Han Du clothing store sold out more than 95% in spring and summer

On July 23, Han Dongyi’s Zhao Yingguang stated on Weibo that the sales rate of Handu’s clothes in spring 2013 was above 95%, and the sales rate of summer clothes was also estimated to be above 95%.

Zhao Yingguang said that Handu clothing house can not only guarantee the sale rate of commodities, but also guarantee the realization of the target gross profit margin. It is reported that the inventory problem is one of the problems that the garment industry is unable to solve. The commodity monitoring system of Handu's clothing house has promoted the solution of this problem.

“After five years of time, Handu clothing house has created a 'single product full-scale operation system', and cooperated with an efficient 'flexible rapid response supply chain system' to better solve the risk of product backlog.” Zhao Yingguang pointed out The reporter introduced.

Han Duyisshe said that the single product full operation system refers to the product group system, and each group is responsible for its own products. The estimated sales volume and reserve volume are decided by each group. The product business department also plans for products every quarter. In addition, the product team will follow a small number of times when placing orders, and determine the risk inventory based on its own experience. At the same time, the flow resources of Handu clothing are also the core of product sales.

In addition, there are a lot of cooperative processing companies in Handu's clothing houses. Many or all of the company's production lines have individually processed garments for Handu clothing houses to ensure the rapid response capability of Handu's clothing supply chain. The small number of orders under the order to ensure that there is no inventory risk Handu clothing. Handu also said that some factories in the south hope to put the entire production line in Jinan.

According to industry insiders, Amoy brand differs from traditional brands in that due to the developed network information, product monitoring and analysis of the market can better grasp the entire sales cycle of the product and reduce the risk of product backlog. The traditional brands have many dealerships, information communication is limited, and the situation of inventory overstocking is prone to be, and low inventory is one of the core competitiveness of the Amoy brand.