According to the fashion media FashionNetwork, the 2019 spring and summer show of American fashion brand Tommy Hilfiger may be coming to Paris Fashion Week in February next year. The Paris Haute Couture and Fashion Federation, which will host the Paris Fashion Week, will arrange a meeting next week and decide whether to include this from the United States. New member.
It is said that Tommy Hilfiger will continue to adopt the "show and buy" model, and will release the brand and the American actress Zendaya's collaborative capsule series Tommy x Zendaya on the big show.
Tommy Hilfiger and the Paris Haute Couture and Fashion Federation have refused to respond to the rumors, but some sources said that the brand's participation in Paris Fashion Week is going well. In addition, it is said that inside the American brand, some people expressed concern about the recent "yellow vest" movement in Paris, fearing that the sport will continue until next spring and affect Paris Fashion Week.
Tommy Hilfiger's recent big shows are "global travel." In the fall of 2016, the brand held a show in New York, then went to Los Angeles, London and Milan. In September 2018, it also came to Shanghai to host the 2018 autumn and winter show.
In addition to traveling around the world, Tommy Hilfiger also liked to co-operate with celebrities in 2016 to launch the series "Tommy Icons" (Tommy Idol). From 2016 autumn and winter to 2018 spring and summer, several series of brands found model Gigi Hadid. In 2018, Shanghai Grand Show invited F1 champion racer Lewis Hamilton to launch Tommy X Lewis. In the spring and summer of 2019, he cooperated with American actress Zendaya. These celebrities The joint cooperation has attracted many millennials to the brand.