After the new national standard mahogany furniture industry

The core prompts to winter, news about the rise and fall of mahogany furniture continue to emerge; this spring, the new national standard of mahogany was promulgated, after the official implementation on August 1, there will be more news of imported timber into the scope of “redwood”, once again this The direction of the industry has pushed forward.

It is undeniable that today, China's precious mahogany classical craft furniture industry, including the “sensual” (referring to the production in the Xianyou region), is suffering from depletion of resources, lack of innovation, and unregulated markets, as a classical craft of China’s mahogany The "sensual works" of important production bases in the furniture industry are more intensive than the "broad work", "Su works", and "Beijing works", and they are even more severely subjected to the constraints of these problems and the challenges of the new national standard of Hongmu.

After the new national standard, Fujian Redwood classical furniture industry is where? Just after the Lantern Festival, the reporter sank into one of the largest collections of mahogany classical craft furniture in Xianyou county and other places. He asked relevant experts and representatives of enterprises, collectors, consumers, and perhaps their personal experiences and stories. Can give some inspiration.

Interviews with experts should not give up eternal He Jinchi for the sake of the moment: Fujian Provincial Association of Classical Crafts Furniture, fame, **, Special Advisor for Peking University Private Economy Research Institute, Xianyou County Political Consultative Conference**.

Facing the hidden crisis, "Fujian Redwood Classical Craft Furniture Industry must not give up eternal for the sake of the moment!" After talking about how to expand the new national standard of the furniture industry of the Redwood of our province, He Jinchi put away his smile.

He told reporters that the classical craft furniture with mahogany is not only furniture, but also a symbol of the times culture. In recent years, with the development of economy and society, and the return of traditional culture, the classical craft furniture of Redwood is more and more popular and popular among people with its rareness, practicality, artistry, and heritage.

Xianyou mahogany classical furniture production techniques have been a thousand years of history. In the 21st century, in Fujian, the classical craft furniture industry of Hongmu represented by “sensual” has risen rapidly. At present, the province has more than 4,000 mahogany furniture companies, and there are more than 3,600 in Xianyou County alone, among which the brands above the scale There are 98 companies and more than 150,000 employees, with thousands of products. "Xianzuo" has accounted for 60% of the country's high-end market of mahogany classical craft furniture. In 2011, it achieved a production value of 16 billion yuan. This year, it can achieve 20 billion yuan. In January, the output value above the scale reached 14.2 yuan.

"But behind the prosperity, we should see the crisis and hidden dangers." He Jinchi said that at present the world economy is facing many difficulties, and this industry is inevitably constrained by its influence; in particular, the entire industry is still not standardized, and precious timber, especially rosewood and yellow Rosewood, rosewood and other precious redwood resources are depleted. In the “hard to find a wood” driving up raw material costs, increasing labor costs, and increasingly fierce competition in the market, some companies are eager for quick successes, speculative techniques and tricks; some are tedious, the level of craftsmanship is distorted, and some lack creativity and seriousness; some are serious; Even do not hesitate to adulterate doping, pit customers.

“A rat has damaged a pot of porridge, and the short-term behavior of the company has directly affected the reputation of the industry and sustained development,” said He Jinchi.

The government regulation "is urgent, the government's policy guidance and supervision are indispensable." He Jinchi said that in recent years, although governments at all levels have done a lot of work in the area of ​​industrial support services and platform branding, they have Failed to be in place.

Take Xianzu as an example, in recent years, Xianyou County has successively issued 12 documents and more than 300 supporting measures to support development, and has worked hard to build the largest mahogany raw material trading center and mahogany classical furniture exhibition center in the country and even in the world. As early as 2007, when the province issued the “Standard for Furniture Technology of Fujian Classical Furniture”, it specially approved the establishment of a quality inspection and inspection center for classical craft furniture in Xianyou, but it was only recently established, and it has not yet been able to play a role due to the system and other reasons. .

