361 Degree Launches Kidswear Brand Predicts Brand Competitiveness

After a bumper harvest in the capital market, 361 Degrees International Limited (Hong Kong stock Exchange code: 01361) quickly launched its children's wear brand in September 2009 and plans to invest heavily in 361 degree children's clothing and related apparel products. As a national leader in national sports brand, 361 degrees is of great significance. The introduction of children's clothing brand will extend the product category of 361 degrees, enrich the brand connotation, and it is self-evident to the sportswear brand that strives for long-term development. 361 degree brand competition Undoubtedly, the force will continue to improve.
With the development of children's wear and the appearance of 361 degrees, the children's wear market has gradually emerged with the objective of the third birth peak and the gradual adoption of childbirth in the 1980s. The share of the overall apparel market is also rising. . At the same time, children's lively, innocent, and vigorous personality characteristics are obviously more suitable for wearing sportswear styles. The huge space for market demand made the 361-degree children's clothing brand strategy begin to take advantage of the "early days."
In recent years, 361 Degrees has become a dark horse in China's sportswear market through continuous efforts, so competitors can not be ignored. In the annual report of the previous fiscal year announced yesterday, the annual net profit increased by 253% to 632 million yuan (RMB, the same below), and the turnover increased by 162% to 3.447 billion yuan, and the amount of company orders increased by 30% year-on-year in the spring of 2010. , The increase in data are substantially better than competing brands in the industry. In the competition for regional markets, 361 Degrees will continue to actively expand its retail network. It is expected that the number of retail outlets will increase by 600 to 800 during the fiscal year, with the target of increasing the number of retail outlet networks to 10,000. This shows that 361 degrees children's clothing leveraging the advantages of parent brand channel construction experience, quickly launched the children's clothing brand, "geographical advantage" is very obvious.
At the same time, the financing scale of the capital market of nearly 2 billion Hong Kong dollars has provided tremendous support for the expansion and comprehensive development of the 361-degree brand. The 9% of this fund-raising plan is invested in the children's clothing brand. The main products include T-shirts and sports suits. Sports shoes, jeans, casual bags, jewelry and Other types, I believe that with the strong "popularity" of the capital market as a backing, the development of 361 degrees children's clothing brand is bound to achieve good results.
Directly referring to the brand spirit level capital market optimistic about the 361 degree children's clothing brand for sportswear mining brand spirit content, the product to meet the wear demand is the first level, the product to enhance the sports performance or sports experience is the second level, and 361 degree positioning brand connotation Directly referring to "exercise the spirit of sports", that is, the third level of brand connotation, 361 degrees of "more than one love" can be called the classic case of advertising. From this extension, the successful positioning of the 361-degree parent brand continues, and the positioning of the 361-degree children's wear sports brand coincides with the brand appeal of children's wear, such as “future, vitality, hope, and splendor”. Therefore, the branding of 361 degrees children's wear has emerged from the outset and it has eliminated the low-end competitive strategy of winning through product competition, and associates 361 degrees with consistently strong brand promotion capabilities. The emergence of 361 degree children's clothing has become an effective reinforcement for the overall strategy of the 361 degree brand. In time, the overall competitiveness of the 361-degree brand will undoubtedly be greatly improved.
The investors in the capital market also stated at the same time: “The launch of the children’s clothing brand undoubtedly strengthens the overall competitiveness and overall profitability of the 361-degree brand. The continued growth of the 361-degree performance in the coming years has been expected, with the domestic sportswear and related products. The distance between the market and developed markets in Europe and the United States is continuously shortening, and the development potential of 361 degrees will be huge."