Adidas builds Northern Distribution Center
Despite closing the Suzhou plant last year, the global sports giant Adidas has accelerated its supply chain layout in China.
Yesterday, Adidas announced that it will invest in the construction of a new distribution center in Tianjin. It is expected that 40% of the delivery services in the Chinese market will be completed by the Tianjin Distribution Center. Previously, Adidas had already established a distribution center in Suzhou. This arrangement could better cover customers in East and North China, thus providing faster supply of goods.
The new distribution center will be located in Baoji Economic Development Zone, Tianjin, covering an area of ​​156,000 square meters. A 60,000-square-meter warehouse, 34 loading and unloading points, and a new office building will be built here. Unlike the use of leased land by the Suzhou Distribution Center, Adidas will purchase land and build a Tianjin distribution center.
However, Adidas told reporters that because the project has only just begun, all aspects of funds are not a one-time investment, the total amount of investment can not be determined.
Some insiders believe that adidas's shutting down the Suzhou plant and strengthening logistics and distribution at the same time is a manifestation of the reduction of OEM production, aggravated supply chain, and sales expansion for the foreign sports brand, because in the modern clothing industrialization operation, the supply chain system (Including logistics, distribution, etc.) has become a key factor in determining the success or failure of companies and brands.
Last year, at a supply chain conference held in Shanghai, Xie Yu, director of Adidas Sports Supply Chain, pointed out that compared with the more mature markets in foreign countries, the overall situation of domestic logistics has not yet reached the pass line. After some big names in sportswear reach 6,000 stores, the huge inventory pressure will be highlighted. At this time, a good supply chain system will work.
Last year, Adidas sales revenue reached 14.9 billion euros, Greater China revenue growth of 15%, of which the growth momentum in the northern region is strong. Gao Jiali, Managing Director of Adidas Greater China, said earlier that Adidas believes that outdoor sporting goods and children's products are two promising areas in China. Adidas has opened more than 30 outdoor stores, mainly in northern China, and will continue to open new stores this year. The total number will reach 100. In the children's products market, Adidas has opened about 500 stores, and in the future it will start at a rate of 100 new stores each year. By 2015, the total number of children's wear stores will reach 800 to 1,000. From this, it is not difficult to see the strategic significance of North Distribution Center for Adidas. .
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