Talented men accelerate the internationalization of the brand

For the first time in China, the Beijing Olympic Games are time and space concentrated, so all-round high-density expression of China, but also the few billion eyes of the world while focusing on China. Through the Olympic Games, China has let the world see the modern side of China and also has a better understanding of Chinese elements and Chinese culture. Talented men, a brand based on national culture, choose China's profound national culture, and careful study, trace the spirit of the Chinese element. The genius is also positioned as the forerunner of China's original costume culture due to its unique style. It has taken a solid footing in the collective internationalization journey of Chinese apparel brands. Innovative ideas, into the global perspective Garment is a special kind of consumer goods, in addition to the meaning of life and function, the most lasting vitality lies in the culture it embodies. When the Chinese element, when the entire Chinese clothing glow long lasting cultural force, the internationalization of Chinese clothing has really started. Since the establishment of the brand, talented designers began looking for genius who belong to the inspiration. But exactly where the difference? Genius think it is Chinese culture. The geniuses will carry the elements of national characteristics, combining modern popular colors and trends with the traditional Chinese performance techniques such as printing and embroidery, so that the genius men's maverick and the essence of Chinese costume culture will be explained and the elite ethnic groups will be proud, wise and restrained The image of the show to the world, to create both ability and political integrity, but not exposed, talented Oriental Asiatic image. The Chinese element is the talented designer who has adhered to the core concept of many years. The most quintessential Chinese quintessence of plum blossom, Chinese character, seal, blue and white porcelain, Chinese painting, calligraphy, landscape painting and drama masquerading has created a series of gifted children with charm and brand tone . "Fairview Fashion" and so are the interpretation of the genius. In 2008, after years of innovations and market tests, the "Chinese School" and "Huaxia Celebrity" series were equally brilliant. The use of Chinese elements is more adept. In terms of fabrics, patterns, techniques and colors, Into the essence of popular elements. In addition to plum elements, but also in the evolution of the Chinese characters form a bold breakthrough, integration of Western art practices, to make it more international and fashion. In the increasingly homogenized product mix of China's apparel industry, it first jumped out and bravely practiced the ideal of "Chinese originality." This is a leap forward to the genius. Admittedly, Chinese products have created a wave of "Made in China" sweeping the world with the advantages of low cost and low price. With the rise of China's economy, Chinese national culture is increasingly accepted and accepted by the world. The Chinese element is being used in various forms and is being interpreted internationally. The same is true of clothing. In the wits view, Chinese clothing with 20 years to catch up with Europe and the United States one hundred years of fashion based on the belief that in the future Chinese clothing, Chinese culture will be better applied to the clothing. Worst win the world is based on China's broad and profound national culture as the foundation and inherit and carry forward, the national element into the modern men, with the development of international brand thinking Chinese characteristics, combined with the concept of fashion in different parts of the world, based on the original culture of the nation Create "the first brand of Chinese culture."