LABELHOOD 2019 autumn and winter designer lineup is announced!
LABELHOOD 2019 full lineup of autumn and winter is officially announced! This season, LABELHOOD is born of “new†and will once again present a different avant-garde fashion festival.
WHEN
LABELHOOD is a platform for Shanghai Fashion Week to be positioned and displayed on the pioneering fashion art. From March 28th to March 31st, four days from morning to night, there are highlights and surprises every day.
WHERE
Each season, LABELHOOD is committed to discovering the latest and most interesting wonderland in Shanghai. I once took everyone to the Shanghai Museum of Contemporary Art, the British warehouse Yanqingli, built in 1929, and the Lafayette Art Design Center... This time, I will take everyone to the Tank Shanghai-Shanghai Tank Art Center.
They used to be the aviation storage tanks of China's first airport:
After the transformation, it has become an art center that integrates various exhibition spaces, park green spaces, squares, bookstores and restaurants.
The tank center has become one of the most popular punching spots in Shanghai.
LABELHOOD is also proud to be the first avant-garde art festival to connect tanks and fashion, making it a newcomer in four days, making it a gathering place for fashion lovers.
WHAT
This year, the theme of LABELHOOD is: THINK TANK | born for "new"
TANK, symbolizing the venue TANK Shanghai; THINK TANK, also represents the most important fashion “think tank†for the new strength of China for LABELHOOD.
As China's first avant-garde fashion art festival for the public, LABELHOOD has always regarded “new†as the most important point. Over the years, we have been working hard to make more cutting-edge designers and more new ways to arouse public attention to China's pioneering fashion design.
In the process of growing up, I have received too much support and help. The collective efforts of LABELHOOD have grown. This time, in the latest season of LABELHOOD, you will also get a deeper understanding of the "THINK TANK" behind it.
As the creative director of LABELHOOD this season, Mr. Liang Jiajun and L&L studio contributed to the visual theme inspired by the cartoon Akira.
Akira is a sci-fi animated masterpiece 30 years ago. It's very coincidental, and this year has a lot in common with LABELHOOD.
This cartoon is an imaginary look of Tokyo in 30 years. Thirty years later, it is now 2019.
In the cartoon, the protagonist's motorcycle, jacket, and a red letter on the floor in the animation are very memorable. Red is also the main color of LABELHOOD. The mysterious power represented by Akira explores the interaction between humans' absorption and counter-attack, and the same can be seen in today's Chinese fashion.
And the similarities between LABELHOOD and Akira are more than that. The place where it happened was the oil tank, the power of the young people, the explosion and the explosion of creativity... Liang Jiajun said: "In my opinion, the arrival of this creative idea is so logical. It is God."
WHO
Compared to the past, this season's LABELHOOD schedule is also full of new ideas:
Five of the 19 designer brands selected by the professional review committee were debuted.
*The jury members are Sara Maino, deputy editor-in-chief of Vogue, Italy, Ms. Joanna Gunn, chief brand officer of Lane Crawford, Mr. Liang Jiajun, editor of "Weekly Pictorial" and "Numéro Metropolis", and Lucia Liu, founder of The Ballroom, famous stylist. Mr. Feng Chuxuan, founder and CEO of Yan Huasheng, and Ms. Lu Xiaolei, Deputy Secretary General of Shanghai Fashion Week Organizing Committee.
The opening show is presented by a model lineup consisting of all bloggers.
After the daily catwalk, there are also special events hosted by LABELHOOD.
From March 28th to March 31st, they will meet with you at the Shanghai Tank Art Center.
*March 28 brand introduction
01
#DESIGN4U-China Bloggers
As the opening of LABELHOOD this season, it is also a special opening performance before. Invited more than 20 Chinese fashion bloggers , combined with China's best design power, conceptually presented this season's designer works.
