IN Hyatt 2010 Apparently BAGPIPE Bagpipe Era

Company Profile Zhejiang Fengdi Garments Co., Ltd. is affiliated to Scottish Bagpipe International Development Co., Ltd. and is responsible for the full operation of the "BAGPIPE" women's brand in mainland China. The company was founded in 1999 and currently employs more than 800 people, including nearly 200 professional technicians and managers. BAGPIPE adheres to the brand development concept of “create fashion and transmit joy”. In a short period of time, it is backed by a young and strong design team and marketing team, with high coverage of media support and guidance to ensure sales performance. The annual growth rate of double-digit percentage points guarantees the market share and profits of franchisees, thus realizing the “win-win” for enterprises, franchisees and consumers. Today, BAGPIPE has more than 400 chain stores (cabinets) distributed in more than 20 provinces and cities in China, becoming one of the most competitive women's brands in China and becoming one of the top 50 women's wear in China.
Brand origin
BAGPIPE originates from the picturesque and tranquil Scotland. Magnificent and magnificent Scottish Highlands, quiet and secluded islands, ancient and mysterious castles, classic pure plaids, and simple bagpipes... These elements meet each other and create a mysterious and wonderful artistic paradise that attracts countless people. BAGPIPE is based on Scottish culture and combines it with modern fashion factors to create a distinctive brand.
Bagpipes, a national musical instrument from Scotland in the thirteenth century. Today, "pipe bagpipes" has long surpassed the status of musical instruments in the eyes of the Scottish people and has become synonymous with joy and romance. The characteristics of bagpipe music and the elegant and romantic contrast of a woman bring infinite inspiration to BAGPIPE's product design.
Scottish plaid skirt, English KILT, originated from the ancient "Celtic" people. Lattice is not only a symbol of Scottish culture, but also one of the most fashionable and popular elements of today. It is favored by many clothing brand designers and the plaid trend is advancing all over the world. Lattice is a symbolic element of the BAGPIPE brand design.

Brand interpretation I heard the voice of the bagpipes...
BAGPIPE from Scotland,
Inspired by the buzzing sound of flute,
The first to use music culture as a carrier,
Let music's spirituality and texture naturally flow in design, sound, dress, shape,
The harmony of voices, the beauty of a woman is totally natural!

Into BAGPIPE,
Life is like fresh air, delicate and lively.
As long as you enjoy it with your heart, everything does not have to be deliberately pursued.
Let yourself go and live a simple life!

BAGPIPE is like a beaten note.
In the pure and beautiful music country,
Dedicated to your happiness.
A woman, a song,
Naturally blooming, full of fragrance
Woman, Yue yourself, the more beautiful!

Brand positioning BAGPIPE's target consumers are urban women aged 25 to 40 years old. The women of this group are mature and restrained, positive and optimistic, love life, pursue fashion, and desire to break through.
BAGPIPE thus advocates a "simple and elegant fashion" brand style, product texture light, soft colors, Slim cut simple and refined lines, and integrate elements such as plaids, printing, multiple combinations, let women enjoy the fashion belt Beautiful to come.
Since its inception, BAGPIPE has always insisted on drawing inspiration from Scotland's cultural and musical qualities. It not only represents the ever-changing women's fashion products, but also promotes the art of dress to create beauty and convey joy.

The brand mission creates fashion and conveys joy.

Brand spirit Yue yourself, the more beautiful!

Contact Information Scottish Bagpipe International Development Co., Ltd. Address: Room 907, Yongde Commercial Center, No. 177-183 Wing Lok Street, Hong Kong Zhejiang Fengdi Garments Co., Ltd. Address: NO.6, North Latitude 2nd Road, Ouhai Economic Development Zone, Wenzhou City, Zhejiang Province Tel Fax Website:
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