The global economy continued to slow down. Last year, the physical retail sales closed at a faster pace. The retail apparel industry was even more miserable. The brands that used to be smash hit all died down, their performance worsened and their turnover plummeted. In the global economic environment, China has an irreplaceable huge consumer market. With the gradual upgrading of its domestic infrastructure, the quality of life, expectations and tastes have rapidly risen. However, traditional retailers, brand manufacturers and manufacturers have failed to detect changes in consumer trends in time. Product value, marketability, cost-effective, consumer experience, etc., no point for consumers to scream. The author believes that from the consumer demand, the "high quality, low price, rich, fashionable," these four focus on products, make cost-effective and in line with the experience of young people experience the scene, first look at last year's retail brand Off shop data. Say physical retail game, why HS opened 2000 stores plan? It can be seen that in addition to the traders who are concerned about the electricity supplier, low cost performance, brand aging, loss of perceived sensitivity to young consumers, and the mode of operation of the brand are also the main reasons that the traditional entity retailing brands have stalled. Smith Barney, the pure, seven wolves as the representative of the traditional retail mode of operation, due to the existence of agents and distributors from the business (brand) to consumers, the last face of consumers is the product price can not be cut, experience uneven. This is also the "destiny" that most traditional brands can not change. Spoiler appear? Last year, physical retailers devastated the case, HS has been extremely fast in the short-term last year, adding more than 200 stores in the domestic retail industry caused no small shock, is predicted to subvert the traditional real retail an amazing dark horse! Say physical retail game, why HS opened 2000 stores plan? Recently if you often shopping, you will suddenly find more HS stores up: More than 200 last year, it is learned that this year will invest 600 million; opened a new 300, opened in 2017 600, plans to 2018 investment 2 billion new 1000, ... completed 2000 stores plan. In general, HS is doing something that looks very viable. If you look at their business model, it has a tight working cycle. Mode of operation is probably in the global trend of fashion design, immediately identified to put into production of clothing, jewelry, quickly handed over to the factory production, in a very short period of time will be able to shelves, the price is very affordable. In contrast, the traditional brand may take longer to be a small part of the very "tonality" design and production, eventually put into retail stores. The latter mode of operation is not attractive, and now after 80, 90 consumers are very fond of buying and buying, they hope to be able to wear the most tidal style as soon as possible. For 6 months for an expensive dress? Too long. Say physical retail game, why HS opened 2000 stores plan? For another reason, HS is controlling production. In general, retailers 'single-product production is very large, but their mode of operation is not done on a single consignment, but each batch produces a small fraction and based on this, consumers' reactions are judged . On the one hand, this creates the illusion of a "limited edition," which may make consumers buy on nodes and buy more frequently. This method retailers are especially useful when introducing new styles every two weeks. In addition, they are also controlling costs and slowing the risk of over-production for any kind of style. Based on the SPI mode, the company adopts the "buy-out" system to shorten the billing period so that the suppliers do not have to worry about the sale of goods. The control over the price of raw materials and the quality of the products is strengthened. This not only realizes the saving of logistics costs, Effective control of the loss rate of goods. Entity Retail Return and Reengineering "Customer Origin" should go a step further to meet the needs of customers and be extended with experiential consumption to attract and retain consumers. Obviously, as culture, innovation, experience and feelings are just as important as price, the creation of such a consumer environment inherently involves the creation of customer needs. Call HS Tel: HS call Tel:
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