"The relationship must be straightened out, and the role of the quality inspection and testing center should be brought into play; and a product quality special rectification organization composed of quality supervision, industry and commerce, taxation, and classical crafts furniture associations and other administrative departments should be established as soon as possible to establish a normalized long-term supervision mechanism. We will work together with the inspection and inspection center to regulate the development of the industry," said He Jinchi.

Self-discipline innovation of enterprises "All persons engaged in the classical craft furniture industry should be deeply branded with 'genes of good faith' and flowed 'moral blood' to seek development through self-discipline." He Jinchi believes that only social responsibility, ethics and trustworthiness are upheld. With a long-term perspective, companies can win competition and win the future.

He said that Fujian first tried first, and in 2007 it took the lead in the country to formulate and implement provincial-level process quality standards. As a “sensual” enterprise of provincial intangible cultural heritage projects, before the national standard has not been formally implemented, it should take the lead in strictly implementing the provincial standards, accelerating the implementation of quality management system certification, and strictly managing and monitoring the production process of classical craft furniture. To ensure production safety and product quality.

"Enterprise self-discipline requires innovation and must not be blindly imitated and infringe on the copyright of others." He Jinchi said that in order to completely change the homogeneity of products, enterprises must aim at modern people's changes in their aesthetic needs, with culture and art as their soul and traditional skills. In order to support it, the “culture” and “fashion” elements are injected into the heritage to create quality products and enhance the added value of products in innovation.

When the national standard was introduced, “the forthcoming new national standard requires that the mahogany furniture should have a “Quality Card for Product Quality”, and the requirements for mahogany furniture be more standardized, and it is expected that the original non-redwood materials will be classified as mahogany, which will not only increase the valuable and rare mahogany. The appreciation of materials can also effectively promote the diversification of the industry.” He Jinchi believes that the craft furniture made of new materials will meet the needs of multi-level markets.

“Taking 'xianzeng' as an example, it is entirely possible to seize this opportunity to seek development. While continuing to lock in the high-end market, we will expand the low-end and middle-end markets and form an accompanying exhibition, home, decoration, art and crafts. The industrial chain of tourism, waste and re-use of these materials will play a leading role in radiation and will drive the sustainable development of China's Redwood classical craft furniture industry," said He Jinchi.

Inheritance and innovation of the association's enterprise: the soul of the industry's continuous development Huang Fuhua, president of Fujian Classical Craft Furniture Industry Association, chairman of Fujian Sanfu Classic Crafts Furniture Co., Ltd. (the first batch of cultural demonstration bases in the province).

"The upcoming new national standard is very important for our industry's standardization and sustainable development. We hope to solve the problem of depletion of the Redwood resources. We look forward to the future." As one of the new national standard makers, Huang Fuhua is looking forward to the new national standard.

“Of course, after the implementation of the new national standard, China’s mahogany classical crafts furniture industry must continue to develop. Inheritance and innovation are the soul.” Huang Fuhua made a turn and talked with reporters about the lack of innovation, product similarity, and continuous infringement in the industry. “In addition to the industry associations’ need to provide more supervision and guidance, the enterprises themselves need to be self-disciplined, seek innovation in their heritage, and pursue development in innovation. Otherwise, neither the enterprise nor the industry will have no soul and no hope.”

Huang Fuhua told reporters that his ancestors were all wood carving craftsmen and he himself was the fifth generation descendant of the Huang’s family of craftsmen in Baxia Village. In 1997, he and his brothers Fuzhong and Fuzhen aimed at the market and founded the “Sanfu” company. For more than a decade, based on the refined ancient furniture of the Ming Dynasty and the steady and gorgeous style of the furniture of the Qing Dynasty, modern style and cultural elements have been injected into the room, constantly improving and innovating, and creating a study, dining room, and dining room. There are more than 20 series and nearly 100 kinds of products in the living room, bedroom and so on, and more than 30 national copyright registrations have been applied for.

It is the inheritance and innovation that let Sanfu, a private enterprise started from a small workshop, quickly grew into the leading enterprise of Chinese wood carving crafts and mahogany classical craft furniture. The products became the classics of Xianzu craftsmanship and popularized the national high-end market.

manufacturer

Integrity and Quality: The lifeline of enterprise development Yan Xinghui, chairman of Fujian Longyi Yiyuan Classical Furniture Co., Ltd., drafter of Hongmu New National Standard, expert of the expert team of Chinese mahogany furniture consumption instruction.

