Adidas SLVR's first fashion new store opens in New York

Adidas opened its first adidas SLVR store during New York Fashion Week and celebrated the opening with a cocktail party that invited more than 800 guests.

The new store is located in the Soho area, where 250 square meters of space fully reflects the value adidas SLVR brand values, interpreting simplicity, transparency and functionality. The design within the store contains a clear, modern and prudent aesthetic that creates a consistent shop image for the entire collection. The use of unique natural elements such as locally sourced wood contrasts with polished materials such as glass and steel. White is the dominant color throughout the store, and metallic silver adds more rhythm to light and flow.

The iconic elements in all SLVR stores include: Floors paved with planks leading to the main display wall and specially-made wooden chairs with a full range of seasonal patterns and colors.

Adidas SLVR is a pure fashion brand under adidas sports fashion, adidas sports fashion also has Y-3 series and adidas Originals clover classic series. This series is based on simple black and white basic models, with chestnut, orange and blue tones. Gunmetal bronze, as the iconic color of SLVR also appeared in some important styles. SLVR series products are simple, easy to obtain, and highly wearable enough to provide classic styles for anyone’s personalized wardrobe. "7-piece footwear" and "zero-waste T-shirt" are the key products in the product design and production process that simplify the complexity and enhance the creative approach. The entire series is made of sustainable, organic cotton, soy fiber fabrics, waterproof nylon, and coated natural canvas, which are comfortable and light materials that will surely become the perfect choice for Spring/Summer 2009.