In recent years, fashion bloggers have become a topic that the Chinese fashion industry cannot ignore. Their wear, their "capacity", and what they produce online have undoubtedly affected a generation of young consumers. This season, they are invited to join the forefront of Chinese original design, through which they will present this interpretation in more creative ways.
02
Designer Huang Shasha
Designer Huang Shasha's undergraduate and postgraduate work has been selected twice in the 2014 and 2017 Italian Vogue Vogue Talents (a platform dedicated to exploring new creative talent).
In October 2017, Huang Shasha participated in the LABELHOOD Art Festival for the first time. Originally obsessed with fabric touch and clothing details, she only wanted to be a knitting studio. In the exhibition of LABELHOOD, after the encouragement of the industry and the audience, she chose to show her personal brand swaying the first series in the next season.
03
Designer Susan Fang
“This LABELHOOD series is called air-painting, such as the untouchable picture and the past, the illusion of reality and the blur of reality, which will show the 'air-painting' generated by the passage of time on the set.â€
“The first season of our brand started at LABELHOOD present, and every LH presentation is one of my artistic expressions that express the attitude of the whole. The music, makeup, set, and the whole styling of the model are all hand-finished by the team. And design, each part is full of heart to represent the world view of SUSAN FANG."
—SUSAN FANG
Designer SUSAN FANG worked at Céline and Stella McCartney. She pioneered the “air weave†method, which allowed the fabric to flow between the 2D and 3D fields, thus giving birth to the famous “Beaded Bag†series, which she first made in 2018. The LABELHOOD release series, and LABELHOOD is also the first buyer to purchase the series.
SUSAN FANG continued to explore this technology in the 2019 Fall/Winter collection to develop more productions and became one of the two Chinese designers who were selected for the LVMH PRIZE (LVMH Young Designer Award) in 2019. What she hopes is not to use fashion as an aesthetic guide, to transcend the design field, and to express artistic fantasy freely.
04
Designer Yang Yang
In 2016, THE LAWN released the first collection of the brand at LABELHOOD in April of the same year.
THE LAWN is not a noisy brand, it is quiet and low-key. I worked at Uniqlo's Tokyo headquarters for nearly two years. Designer Yang Yang cares more about the rationality of the design. She wants to make clothes that give people a comfortable body, and advocates functionality and comfort, instead of stacking popular elements. Stick the trend concept.
05
Designer Victor X Wang
For designer Victor X Wang, the road of fashion design not only means love, but also struggle and effort. After graduating from Imperial College London, he went to the Royal Academy of Art in Antwerp for further study. This year he graduated from a school with a 70% elimination rate and became an alumnus with Antwerp Six Gentlemen such as Dries Van Noten.
In the summer of 2018, he founded VIIIII, a designer brand that stands for fearless self-confidence and constant self-satisfaction, advocating diversity and inclusiveness, and encouraging the exploration of beauty in conflict and opposition.
*March 29 brand introduction
06
Designer Wilson Choi* first released
“This time we are very happy to bring the REDEMPTIVE 2019 Fall/Winter collection to Shanghai LABELHOOD. The latest AW19 series was inspired by the British photographer Martin Usborne's documentary work “I've Lived in East London for 86 1â„2 Years†to explore the corners of society. Helplessness and Silence – the problem of living alone. Through the design of ''decomposition'' and 'reorganization', the broken emotions are re-spliced ​​together to convey a feeling of inner thought and exploration, and an observation of life."
——Wilson Choi,REDEMPTIVE
In 2018, Hong Kong's Wilson Choi founded the personal men's brand, redemptive, a brand that aims to provide high-end street style.
This year is REREDMPTIVE's first participation in the labelhood. Cai Hongcheng will show this rebellious youth generation on the show with this costume inspired by contemporary events.
07
Designer Yang Guidong
It is no exaggeration to say that designer Yang Guidong and his brand SAMUEL GUÌ YANG are reshaping the beauty of the East, a kind of oriental aesthetics with advanced, transparent and prudent.