"Integrity and quality are the lifeline of the company's development and the key to the sustainable development of this industry!" Yan Xinghui said that his ancestors are all engaged in the classical craft furniture industry. From childhood to childhood, he listened to the most words. It is his job to be honest and honest, or else No work, no food.

After graduating from Yan Xinghui University, she entered classical craft furniture industry in 1998 and registered company in 2004, specializing in Hainan Huanghuali and other precious wood classical craft furniture. When he went to Beijing, he visited the Forbidden City whenever he was free. Every time he saw Ming and Qing dynasty Huanghuali and other mahogany classical craft furniture, he was shocked by the exquisite styling and exquisite craftsmanship. “Only the excellent quality and superb craftsmanship can stand the test of history and be treasured by later generations.” He said that for more than a decade, no matter whether it was originally a precious material such as Huanghuali or it was difficult to obtain in the past few years, he always Genuine, clearly marked, stick to integrity and quality.

“At present, Longxu has three factories and six chain stores in Beijing and Chengdu. Each year, it represents Putian's classical craft furniture industry to participate in the cross-strait forestry expo and the investment and trade fair. Every time it wins a gold medal.” Yan Xinghui told reporters. The production of classical craft furniture requires not only highly skilled artisans but also cultural elements. However, with the rapid development of this industry, it can be said that many uncultured people are doing this cultural thing. The introduction of the new national standard is beneficial to improving the quality of products and the quality of enterprises. "We guarantee materials, do a good job of quality, and are genuine."

consumer

Benefits and Values: The ordinary people are looking forward to the pursuit of Li Fuchun. The residents of No.1 Dongcheng District in Putian City, Dongcheng District, are 30 years old and do small business with annual income of several hundred thousand yuan.

“When I entered the house and saw these mahogany craft furniture, I was very happy and very enjoyable. I laughed several times in my dreams!” Li Fuchun, who just moved into a new house, was especially happy this year during the Spring Festival. He told reporters that years ago. It took almost a year’s income to finally buy back a few pieces of mahogany furniture, rounding out his dream.

Li Fuchun studied oil painting earlier and has a certain degree of artistic vision and business acumen. He will hold the aim of “light decoration and heavy decoration” when he renovates a new house. He believes that over-decoration is a waste of money, but the placement of several practical and valuable mahogany craft furniture can improve the overall effect and grade of housing, and it can also be used as a long-term investment to gain appreciation.

When the reporter visited his new home, he saw the eleven sets of Ming-style classical sofas in the guest room with smooth lines and liberal arts. He specially told reporters to read a set of three-piece Ming-style armchairs in the study room and put it down: “This is a boutique made from Vietnam's Northern pears. The texture on your cheeks. This is a tiger pattern. This is a sesame flower. , very rare, I did not buy long before yesterday, someone added 100,000 yuan to me to transfer it!"

“After the new national standard comes out, the consumer market of mahogany classical craft furniture is promising.” Li Fuchun said that with the development of the economy and society, everyone’s pockets are getting more and more drums. It’s not a dream that mahogany furniture enters the homes of ordinary people. Of course, precious mahogany furniture worth hundreds of millions of yuan can not afford to buy, too expensive, it is rich and collectors matter; but after the expansion of the redwood category, I believe that will reduce the general mahogany costs, companies can meet the needs of ordinary people , Develop a variety of affordable products with certain artistic value, I believe we can afford it.

Diversification and classification of distributors: Segmentation market drives consumer Yu Wanqi, general manager of Guangzhou Hualin International Fantastic Art Redwood, and Panyu Qiyi Rosewood Pavilion.

During the Spring Festival Lantern Festival, Yu Wanqi and his wife Lin Zhenli, who were from the family back home in Guangdong, returned to Xianyou and Putian to search for more than 100 acres of land. They planned to use the Dongfeng, the new national standard of Hongmu, to establish the Wanchi Jiangcun Cultural and Creative Park. Planting bases, cultural and creative design institutes, Expo City, and tourism services are all in one place to make a bigger business.

