Zhou Chengjian infiltrates the county's 2,000 stores to make money for Smith Barney

Actual controller Zhou Chengjian holds 78.18% of the shares, with a market value of 13.896 billion yuan, and the other major shareholder is Zhou Jiajian’s daughter Hu Jiajia, who holds 8.96% of shares and has a market value of about 1.6 billion yuan.

In 1994, Zhou Chengjian founded the MTS Bonwe brand, but instead of following the usual path of expanding production, he created a unique business model - a company that only directly operates brands and manages data.

In the “Outsourcing” aspect of Meters Bonwe, outsourced sales and garment production are 100% outsourced. The sales outlets are divided into two types, one is a direct-operated store, and the other is a franchise store. It has more than 2,000 direct-operated stores and franchise stores across the country, including nearly 2,000 franchise stores, accounting for 87%, and only 300 directly-operated stores. Home around.

After joining, the goods are provided by Meters Bonwe, with 25% of the sales revenue returned to the franchisees, and the rest of the revenue is owned by Metersbonwe. In this way, the franchisees and the company effectively became a community of interests. The franchisees sold hard for profits. In addition to making money, Metersbonwe also gained long-awaited market share and turnaround time.

This business model inevitably faces complicated logistics distribution problems. MTS Bonwe does not have much financial resources to carry out its own logistics distribution. However, Zhou Chengjian still follows the spirit of “virtual management” and outsources logistics to logistics. The company, the entire deployment of data by the company itself.

Therefore, MTS Bonwe has only four parts in its own hands: product planning, product design, partial raw materials procurement, and a small number of directly operated stores.

The economic winter has brought opportunities to the U.S. State. “For instance, in the past, only the manufacturers supporting the processing of the world's top 500 companies began to serve us. In the past, ZARA's domestic processing plants did not pick up our list, but now they have become us. The important partners, working with them, have improved the ability of Smith Barney's supply chain to respond quickly. This is the most missing thing for Smith Barney and the greatest value they bring us.”

Zhou Chengjian told the Money Weekly reporter that there are more than 3,000 styles in each year, and the design, testing, finalization, prototype production, volume statistics, large cargo production, and logistics and distribution of Smith Barn need a gap of 70 days, but Zhou Chengjian believes that We will one day surpass the speed that the world has already achieved."