Street culture to the ultimate business ECstore+Vans too skr!
However, the big brands have pain points. Vans wants to strike the broader mass market, and the official channel of the brand must be more stable.
The influence of e-commerce in China has made international brands unable to evade, and Vans, which keeps pace with consumers' choices, has also noticed this. In order to better adapt to the e-commerce market and serve customers, Vans chose the business school. The head of the Ecstore of the business immediately responded to the cooperation of Vans and took the lead in formulating a plan to pave the way for its transformation of e-commerce.
NO.1, build an official brand mall, pass Vans street culture
Ecstore distributes hundreds of skus of Vans's multiple categories in the official mall, and realizes unified management of all channels. Tmall, Jingdong, and official websites can all be ordered. Greatly improve the overall operating efficiency, in the true sense of the Vans to provide more convenient and convenient services.
In addition, unlike the social fan economy of small programs, Vans uses the official website of the company to communicate directly with users, which can better maintain user stickiness. Although Vans has never had a brand spokesperson, it relies on constant cross-border cooperation with designers or artists and cooperation between different brands to maintain close contact with young people. This makes Vans more sensitive and flexible in meeting consumer needs.
No.2, Land of House of Vans, presenting history and classics
Vans uses House of Vans as a global creative self-expression platform. The history and classics of the Vans brand are presented in multiple cities around the world. It brings a wealth of art interactive projects, music performances and skateboarding culture experiences provided by creative people around the world, providing a platform for young people to communicate and create.
NO.3, create Vans shoes custom, call anytime, anywhere
Provide functional customization and expand to help VANS achieve the creation of fine explosions. To create exclusive custom-made shoes for fans, it also meets the needs of pure powder. It can be shipped within two weeks and is extremely efficient.
NO.4, the tip of the goods to sell Vault by vans, to create the strongest label
Through product deepening and brand investment, Vans creates products that make consumers feel and scream. This is not the same as the explosion, but the classic. In Vans' view, high-quality products and a complete product line can help companies achieve better drainage. It can also be seen from the previous data that Vans is in short supply due to the popularity of classic sales, and the replenishment time is uncertain. It is often impossible to place orders due to lack of goods. Behind the shortage is the brand awareness of Vans' exponential growth.
Vans uses a commercial Ecstore standard platform plus a custom model to implement multiple application scenarios. During the project's launch, the company has completed a number of activities with a flow rate exceeding 800W+, and the current monthly sales exceed 100W+.
The performance of the commercial ECstore can meet different needs according to different industries, which is also an important reason for users to choose it.
ECstore is a mid-to-high-end e-commerce sales platform that fully satisfies the online sales and business growth of the enterprise in the mobile Internet era. It follows the customer rhythm and conforms to the changing trend of consumers. It is the most unique e-commerce company. Good choice.
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