Optimistic about the fashion market Han Hao staged the test water temperature

Gao Min, the second-generation successor of the China Hanshao Group, which has a world-renowned women's fashion center and a reputation for being a fashion center in the world, said in an exclusive interview with reporters yesterday that the mainland fashion industry is developing rapidly. The mainland people’s desire for fashion is something Taiwanese cannot imagine. Cross-strait fashion exchanges, "any future cooperation is possible."

Hanfu Women

Founded in 1992 in Hangzhou, Zhejiang China's Hangu Group, since its inception in 1992, is developing at an alarming rate. Its assets have increased from 400,000 US dollars to 664 million U.S. dollars. The annual output of women's wear has reached 8 million to 10 million pieces. Ranked China's sixth place, from women's OEM, own brand, all the way to department stores, real estate and financial industry, has become one of China's fashion industry overlord.

Hansui Women's New Designers Visit Taiwan Fashion Show

Women's brand processing heart

The Hangu Women's Processing Park in Hangzhou is currently the most modern level of women's processing park in China. It annually produces popular brands such as Zara, H&M, Gap and Uniqlo. Can be described as the heart of the world's women's brand processing.

At the age of 25, Gao Min, who took over the position of Chairman of Hanque Group from his father, has come to Taiwan for 6 times, but with three new designers including Zhang Chi, Liu Ye and Simon.Wang from Han Fei, they came to Taiwan to hold a fashion show. It was the first time and her debut.

Zhang Min does not say that this trip to Taiwan hopes to strengthen cross-Strait fashion exchanges. Even if possible, it will introduce Taiwanese designers or brands to the mainland. This time it is time to visit Taiwan to test the temperature. However, before coming to Taiwan to open a store, she believes that to strengthen cross-Strait fashion exchanges, to break Taiwan’s stereotype on the mainland, to open stores, to expand points, to understand each other, and not to take the risk of opening a shop directly.

Lu fashion development changes rapidly

She said that the outside world always believes that mainland fashion is very soily and will only be plagiarized. However, in fact, the mainland has developed rapidly in fashion in recent years. The mainland's cutting-edge designers are very avant-garde in design, dare to rush, the rapid development of the mainland fashion, Especially the craving for fashion in second- and third-tier cities, it also allows the rapid development of fashion demand every second, and can be described almost instantaneously. "This market is huge, and changes are rapid, not bubble."

She said that in Japan, Hong Kong or Taiwan, the fashion market may be divided into sub-items. Take Japan as an example. A single piece of small and cute clothes may be subdivided into dozens of styles, but on the mainland, one province is quite one. The national and trans-provincial provinces are equal to transnational. The mainland fashion market is in a stage of rapid growth and it is impossible to make polls. The mainland has a large population, and even if it is from the top to the bottom of the market, each market is very large. In the mainland, there is only a mass market and no niche market.

Cross-strait fashion is complementary

However, in the past few years, the high-end fashion in the mainland has also undergone great changes. She said that high-end fashion in the mainland is no longer a blind pursuit of brand names. On the contrary, they care about personalized products. In particular, the clothes you wear are the more original the better the avant-garde designer. Therefore, she believes that the diversification of the mainland market. As long as China is doing a good job, it means that it has mastered the entire global market.

Speaking of cross-strait fashion, she said that the advantage of Taiwan’s fashion culture is the openness of information and the choices for exquisite selection. In particular, Taiwan’s fashion advertisements are elegant in terms of words used for decipherment. They are different from the mainland’s “straightforward” and are difficult to use. Words describe. This fashion culture is where the two sides can complement each other.