American men's brand Hart Schaffner Marx enters Hangzhou Tower

1887, the time when the American classic business men's brand Hart Schaffner Marx was founded. Across three centuries, after 121 years of storming, distant stories have settled into the classics of the industry. On November 11th, Hart Schaffner Marx came to the West Lake from the distant United States and settled in Hangzhou Tower, a famous leisure mall in Wulin Square.

Apparel Industry Immortal Legend

In 1881, many people in Chicago were still vividly remembered in the fire, that is, in that year, the Hart brothers, the founder of Hart Schaffner Marx, founded a small menswear store in the ruins of Zhicheng. In order to solve the problem of dress for men after the disaster reconstruction. Hart's small shops with superb craftsmanship and reasonable prices are always in a constant stream of customers. In 1887, in order to meet the needs of further development, marketing genius Schaffner and investor Marx joined, and the store was promoted to a menswear manufacturing company with a detailed division of labor and management science. Hart Schaffner Marx was officially established. Since then, a legend in the history of the US garment industry has been born.

Hart Schaffner Marx soon became a radical and innovative “big soldier” in the US apparel industry. In 1897, the use of the company’s $5,000 profit was the first to publish the first national advertisement in the apparel industry, becoming the first apparel company to use advertising strategies for brand promotion. It caused a lot of shock in the industry; in 1918, the At the end of World War I, it published an international advertisement in France to welcome American soldiers and became the first clothing company to use “event marketing” and international advertising strategies for brand promotion; it was also the earliest use of “high,” A short, fat, and thin "fitting" garment company that designs and manufactures garments; it was also the first to establish a fabric testing laboratory in the United States (1917), the earliest use of zippers on trousers (1936), and the earliest production of wool and polyester. The garment manufacturers of the blended suits (1953)... Valuablely, these early “firsts” are still being used in clothing companies all over the world.

In 1983, the company changed its name to Hartmarx Co., Ltd. and Hart Schaffner Marx became its subsidiary and independent men's brand. In the 20th century, the company's business grew rapidly and it expanded its presence in the United States with more than 1,000 stores. Hartmarx has developed into a well-known listed company in the United States. Hart Schaffner Marx has become its flagship brand with the most popularity and reputation. In 2007, the Hartmarx Group had nearly $1 billion in total sales, of which Hart Schaffner Marx contributed the most to sales and profits.