His first release was held at LABELHOOD, and the new series each year was held at LABELHOOD. With this high-end oriental beauty, SAMUEL GUÌ YANG has been on the cover of various magazines such as wallpaper and T MAGAZINE, and is dressed in including Du Fu, Liu Wen, Hui Yinghong and Yu Feihong.
08
As the first newcomer of the "Beads Day", the release of LABELHOOD every season; from the first series selected by Tokyo Isetan Department Store, to the 165-year cooperation project with Lane Crawford, and then to 2018 The brand Tmall flagship store opened, YIRANTIAN can be said to grow solidly and steadily, and is recognized by the market as the star of tomorrow.
This time, designer Guo Yiran will be at the LABELHOOD site as the new winner of the "1436 Little Cashmere Scholarship". She will bring the cashmere series that went to Erdos and completed with the support of 1436. I look forward to your expectations.
09
Designer Mai Yuting* first released
This is the first time ANAÃS JOURDEN has participated in the LABELHOOD release. The clothing brand ANAÃS JOURDEN, which was founded in 2012 by designer Anaïs Mak, was recognized by the market and was not only selected in the LVMH PRIZE semi-final set up by LVMH Group in 2015, but also by such as Lane Crawford and Colette. Barneys New York and other high-end department stores and boutique buyers were selected.
Not only that, but celebrities such as Gigi Hadid, Jolin Tsai, Shu Qi and others have worn the brand's clothing to go out to the streets or attend concerts and other activities.
10
Designer Alve Lagercrantz (left) Mao Usami (right)
LABELHOOD The first place in the field is non-SIRLOIN. They used the VR background of the green screen to arrange the scene, and then OFF-WHITE and balenciaga used similar ideas.
Last year they chose to walk the show in the dark with a flashlight to illuminate the model. This year's white project was inspired by the show.
From the scene of the golden David statue to the green screen stage, SIRLOIN's live creativity is unmatched.
*March 30 brand introduction
11
Designer Ying Ying Yingpei
YINGPEI STUDIO, founded by designer Ying Ying, uses clothing as a carrier to create a contemporary and feminine image that is both elegant and agile, modern and pioneering. At the scene of LABELHOOD, this image is clear and concrete.
Including the famous actress Ella Chen Jiahua, the rocket girl Li Ziting, the Japanese model Saito Bird, etc. have all wore YINGPEI STUDIO clothing to participate in various activities.
12
Designer Chen Mei
It may be a must-have brand for fairy women. Last year, with only a fairy skirt, MÄRCHEN dominated the market of Xianqi clothing, and since then it has driven a dress of “Xianfeng Girlâ€. This fire skirt on every platform makes everyone look forward to the design of MÄRCHEN. Better than one day.
Now MÄRCHEN has become a hot-selling brand of social media. She has been trying to speak directly with design. The interesting consciousness of this girl's body will become a big breakthrough this season.
13
Designer Yajun Lin* first released
“This is a great honor to be the first domestic release in LABELHOOD. We have released 4 fashion weeks in New York, but we have never released any events in the country. “The theme of YAJUN STUDIO 2019 is the physical philosophy, mainly The entire collection is designed around three points of time, container, and comfort. The cool girl we are targeting is a neutral girl who likes to steal boyfriend clothes. The highlight of this season is mainly the outline. There are a few different ways to wear a few quilts. â€
—YAJUN STUDIO
In her school days, her clothing was recognized by well-known retailers including the Saks Fifth Avenue boutique department store in New York. In 2016 she won the Kering X Vogue competition, and her silhouetted down jacket was also worn by Rihanna at the 2016 VMA concert.
14
Designer Yin Jingwei
Since the brand was founded in 2017, each release of OUDE WAAG was completed at LABELHOOD. LABELHOOD was also the first platform to report the graduation series of designer Yin Jingwei, which caused great sensation in social media.
