ZEGDA Zhengda is "profound and please" fashion boom melting industry winter

Sustained marketing strategy gains good results

Fashion entertainment marketing has always been a powerful weapon for ZEGDA's brand promotion. From last year to this year, around the spokesperson Jang Keun Suk, ZEGDA Zhengda has created a consistent "youth" campaign and won a strong response in the fashion industry. In July of last year, ZEGDA's debut debuted the theme of "ZEGDA Jumbo × Jang Keun Suk-yee" to help Jang Keun Suk's Shanghai concert in Shanghai to be a great success; in June this year, ZEGDA Chiagen teamed up with Jang Keun Suk in Changsha to create a theme of "Come Here" to win fans Fanaticism chased; ZEGDA Zhengda again attacked in October and launched the theme of “Shenzhen Zhengyou”. This series of continual marketing activities also allowed ZEGDA to earn a massive amount of exposure.

This event continues ZEGDA's consistent style - stereoscopic communication. Whether it is in the brand's terminal stores, the brand's e-commerce matrix, and the current popular interactive online media, "Shenzhen Youzheng" can be seen everywhere. The activity has also been loved and even sought by the majority of young friends. According to incomplete statistics, less than five days after the event was launched on Weibo, more than 10,000 reshares and nearly 10,000 fan comments were harvested.

The effectiveness of e-commerce activities is even more pronounced. After the activity has been carried out for a week, sales have exceeded that of the previous month. Many fans have sung their own ZEGDA Chia Tai fashion products on Weibo and actively interacted with ZEGDA’s official Weibo. Each piece of information was passed between more than a thousand fans. Many more fans came with deep blessings and support: “Thank you for bringing such beautiful products and letting beautiful lives accompany us every day. Your efforts are obvious to all and I hope you will continue to make great achievements!”

Breakthrough in innovation easily crosses industry downturn

The most surprising thing for reporters is that during the campaign, the most praised is not the welfare of the activity itself to consumers, but the ZEGDA Chia Tai’s seasonal products. Many consumers have expressed their love for ZEGDA's autumn and winter products this season. Obviously, the transformation and breakthrough of ZEGDA's product style over the past few years are ushering in a harvest season.

It is understood that in order to realize the simultaneous growth of the product values ​​of the young consumer groups, ZEGDA has been focusing on the promotion of the merchandise and has devoted itself to the design of merchandise, striving to present a unique urban fashion trend. This year, ZEGDA is inviting fashion teams in Europe to create a new fashion and casual style, and to meet the dress demand of more consumers at any time and any occasion with a wild and modern urban lifestyle. This breakthrough not only injects new vitality into ZEGDA Zhengda products, but also has the direct effect of enabling ZEGDA to maintain a sound inventory management in the current era of high inventory pressure expansion. Judging from the sales situation in the spring and summer of this year, ZEGDA’s flagship “ZJ-new jeans” and “ZS-casual shirts” and other series products are even out of the country.

As many industry experts have praised: “The current shoe and clothing industry is plagued with inventories and lack of development. It has entered a crucial stage of industry adjustment. The future market for shoes and clothing will test the brand management companies in commodity power, as well as channels and terminals. The strength of management's refinement, etc. When other brands are still struggling to explore the transformational road, ZEGDA Zhengda has clearly found a clear strategic thinking, made great strides in the right direction, and gradually transformed itself into an industry. A model of innovation."