2016 marks the first year of the "13th Five-Year Plan", firmly establishing and implementing the development concept of innovation, coordination, greenness, openness and sharing, and has become the goal of all walks of life. May 9, Jinjiang City Party School Hall held in 2016 in Jinjiang City, "Jiang Xinzhi create a breakthrough in innovation" business innovation conference, there emerged such a group of companies in the forefront of the industry. Among them, Lilang as one of the leading men's brand, won the "tax over one hundred million yuan business," the title. At the meeting, Quanzhou Mayor Kang Tao talked about the "confidence, initial mind, ingenuity, caring," the four hearts, hope that enterprises can be confident and courageous about the future, stick to the initial heart, keen on innovation, to be the best "Made in China." For many years, Lilang people, who insisted on innovation and sharing, did the same. Wang Liren, president of Lilang, insisted that innovation should first of all have a solid foundation, what is needed is the foundation, and needs the craftsman spirit. Consolidate the foundation, Lee Lang choose based on the local community, focusing on the cause of clothing, play "quality legislation" "Jinjiang experience." The face of the downturn in the past few years, the industry environment and the extensive mode of development, Liren resolutely adopted the "do not mention the price increase" business strategy, with excellent designers at home and abroad to form a first-class team invited the exchange of international masters industry, play craftsman , Intensive products on the product, expand the original proportion of products, improve product competitiveness. This is not only a cost-effective feedback to consumers, but also brought good results Lilang. In 2015, Lilang's original product proportion reached 60%. The Company's total revenue for the full year increased by 10.53% from the previous year to RMB2,689 million while its net profit increased by 12.7% to RMB625 million, representing solid performance among similar domestic brands. Has great potential for development. Determined to innovate, Lilang choose to 广纳 personnel, invest the future, to contribute to the community, did not forget the beginning. Faced with the competitive pressure of outstanding domestic and foreign counterparts, Lee Lang determined to break the homogenization of similar products in China, the slow mode of updating slow: invite international big-name designers joined to inject new soul into the product; spent a few years, and domestic and foreign designers Exchange and break in, dig deep the local culture spirit and brand connotation, patience, to create personalized, differentiated, international products, enhance brand competitiveness. Wang Liangxing hopes to bring more refreshing works by the collision of the ideas of domestic and foreign talents. While reserving resources for brand development, Wang Liangxing also contributes to the development of the domestic industry. Breaking the boundaries, surpassing and leading are the inner souls of the Lilian people. Under the guidance of artisan spirit and innovation, the Lilang people who work hard, daredevil, and make concerted efforts will create more remarkable achievements.
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