Italian casual dress Sergio Tacchini hits the beach in Shanghai

Recently, Sergio Tacchini, a legendary clothing brand founded in Milan, Italy, joined the 2009 Tennis Masters Cup in Shanghai. At the site of the Sergio Tacchini booth at Qizhong International Tennis Center, Mr. Yue Xinyi, Chairman of Shengteng Fashion Trading (Shanghai) Co., Ltd. announced that: Sergio Tacchini brand will officially enter the Chinese mainland in January 2010, opening in the bustling Huaihai Road in Shanghai. The first flagship store and the shopping experience of 200 Sergio Tacchini image shops in Europe are perfectly reproduced in China.

According to Mr. Yue Xinzhao, in 1966, Italy's world-class tennis star Sergio Tacchini originated from passion and love for tennis. He founded the brand under his name in Milan, the fashion capital of the world. For 43 years, Sergio Tacchini has sponsored tennis stars and competitions of almost all ages. He has won international reputation and led the fashion of tennis. He has become the standard equipment for many tennis stars.

In addition, Sergio Tacchini's original color double-stripes design in the world of static white tennis has spawned a colorful tennis style. At the same time, the self-cultivating tailoring is full of Italian elegance and is highly sought after by star tennis players and tennis enthusiasts. Sergio Tacchini, with the theme of elite sports, has also expanded its products from a single tennis outfit to today's casual wear, leather, and accessory products that are both stylish, sexy, and dynamic. At the exhibition site, Sergio Tacchini took the lead in presenting the two main series in the spring and summer of 2010, namely the "Retro 60" series and the "Casual" series, which attracted everyone's attention.

As the first person to enter the Chinese fashion apparel brand in China, Mr. Yue Xinyi said that a Chinese name for the brand, St. Yue Xinyi said that he hopes to open more than 80 stores in Shanghai, Beijing, and coastal cities next year, mainly in the form of flagship stores, sales products, and counters for shopping malls, and “through the efforts of the Chinese people, this can be the most fashionable. The international brand of sexy casual wear was introduced to many elite athletes in China and around the world.”