Since the beginning of 2009, KingCamp has paid more and more attention to the development of the Chinese market terminal. In just two or three months, KingCamp has opened nearly 10 counters in major shopping malls in China. The terminal sales of the KingCamp brand have gradually grown and developed, and the company’s leadership has also increasingly emphasized the quality training and management of new employees. In March, KingCamp invited three outdoor star managers and gold medal sales to the company for sales training for new employees. After the meeting, Ms. Qin Shuangyi, the manager of KingCamp branding department, and the trainers also conducted an in-depth exchange. Several of them expressed their opinions and opinions on the issues of outdoor industry and product sales.
Qin Yingying (Manager of KingCamp Branding Department), Zhang Zilin (Manager of Sanfu Madian Store), Zhang Ziyu (Manager of Sanfu Chaoyang Store), Wang Sufang (Salt Veteran Sales of Goldman), Chen Yanming (Sanfu Celebrity Sales)
Qin Yingyi: Did several people come to KingCamp for the first time today?
Zhang Zilin: Yes, I came to the company's headquarters for the first time today. Before I went to KingCamp's outdoor stores, they all went to understand the new products. In the past few years, I have been paying attention to KingCanp. At that meeting in 2008, I was moved by the disaster relief operations of Kanger Company. It was after the “5.12†earthquake that I learned from some friends and news that KingCamp made a good example in disaster relief. Both the company and the employees gave their love to the disaster-stricken people. Although I used to feel that I knew KingCamp, I still feel a bit of a surprise. I am an aloof and I rarely praise others, but today KingCamp feels far beyond what I had learned before. Once out of the elevator, KingCamp’s office was found to be so large that the division of labor was clear and meticulous, and the working environment was very good. In addition, through the communication with everyone, KingCamp found that the development of KingCamp has become very fast in the past two years and has become a real outdoor big brand in China.
Qin Yingyi: Thank you for your affirmation of KingCamp. Before KingCamp, it focused on the foreign market. In the past two years, it has only begun to shift its focus according to the development of the domestic outdoor industry. One of our main tasks this year is also to expand the nationwide store coverage and hope to build a big framework in China. Sanfu has been relatively mature in the domestic outdoor industry, and is also the industry's second-best. In the establishment of the domestic framework, several suggestions based on the understanding of the industry do?
Zhang Zikai: There is no doubt that outdoor sports in the country will become more and more wide in the future. Xu Zong’s strategy is also in line with the current development environment of the outdoor industry.
Qin Yinghuan: The two store managers have had more than ten years of experience in outdoor shops. They also have long outdoor sports qualifications. Would you like to ask people who are outdoor shops must understand outdoor sports?
Zhang Zilin: This is inseparable. If you do not grasp the accuracy of outdoor sports, it will be difficult to develop. This industry is fundamentally different from other industries. The outdoor industry uses products to promote outdoor sports in order to change people’s lifestyles.
Qin Yingling: Now that more and more outdoor shops are opening up in the country, the speed of outdoor brands entering the market is getting faster and faster. Do you think that outdoor brands are not a better way to enter shopping malls?
Zhang Zilin: In the outdoor market in the United States, the proportion of outdoor shops is more than that of shopping malls. In the promotion stage of the brand, it is better to display products and images in the shopping malls. But when our consumers know the outdoor sports to some extent, they will develop into outdoor shops and seek more professional products. Therefore, for brand owners, walking away from malls or outdoor stores is not the best way, and it needs two directions to develop together.
Qin Yingying: KingCamp is a brand with a full range of outdoor products. Our products cover all aspects of clothing, food, and housing. The diversity of products also restricts the regional nature of our stores. It is difficult for counters in shopping malls to display our equipment in large areas. Therefore, clothing is currently the main product, which makes it difficult for consumers to understand all our products.
Zhang Zilin: Yes, this is a problem in the development stage of KingCamp. To set up a large area counter in shopping malls, the cost will increase a lot, putting pressure on the company. However, it is a pity that KingCamp has so many good products that cannot be understood by consumers. If large-scale stores are set up to display all products in major cities, it will have a positive impact on the image of the brand, but the cost will increase and sales pressure will increase. I think we can do flagship stores in first-tier cities such as Beijing and Shanghai, expand brand image promotion through flagship stores, and shop more sales outlets in second-tier and third-tier cities for product sales. This will not only achieve the purpose of promotion but also ease the company's Sales pressure.
Qin Yingying: This is indeed better than a unilateral shop. Today's discussion with several people also made me a little bit surprised!
Qin Yingyi: I have another question here to ask Wang Sufang. You are a gold medal salesman. How much does a salesperson have to be a gold medal salesperson?
Wang Sufang: In fact, it is also very simple to say, first of all love this job, love the company, love sales. Like I sometimes feel that if I don't sell in the store, I feel uncomfortable and I want to sell something. Every day will work with a particularly high mood. Sales is a hard-working person's life. If a sales person is idle and dissipates and sees customers who do not understand it, he cannot sell anything.
Qin Yingying: Where is the source of your motivation for this job?
Wang Sufang: Well, that is, loves work and loves the company. Every day, they set goals for themselves and have a sense of mission for their work. Doing this job well and loving work is a prerequisite. Having professional product knowledge is also very important. There are also some of your own experiences. Do not look down on any customer, observe customers, and tap the consumer's potential for consumption. Another point is to really consider for the consumers, to introduce the advantages of the products to the customers according to their needs, and treat them as your friends. Whether or not the other person comes to the store for the first time, they must be warm and thoughtful. You should introduce products to customers based on their judgments. No matter whether they buy or not, they can't be impatient. Some of my customers are very good. Every time I come to the shop, I will greet me warmly and I will chat with you. We all become true friends.
Qin Yingying: People and people are mutual. You treat your customers as friends. They naturally become your friends.
Regarding sales, there is also a question for Chen Yanming. Do you think male salespeople and female salespeople are better able to sell outdoor products?
Chen Yanming: From the aspect of affinity, female salesmen will be better. This is reflected in the product's advantage is the sale of clothing. However, in terms of sales equipment, boys are more convincing and customers will rely more on male salesmen. Male salesmen and female salesmen will have different advantages for different positions.
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