With the sluggish global economy, the growth of online advertising has slowed down, but this has given Internet advertising a chance to reshape the format. From various indications that the development of online advertising has now entered the stage of brand marketing, online advertising as a core source of revenue for the Internet, the development trend is still much concerned about the industry. In 2009, the Chinese market will become a prominent highlight in the global economy. At present, the cost of online advertising in Chinese enterprises accounts for only 5% or less of the total advertising budget, while the proportion of U.S. companies more than doubled. The importance that international companies place on the Chinese market and the expansion of domestic trade enterprises will encourage manufacturers in all industries to attach more importance to the promotion of marketing activities in 2009 to varying degrees. This will allow more room for development due to the domestic proportion of only 5% . In this process, the industry manufacturers inevitably because of the overall economic environment, and strengthen the control of costs, online advertising has become the preferred suppression costs of domestic enterprises, but also highlights the corporate brand of a promotional platform. In 2008, the overall market size of online advertising in China increased to RMB11.9 billion (excluding search engine keyword advertising), an increase of 54.9% over 2007. It is clear that the acceptance of online advertising by brand advertisers has been raised. Various types of video websites Some progress has also been made in marketing. In 2009, the online advertising market in China will be boosted by such favorable factors as faster growth of Internet users and further reduction in online advertising costs. Although the impact of financial crisis is expected, the scale of online advertising revenue in 2009 is expected to show a steady growth trend yuan, relative to the growth rate in 2008 is expected to be 29.8%. Analysys International recently released "China's Internet advertising market trend forecast 2008 ~ 2011" that in 2009 China's total Internet advertising will reach 27.5 billion yuan, up 37% over 2008, given a higher forecast. Zhou Xinning believes that the main reasons for the growth of Internet advertising in 2009 are as follows: Domestic enterprises have gradually accepted and valued the advertising of Internet advertisements. While Internet advertising reduces the costs for enterprises, it also plays an undeniable role in promoting products and brands to enterprises , Which is also due to the accelerated Internet penetration rate, the rapid expansion of Internet users for the network marketing market provides a solid user base. Relevant information shows that the penetration rate of Internet users in China is increasing year by year. The spending power of Internet users is an important factor in attracting advertisers. While the economic winter may be a blow to traditional media, it is an opportunity for new media. With a wide variety of online creative advertising has rapidly increased, online advertising and traditional media television advertising, its brand image and the basic is no different, but also will be the main direction of brand advertisers. According to estimates, every netizen in the day, nearly 90% of the time is accompanied by the computer fluttering ads spent, users watch more and more ads. The huge number of Internet users, that is, the Internet hidden treasure mine. Related industry insiders believe that online media is a supplement to traditional media, rather than replace the traditional media, although I agree with this point of view, but the ultimate network media market share will not be ignored.
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