Italy, an ancient mysterious Mediterranean country, has a rich and rich culture on every inch of land. He has dazzled all over the world with his name, Rome, Florence, Venice, Milan, Turin, Naples, Perugia ... He has the brand name of countless charming women's apparel, ARMAI, VERSACE, GUCCI, PRADA, Dolce & Gabbana, ZEGA, MISS0ICostume ......
In 2000, a man from Wuhan's clothing family, a wealthy second generation Fu Jie who gave his father 5.5 million but did not want to lean back on the big tree, introduced " Giovanni, " a famous Italian Fashion brand to China. He is Fu Jie , Wuhan Jiesheng economic and trade general manager. The current chairman and general manager of Wuhan Jie Sheng economic and trade limited liability company.
In 1990, Fu Jie's father Fu Bin founded the United States and Seoul clothing company, seven years quickly among the top ten Chinese women 's clothing industry. September 2000, "Grand Son" Fu Jie pregnant with 5.5 million left by his father to go it alone, one hand to create a women's best-selling brand "Giovanni."
This heavy 5.5 million means "buying" all the "kinship" relationships with the family brand. Full of passion, work hard as Saburo Fu Jie, so broke into the Chinese women's sector. At that time in addition to his father, rivers and lakes who do not know this little man.
Newborn calves are not afraid of the tiger, and no one can guarantee that they will succeed 100% once again, but Fu Jie, then only 24, did not consider these.
The first thing he got the money was to spend nearly 1 million yuan to hold the 'Wuhan Summit into the 21st Century Womenswear Industry', which made the hard-earned father almost vomit blood.
"At that time, supervisors Zhao Jun, Wang Ou and Li Yan, as well as Liang Yong, general manager of China National Garment Group Corporation and director of Productivity Promotion Center of China National Garment Industry, Zhang Xin, a well-known fashion critic in China, came here. A total of 72 media outlets , More than 300 light ticket spent more than 200,000, spent 3 days in Shangri-La. "Fu Jie still fresh memories.
A total investment of 5 million, but take a million open a fancy, seemingly flashy summit, Fu Jie therefore received a title: Fu Gongzi.
Fu Jie, now known as Lao Fu, is also "heartbroken" with the title of "Fu Gongzi." "I have also eaten bitterly. When I was a child, I was poor at home. I let go of cattle and plants, but I think flowers Money to open this will be worth! "Fu Jie's idea is, rather than selling their own brand to others, it is better to promote a place. Those days, open the newspapers, radio, television, see all heard "Giovanni," This is exactly the effect of Fu Jie.
As soon as the summit ended, Fu Jie was caught in financial difficulties.
5.5 million yuan in cash, Japan, South Korea, Italy imported fabric spent more than 350 million, "Summit" spent 1 million, plus into the mall decoration, to open sales channels around, in November 2000, Fu Jie's account Only 12,000 yuan left, but at this time "Giovanni," not yet had time to word of mouth into benefits.
The outsiders questioned the tidal wave of the general surge, "Fu Jie almost stuck," the mother also advised his son, "to apologize to his father's apology, he will forgive you."
"If this time to find his father, then my life will be looked down upon." Fu Jie bite the teeth to close this one.
The critical moment, Huzhou, a well-known business partner Song boss offered to credit the value of 1 million yuan Fu Jie fabric. At that time, Fu Jie and his wife stayed for 45 days in a 2-square-meter small house in the factory. At two o'clock in the morning, they were still on the production floor, making a plate, cutting, sewing and packaging. "This breathing opportunity is rare, the heart should be particularly thin, a lace, a button improper use, the entire style may fail."
In late December 2000, Fu Jie won the trial in Wu Guang a month's opportunity. In this 25 square meter counter, Giovanni's turnover for the first day was as high as 27,000 yuan. After 21 days of inventory, Giovanni to 875,000 yuan in sales, breaking the four years Guangwu brand single month sales record.
Shortly thereafter, New World invited Giovanni to enter the market, becoming the second-largest salesperson in the first month. Today, Giovanni has more than 200 outlets in more than 30 cities across the country.
By the end of 2007, two Giovanni outlets opened in Beijing's New World shopping mall and Lufthansa Outlet Mall. Since entering the Beijing market in April of that year, Giovanni has been stationed in six major shopping malls, including Xidan, Hualian Commercial Building. Fu Jie hopes to seize the great opportunity of the Olympic Games. "With so many foreign friends coming to Beijing, why not take this great opportunity to market Chinese clothing?"
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