures, or better imitation goods, regardless of leather or details can easily be seen flaws. In this market, most sellers sell A goods with prices ranging from 300 yuan to 1,000 yuan. Consumers are mainly those who do not understand luxury goods, or even if they are seen as fake goods.

The other kind of goods he sells is the better quality "A goods." The original fabric, high imitation hardware, the original water washing standard. And this washing standard is verifiable.

From May this year, his small workshops stopped producing A-quality goods of a general quality and only made good goods. However, luxury companies have strict production management processes, how can the original leather out of the formal foundry? This person revealed, such as Burberry, foundry in China is a well-known secret in the industry. In addition to the entire package plant, Burberry's raw materials also have two manufacturers in China. "We have bought through their purchases and can get raw materials, as well as water washing standards." Inspectable washing standard is its core competitiveness in this market.

It is said that in this industry there is a difference between "Made in Guangzhou" and "Made in Dongguan", which represents a higher quality and authenticity.

Whether the vanity economy can continue to be a phenomenon for this kind of counterfeiting, many people have doubts about how long the prosperity of this vanity economy can last. First of all, companies in the high-fidelity industry cannot see light and never do too much. Today, supervision is becoming more and more stringent. Everyone who works as an imitation goods business must accept inspections from the market on Mondays. Although it is a routine business, it must also take away the goods with obvious trademarks. In the wholesale market where the person mentioned earlier, all the bags placed on the facade have been diluted with the trademark, for example, the hardware will be destroyed. In addition, Taobao, one of the main channels of this type of goods, has also started supervision. Well-made sellers will dilute a certain brand name, for example, Prada will be marked as Pr*dad.

Second, doing this kind of business actually depends on the immaturity of the consumer market. In the past, consumers chose only domestic brands with a price of less than 1,000 yuan and luxury brands of more than 10,000 yuan. Today, there are more and more luxury brands and designer brands in between, Coach, Tory Burch and Michael Kors are all in this list. More young people are willing to buy them.

Moreover, this market itself has the phenomenon that bad coins drive out good money. On the one hand, consumers want packages of better quality, but on the other hand, sellers who can supply high-quality bags are not profitable.

Because consumers do not understand, 600 and 800 yuan packages can be sold at the same price, good business but not a good job.

An industry source said for example that with the medium-sized "Prada killer bag" as an example, the domestic price is 14,800 yuan.

All the real goods are mainly stolen "rat goods". The purchase price is at least 5,000 yuan or more. "You said how I sold, if you increase the price to 7,000 yuan, the profit rate is only 40%, but who would be willing to spend 7,000 yuan to buy one? Unclear bag?"

In contrast, the assembly of goods is more cost-effective, only the hardware is not right, Prada genuine metal plating 24K gold, the hardware used to assemble the goods is also gold-plated, but the purity is not so high. "If the purchase price of this kind of goods is only 2,000 yuan, there will be a 60% profit on selling 3,000 yuan. However, the purchase price of a top killer medium bag of 'Guangzhou Goods' is only 900 yuan, which can be sold for 1,800 yuan. Profit exceeds 100%."

Although many people think that buying imitation goods is a shy way, but in the face of high prices of authentic products, consumers are still reluctant to choose this kind of shy behavior.

And for this large gray area, it also confirms this sentence: Where there is demand, there is a transaction.