“My career started with mahogany and Lai Hongmu developed.” Talking with reporters about the cause, Yu Wanqi was quite emotional.

He studied redwood carving at the age of 16 and founded Qiyi Sculpture at the age of 21. In 2004, he went to Guangdong to engage in mahogany carvings and mahogany furniture trade. He said that in addition to the Panyu Qiyi rosewood museum of more than 1,000 square meters, Hualin International Qiyi Hongmuhui, which he founded in Liwan District of Guangzhou, is a mahogany furniture shopping mall with a business area of ​​20,000 square meters, and it has concentrated on Xianzuo and Guangzuo. , Beijing, Su Zu products.

“By the European debt crisis and the imminent impact of the new national standard, the entire market has recently become loose. In Beijing and other places, except for rare and precious mahogany, prices of other materials have dropped by about 10%, but in Guangdong, the mahogany classical furniture market is stable. The price is firm, such as a three-piece space chair, last year's high-grade red sandalwood 260,000 yuan, 22,000 ordinary red two-branch, is still the price, and sells quickly." Yu Wanqi said.

“The introduction of new mahogany national standards will help protect rare and precious redwood resources, realize multiple development, and stimulate consumption.” He said that after the raw material sources have been expanded, production companies can subdivide their markets and develop marketable products to give customers more choices. Promote collection, appreciation, practical, and economical classification, and attract more people to enter the mahogany antique furniture market.

Yu Wanqi said that a while ago, the mahogany furniture industry was affected, but also because many imported mahogany did not follow the formal channels, including price positioning, invoices, bills of lading, declarations and other bills. With the unified standards of the new national standard, the financial support and logistics development of the mahogany industry will be more standardized, resources will be exhausted, and funding shortages may be alleviated.

Good collectors and art collectors: The most attractive artists are Lin Youhua, the Beijing Juxiantang Art and Cultural Center and the chairman of Xianyou Juxiantang Villa, the owner of the Beijing Xiangtan Museum, and the famous mahogany furniture collector.

"The collection of exhibits here is exquisite, rare material, and high skill!"

Lin Youhua’s creation of collections and displays of fine arts and crafts such as mahogany classical craftsmanship, such as Juxiantang Villa, is about 30 to 40 kilometers away from Xianyou County. It is a turn of the mountain. When the reporter came here, he happened to meet from Beijing and the provincial capital. Several painter guests are watching the collection.

“Good things can speak for themselves, and artistic things are most appealing to the soul. There are stories behind each collection.” Lin Youhua pointed to a collection of treasures.

From the start of selling redwood chopsticks to Beijing, he was involved in the collection and sale of precious rosewood furniture such as Hainan rosewood and rosewood in 2000. In just over ten years, he has become a renowned mahogany furniture collector renowned both inside and outside the capital. 100 million yuan.

Lin Youhua told reporters about his collection of wealth stories: “In 2000, the price per ton of Hainan rose was only 8,000 yuan. I bought it for 10,000 yuan. After two or three years, I sold 7 million yuan. I couldn’t believe that I was rich. ,Don't dare to put money in their pockets.Now Hainan pears price is 30 million yuan per ton, with the depletion of resources, will rise."He said, the rise of the ship, in recent years, Hainan rose pear classical furniture soaring all the way , I collected fairy products for myself and sold them in Beijing. I really made a profit.

"Three years to sell one, one to eat for three years," recalling the way of collection over the years, Lin Youhua jokingly said that the collection of mahogany classical furniture, a courageous vision of three things. We must be good at excavating and discovering fine works, as long as they are good for art, they have infinite value. He believes that this also provides inspiration for the development of the Redwood. After the new national standard comes out, the Redwood Classical Craft Furniture Industry should pay attention to cultural injection and artistic promotion, and at the same time attract the collection, expand the mahogany furniture market. “But now some mahogany furniture has only craftsmanship, no art, no collectible value.”