April 12 marked a significant day for Youyou Couple Apparel as the brand unveiled its new autumn collection at the Rhine Hotel. The event attracted hundreds of merchants from across the country, who came to experience the latest designs and explore potential business opportunities. This year’s fashion show, themed “Flying Beyond Limits,†featured dynamic runway performances by over ten male and female models, showcasing two collections: “Friends of Autumn†and “City Love.†The show also included the “Light Dance†series, which highlighted the brand’s elegant and artistic style.
On the runway, realistic life scenarios were recreated, allowing models to deliver natural and heartfelt performances that captured the essence of love and companionship. Whether it was the romantic connection between couples or the warm, simple affection shared between loved ones, the outfits beautifully conveyed the brand's core message of “The Transmission of Love.†This emotional storytelling left a lasting impression on the attendees, reinforcing the brand’s appeal in the couple apparel market.
During the order meeting, You Ting, Chairman of Youyou, shared the brand’s vision for the future. Over the past three years, the company has made great strides, expanding from 600 stores to over 3,000 across China. The goal is to enter all first- and second-tier cities in southern China and become the leading couple apparel brand in the country.
According to a spokesperson, this season has been very successful. Merchants have responded positively, with order volumes more than doubling compared to last year. Additionally, the brand has signed over 20 new franchisees, signaling strong growth and confidence in the market.
Youyou Couple is the flagship brand of Dongguan Friends Fashion Co., Ltd. It has earned recognition such as “Chinese Famous Brand†and “National Quality Certification.†Originally established as Guangzhou Youyou Quality Clothing Co., Ltd. in 1998, the company relocated its headquarters to Humen in late 2006, where it has since experienced rapid development. Despite challenges like the global financial crisis, the brand maintained an annual growth rate of 50%.
Currently, there are over 100 Youyou stores in the surrounding areas of Humen, making up one-sixth of the brand’s total market share. Compared to the same period last year, sales of winter clothing per store doubled in the previous year.
Address: Chong Feng Commercial Building, 1201-1202, Humen Town, Dongguan City
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