DO JOY International Women's Widespread attention won the double prize
As a favorite of urban intellectual women like the international trend of women, DO JOY Zhengda brand rise. After several years of continuous adjustment, precipitation, DO JOY ( Unicorn ) development has been widespread concern in the industry, not long ago, DO JOY won double award, verify this fact.
It is reported that, DO JOY not only won the most authoritative industry media China Apparel Network awarded the most valuable investment brand, more China Light Product Quality Assurance Center awarded the "Chinese famous brand" title.
No trendy women's fashion brand DO JOY ready
In the past year, the apparel industry was misunderstood because of the "stock incident" controversial. Due to over-optimism about the Olympic Games, the sports section is having to pack up the inventory pressure caused by the over-expansion. The weakness of the sports section has been quietly reflected. The "off-shop tide" is surging; while the business casual section, despite its impact Smaller, but the market is also nearing saturation, five first-tier brand Jiangshan solid, and later those who live in the hope of extremely slim.
Look at the women's section, the trend of women's brand has been very clear, but a good brand of women either focus on the high-end positioning, such as Shurang, Brother brother, or for segments of the crowd, The very obvious Jiangnan commoner and so on.
So, the majority of urban white-collar workers, knowledgeable women, they really need to design for them, their working life needs of the women's brand it? The answer is yes. In fact, this is a very potential consumer group, because of their work and life needs, they need to be found in the crowd more than men and children, more willing to devote themselves to dress up.
However, in the trend of women's section for this crowd, so far there is no leading brand. In-depth analysis of the industry and found that the consumer groups attaches great importance to style and cost-effective, however, whether it is Shaosu or professional women can not meet their style needs, and high-end women because of the price is too high and inaccessible to this crowd.
As early as many years ago, DO JOY's CEO Wei-Ting Wei is very optimistic about the trend of women's wear this section. After in-depth analysis and detailed market research, Wei-Ting He will be fashionable and cost-effective as a DO JOY selling point, successfully opened up the DO JOY market, DO JOY has become a trend of the women's section of a plate ready New "dark horse."
To scale the rise of the strategy for the success of development
DO JOY rise of the big names, a lot of urban white-collar workers, knowledge of women's hearts most suitable for their own trend of women's brand. Its success is not accidental.
Our research DO JOY found that He Weiting's initial judgment on the market made DO JOY an accurate direction. In order to more firmly grasp the beauty of urban women consumers heart, DO JOY not only has the latest trends in Europe, Japan and South Korea elements, more exclusive oriental women's exclusive shape and taste, it has become a unique, aesthetic, confident modern Urban trend of women's authority dress consultant.
And dig to the potential market, do the right market positioning, DO JOY's success there are deeper reasons behind. At the front of DO JOY, there are a group of solid and loyal franchisees who are willing to expand their territory for DO JOY because DO JOY deeply understands the importance of partners for brand development. "We have always practiced the corporate citizenship responsibility of" people-oriented and benevolent-minded ". In line with the principle of win-win cooperation with partners, we adhere to the principle of" clients must make money and grow up ". In order to better serve our customers, we have innovated the market support policy, To create a new brand support system, and strive to minimize the risk of partners. "He Weiting introduction, DO JOY to the scale of the development strategy for the establishment of a product, terminal and brand management as the core operating system to large store products Mode of market development and maintenance, counseling franchisee operation of science.
In steady progress, in 2013, DO JOY ushered in an important node of its rapid development. He Weiting said that after a few years ago, it is DO JOY to study the consumer, enhance the design ability to create a management system of the deposition period, and 2013, will be the outbreak of DO JOY.
Recently, DO JOY to lemon yellow happy main color new terminal image has been unveiled. In the year of 2006, Unicorn Horse will conduct brand promotion and marketing activities in all aspects and collaborate with major industry portals to launch online and offline media new media campaigns. In the industry, the "Big Store Products Model & Rising Model" Through the platform of the 21st China International Apparel & Accessories Fair (2013CHIC Womenswear Hall W3306), the Cooperative Business Annual Meeting and the Theme Culture Party, the public is allowed to understand the products and understand the brand in the pleasant leisure mood.
Just as DO JOY brand new brand advocates "you must be happy, DO JOY will be committed to the" intention to create, willing to share "concept passed to consumers, for urban women to create pleasing and comfortable clothing.
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