Useless Wu Yong clothing brand tenth anniversary together hold up one day

The useless Wu Yong clothing brand's tenth anniversary is a memorable moment for any clothing brand. What's more, the extremely low-key “uselessness” has shrouded even the most halo, but it has attracted attention.

On April 24th, on the afternoon of the useless birthday of the 10th birthday, useless family members and friends from all over the country came to Chongqing to gather in the useless living space of Beijing. The tenth anniversary was celebrated and the newly launched “Conquer the sky”. The traditional hand-made oil paper umbrella exhibition was unveiled.

A commemorative celebration full of cultural temperature

In the afternoon of the same day, there were many celebration guests in front of the useless living space, and many came from other places. As far as he can see, many people wear clothing that is useless, and even some people have some attributes of useless brands in their attitude. Those who identify with and pursue this brand are what Marco calls "useless family members."

The useless tenth anniversary celebration is divided into two sessions. The first half is the “Useless/Tenth Anniversary Celebration”. A series of short films that reflect the useless growth process lead everyone back to the “Land” Special Exhibition in Paris in 2007 that was useless. The “Luxury Poverty Alleviation” exhibition returned to the useless field trip team's difficult journey and returned to the daily operation of the Zhuhai Useless Studio... From the highest-end and most fashionable trend stage to the most primitive and hardest homeland in the country, it is useless. The road to the year has gone so ups and downs but natural. After the short video, several enthusiastic supporters of useless family members, including Phoenix TV host Li Hui, shared their stories of useless connection. A useless family member also gave away his old spinning line for useless birthday gifts.

In the second half of the event, "Useless Joan Young Zhuoma Fan Yin sings". It was useless to invite Nehemiah Zhuo Ma, a Nepalese woman, to the scene, bringing a pure and undifferentiated, soul-sounding sound of the sacred chant. Qiong Ying said that goodness is a solution to all problems in the world. She and Mark have common topics about nature, society, and public welfare, and interact with the initiation and promotion of social welfare projects.

A strong and unpretentious cultural action promoter

In the celebration, of course, the one most inexperienced of course was the useless founder Marko shared on the scene of the creation of a useless decade, and her relationship with Taiwan’s Han Sheng’s founder Huang Yongsong’s “artisanal spirit” and “traditional Chinese culture on today’s society. Conversation on topics such as meaning and value.

This is a talk about ancestors, culture, life, daily life, values ​​and lifestyle.

In her 20 years of design career so far, Mark created the first truly exceptional designer brand “exception” in the Chinese garment market in the previous decade, and created China’s first original in ten years in Zhuhai. The eco-brand “useless” focuses on craftsmanship and focuses on the renaissance of traditional culture. What motivated Mark to withdraw from a steady commercial success and insisted on creating it? Mark said that it stems from the dissatisfaction with the phrase that "China can only export industrial products, not values," and it stems from the confidence that "Chinese culture is the key to solving world problems."

In fact, this is also a major pursuit of the designer's public welfare, responsibility and "ambition." Isn't it? Marco's appearance can be admired as "a man is as light as a chrysanthemum", but her heart is as firm as a rock, and she has an incomparable firmness to what she considers "only one thing in a lifetime".

In front of us, Marco is still wearing her costume, but it is significantly more talkative than when the useless living space in Beijing was unveiled two years ago. Her warm and friendly interaction with the useless family is also more cheerful and generous. She realized that this decade has changed the meaninglessness of “useless” in Chinese – from derogatory to ignorant.

In 2007, Mark made a static exhibition "Land" in Paris. He was thick and heavy. He invited street performers to stand on a high stage to make a statue-like display. This conceptual display caused a sensation; in 2008, "the impoverished luxury "The show was held in the small Palace Square in Paris on the occasion of the high-fashion week. The local yoga and Tai Chi practitioners participated in the show with Chinese weavers and singers, bringing the fashion world a glimpse of the East. However, at the peak of fashion, Marco returned to his native land, even deep in the remote areas such as Daliangshan, and started fieldwork on waist weaving, hand-knitted wool felt, hand-woven kerchief, hand-printing, and so on.

From Huadu Paris to Daliangshan, the road of investigation, from the industrialized production mechanism to the deep exploration of the potential of the national culture, a moment, all kinds of criticism, do not understand the sound of repeated, but Mark is not moved. It is gratifying that, in the past three to four years, the useless brand's exposure rate has increased, and social celebrities such as Bai Yansong and Chen Daoming have said in a loud voice that they “do something useless”. Gradually, uselessness has become a manifestation of spiritual values ​​and has become a synonym for fame and fame.

“At that time, we did a field survey of handicrafts. Respondents said that what they were doing was useless. The sighs and sorrows of artisans stunned my soul. If we lost our connection with our ancestors, we would not become amnesia. People? Five thousand years of splendid culture, how much remains today? Think of such valuable things will disappear, future generations will be invisible, I am almost in an angry mood, insist on brand name 'useless'. In this case, I want to prove that they are not "useless," and that they are probably the most precious thing in our lives. The continuation of craftsmanship is always more important than speed," said Mark.

