Simply speaking, promotion is how to educate them, understand them, and let them know our products and consume them when we are facing a group of people.
In terms of self, promotion behavior has many meanings, but its essence is to solve the problem of consumers' awareness of our products and their unwillingness to buy. It works with consumers at the same time, so that consumers can buy our products smoothly after understanding and understanding.
In marketing activities, promotion is generally called pull, and sales are called thrust. Pulling power is also called market power, and thrust is also called sales force; that is to say, there must be a market first, then a sales.
With the gradual enrichment of products, the range of choices that people can choose is becoming wider and wider. At this time, it is necessary to consider what kind of products are really suitable for their needs. You can choose high-end brand products, you can also choose low-end brand products; you can choose high-priced products, you can also choose low-priced products; you can choose domestic products, you can also choose foreign products.
In other words, in the era when our products have been greatly enriched, it is far from enough to rely solely on the power of sales. The power of the market is precisely where we need to pay attention.
In general, consumers have to go through many stages of thinking in the process of understanding and loving a product.
For example, consumers must first have a preliminary understanding and understanding of our products and brands, and then they may have a good impression. And this process for consumers to understand is what we need to achieve through promotion.
The promotion method can achieve consumers' understanding of product benefits and brand interests. At the same time, through our careful study and analysis of consumers, we will carry out corresponding publicity for each different group, let consumers accept us through some emotional behaviors. The product, while educating consumers, achieved sales improvements.
That is to say, the behavior that satisfies the needs can be achieved through sales, but the behavior that satisfies the demand needs to be promoted and solved; if there is no promotion, there is no market for the company's own brand.
For example, our advertisements can play a role in promotion, and can also play a role in educating consumers and inspiring demand; of course, they can also play a role in promotion, which is the role of sales behavior. However, we must understand that the main role of advertising is to promote, and the second job is to promote sales. In other words, this kind of advertising behavior is not simply a notification, and a large part of it has played a role in promotion.
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