Girl next door to break the Olympic Games to create non-Olympic marketing classic
London Olympic Games is drawing to a close, however, the enthusiasm of major companies for Olympic marketing has not been retreated. We can see that from the eve of London Olympics to the opening ceremonies of the Olympic Games to the Olympic Games, all kinds of Olympic marketing or non-Olympic marketing activities of enterprises are pervading into the audience's audio and video. Even if it does not seem to be related to the Olympic Games Big neighbors girl fashion clothing, through clever non-Olympic marketing also received wide acclaim from the industry.
Admittedly, for the brand, in the face of quadrennial Olympic marketing, enterprises should seize every opportunity to increase brand exposure in front of consumers. However, despite the company's marketing strategy to make every effort, for consumers, high frequency, high repetition of the theme will inevitably make a lot of consumers have produced information to accept fatigue. It is understood that many respondents expressed no feeling or even disgusted with the frequent appearances of "China's Come on," "Dreams" and "Passion," such as television, the Internet and outdoors. Some interviewees said that they were impressed by many marketing campaigns during the Olympic Games Not profound, it is difficult to find out exactly what brand did what marketing activities. In the face of a variety of marketing activities during the Olympic Games get together, how to make the brand stand out in front of consumers?
The most enticing Olympic marketing is not necessarily the largest investment in capital activities. In-depth insight into the intrinsic needs of consumers and receiving information changes in the way, at the same time, fit the spirit of the Olympic Games, culture, events, identify the creative point that can cause consumers is the key to winning the Olympics.
First of all, the time has come for unilaterally bombarding consumers with a large amount of traditional advertising. Interactive and experiential marketing activities can communicate effectively with consumers. "Consumers do not care who the Olympics sponsors, they are more concerned about the brand really give none other, to stimulate and satisfy their shopping desires, they are more concerned about through the interaction, experience a new shopping experience." Next door Liao Wenwei, general manager of girls' clothing, said. During the Olympic Games in London, the girl next door actively promotes non-Olympic marketing such as the Olympic Games season and organizes the "Preferential Season for the Olympic Games in the National Stores", which arouses the interest of consumers through Raleigh customers. With the help of online communication and through the interactive activities of the official Weibo, Olympic cheer video promotion activities, hot news and other means of communication won the majority of Internet users and the industry a lot of attention and praise.
Second, you can also take a cold deal in Olympic marketing. During a certain period of time, it is the time for Olympic sponsors and suppliers to advertise indiscriminately. As SMEs can not compete with them, they may choose to fought or give up. They should avoid the rush hour in time and look for the tipping point that can attract attention. In addition to playing passionate cards, national cards, near the end of the Olympic Games, there are some brands began to play warmth card: Tencent microblogging to Liu Xiang after the fall, and vigorously promote the positive progress of Liu Xiang surgery and adhere to the dream of a variety of topics, won a lot Attention and forwarding.
Obviously, companies want to take advantage of the Olympic Games, so that consumers maximize the brand's attention, we should not look only on the 16-day competition, and to combine before the Olympics and the Olympics, know how to avoid the Olympic Games in a timely manner Bombing period, close to the hot spots of consumer concern and brand positioning itself, in a timely manner to detonate the topic of concern and mode of transmission in order to stand out in many Olympic marketing activities.
Love Rose In Glass Tube,Love Rose Glass Tube,Love Rose Glass Pipe,Glass Tube Rose
BAOYING MEILIDA CHRISTMAS GLASS CRAFTS FACTORY , https://www.mldglass.com