The field trips were conducted continuously because Mark saw that living in the countryside, carrying cultural and emotional items, was not the same as rapid mass production. Handicrafts are mostly accompanied by people. The farming community often has the help of the villagers. The next time the next round of feedback will make everyone's relationship more intimate. The modern society is designed for individuals, and even developed into fully virtual transmission and interaction. Why did Mark go through the hardships to do a handicraft investigation? Because of the arts and crafts, it is the process of visiting traditional culture and values. Behind the craftsmanship is a way of life. It is a way of looking at the relationship between man and man and man and nature. So many kinds of arts and crafts, no local materials, love things and things, taken from nature, return to nature. Hand-made items represent the values ​​of the ancestors and the principles of survival.

There have been sarcastic ironies that we can't export values. We can only make televisions but we can't make content on television. However, Mark believes that Chinese culture is the key to solving world problems. She has set up a business. For her, sales are not the most important. For centuries, businesses have 21,000 businesses in Japan, and there are thousands of countries in the United States where history is not long. And what about us? Therefore, it is useless to aspire to be a social enterprise. It is not for the sake of profit. It is to lay down its self and be a company for all beings. It builds homes for useless families with love and emotion, care and warmth. It is useless to encourage everyone to return to a simple life and return to their hearts.

Marco said graciously: “I came to Guangzhou in 1992 and later I became a partner and established a brand. I was fortunate enough to get everyone’s approval and celebrated my tenth anniversary here. I want to use my life to treat a cloth and use it as a way to leave Chinese painting. In the past decade, I discovered that the beauty embodied in Chinese-style clothing and traditional handicrafts is more fascinating to me, because Chinese-style clothes are even more relaxing and complete. Not being aware of the existence of clothing, it is more in line with our daily life. I think that when you feel that you should be doing your own, it is useless when it is useless and useful.”

A daily life that you can choose

What is an ideal life? Marco said: "In the modern world, luxury is no longer a luxury, but only poverty is the most extravagant." She gave her understanding of "poor poverty": the minimum possession of material; the most fulfilled and free spiritual life Not attached to worldly desires, such as rights, reputation, interests, etc.; originate from their own active choices, not from being passive or unable to change the status quo.

Beijing's useless living space covers an area of ​​1200 square meters and consists of "Homeland" and "Exhibition Hall." “Homeland” provides all-natural, zero-pollution and hand-made products for clothing, home textiles, households and households of all types for households who believe in returning to their lives. The "exhibition hall" is of a pure public interest nature. It has been used for several times to introduce various exhibitions related to traditional arts and crafts, such as earthenware pottery, basket baskets, and New Year pictures, which have aroused widespread concern. The useless team has been walking in the remote mountain villages of China for a long time. Through a great deal of field research and desk work, the strength and beauty of these almost disappeared folk crafts are presented to the urbanites, from the exhibits to useless schools to research texts and video documentaries. In order to explore the possibilities for the protection and transmission of the folk arts in the form of cooperation with relevant craftsmen. The useless crafts museum is also under construction.

The exhibitions that he had collected in his country walk for many years were displayed because of Marco's belief that "in the course of a foreign land, I seem to gradually touch the truth and essence of the world." On the day of the celebration, a traditional hand-made oil paper umbrella exhibition curated by Mark personally opened in the “hall”. This useless effort did its best to collect more than 150 traditional hand-made paper umbrellas from all over the country, including those in China and Asia, such as Guangdong, Guangxi, Fujian, Hunan, Yunnan, Sichuan, Zhejiang, Jiangxi, Taiwan, Japan and Thailand. Traditional hand made paper umbrellas, of which the oldest can be traced back to the Qing Dynasty. In preparation for the exhibition, the hands-free craft research team made field visits to record the production process of oil-paper umbrellas and interviews with craftsmen. They learned that from selecting materials, preparing materials, making umbrella frames, picking up umbrellas, painting umbrellas, and oiling them to the final knot, As a result, a paper umbrella can only be completed after more than one hundred elaborate procedures.

The use of this choice of paper umbrella theme also contains special intentions and prayers: Traditional characters "? 恪 晌 晌 晌 晌 恕 恕 恕 恕 恕 恕 恕 恕 恕 弊 弊 弊 弊 弊 弊 弊 弊 弊 弊 弊 弊 弊 ( ( ( (14) 馕抻 Mi 凇 凇 凇 7.缬 Hui? Small (6) 暌恍摹 ∥ ∥ ∥ ∥ ∥ ∥ ∥ ∥ ∥ ∥ ∥ ∥ ∥ ∥ ∥ ∥ ∥ ∥ ∥ ∥ ∥ ∥ 倌昀 倌昀 倌昀 倌昀 倌昀 倌昀 倌昀 倌昀 倌昀 倌昀 删 Song 奘 寺 寺 寺 适 适 适 适 适 适 适 估 估 估 估 估 估 估 估 估 估 估 估 估 估 估 估 估 估 估 嗳肆 嗳肆 嗳肆 嗳肆 嗳肆 嗳肆? Enzymes? Silk blowing angle horns said that the room 郏 吹 吹 忧 忧 忧 忧 那 那 那 那 那 那 那 那 那 那 那 那 那 那 那 那 缴 缴?抻 鸬 鸬 鸬 鸬 鸬 鸬 鸬 鸬 鸬 獍 獍 獍 獍 獍 獍 獍 獍 獍 獍 觥 觥 觥 觥 觥 觥 觥 觥 觥 觥 觥 觥 觥 觥 觥 觥 觥 觥 觥 觥 觥 fierce dad vent?澄 幕 ? ? 毓楹 毓楹 毓楹 毓楹 毓楹 毓楹 毓楹 娓