From April 2018, the first appearance of LABELHOOD began. With the company of Leihu, the brand is getting better in the art-to-market transformation. The context of beauty and women that he presents is extremely original. In the known market to seek to follow, while the industry expects more and more value, OUDE WAAG has also established a large wave of loyal consumers.
15
Designer Wang Tianmo
MUSEUM OF FRIENDSHIP / Friendship Museum is the main brand of designer Wang Tianmo founded in London in 2014.
After two seasons, Wang Tianmo re-started her most cherished main line. She will bring the sorrow and beauty of the girl's love to the people with the brand that records the girl's growth moment.
*March 31 brand introduction
16
Designer Jiang Yuxi (left) Lei Liushu (right)
From the first appearance of LABELHOOD in October 2016, SHUSHU/TONG can be said to be one of the Chinese media and one of the girls' favorite designer brands. They create a strange, alternative and aura with elements such as bows and hem. The image of the girl also established a clear style for the brand.
17
Designer Caroline Hu* first released
“This time I showed my A/W 19 series at LABELHOOD, and I also added two or three sets of previous look. Because it is the first domestic release, I hope to show more sets of my design to everyone. In the form of presentation, I want to create a private and lazy space for a boudoir girl to create a romantic atmosphere."
—— Caroline Hu
Designer Hu Yingqi won the two major awards in this year's fashion circle with the eponymous brand caroline hu, becoming the double finalist of the LVMH Prize and the BoF China Prize. This season, her first appearance of LABELHOOD was also obtained by Lane Crawford. Full support, can be said to be the "children of the day" in the fashion circle.
Her work is very heavy, to the girl's sense to the extreme, with clothing to create a beautiful dream for everyone. Fashion blogger Susie Bubble also sent her an Instagram to introduce Hu Yingqi and her brand in February.
18
Designer Shan Xiaoming* first released
“The first season of the brand is based on the theme of “SKINâ€, exploring different “skin†states and thinking about people's self-attributes. The boundary between wear and people is actually very vague, and clothing as the second skin of people plays more. The role of the entire Presentation around "Body Accessories & Styling Art" explores the relationship between skin and self, creating a unique styling form, and the changes in graphics and colors in the series are also like new definitions of people in their own ego."
——Sing Xiaoming, M Super Avenir
In 2017, designer Shan Xiaoming graduated from Central Saint Martin and won the Creative Award of the Central Saint Martins 2017 Press Show.
He is good at creating spiritual philosophy with geometric patterns, and the concept is unique and unforgettable. The main theme of this series is the body accessory, which introduces items such as tights. As the concept name shows, Shan Xiaoming's vision for the series is that he can design clothes that can be worn like other accessories.
19
Designer Ming Ma
During his master's degree at Central Saint Martin, designer Ming Ma received a Lane Crawford scholarship. After the release of the first series last year, it was greatly appreciated by the Italian and American vogue editors.
After the release of LABELHOOD, Ming Ma entered the store of labelhood and Lane Crawford. After the first series of clothing was put on the shelves, it became the sales leader of new designers. The clothing he created has a bright and mature mature female style, but at the same time with the girl's playful feeling, this image of femininity and girlish style fills the gap in the Chinese market.
20
Designer Chen Anqi
“In fact, LABELHOOD may be the first place to know our brand and the earliest breed of our brand. We have a lot of things to do with LABELHOOD, to happen, and to grow. So I think LABELHOOD has a relationship with us. Like a teacher, like a friend, like a partner who grows together.
——Angel Chen
ANGEL CHEN, almost everyone's impression, can represent a brand of enthusiasm, courage and full of appeal. As a designer working closely with LABELHOOD, Chen Anqi and our story have been born from the "Dongliang Day" to today's international fashion industry affirmation, the official schedule of Milan Fashion Week, the Woolmark Prize innocent king, can be said We accompanied and witnessed each other's growth.
Starting from the 2018 Spring/Summer collection, LABELHOOD is ending in the scene and carnival of ANGEL CHEN, this year will be her fourth LABELHOOD finale release.
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