According to incomplete statistics, there are currently nearly 60 million people in China engaged in marketing. With the deepening of China's market economy and the need for economic development, the demand for marketers in the market is growing rapidly, and marketing has penetrated into every aspect of life. Since China's real market economy has been implemented for less than 30 years, it has to complete the market trajectory of Western countries for more than 200 years. Although there are gaps in some aspects, it should be said that it is already a great miracle.
Despite this, we still feel a lot of pressure, although there are currently nearly 60 million people engaged in marketing work, but in a strict sense, there are not many professional professional marketers, of course, there are objective reasons and subjective reasons. At present, marketers can be roughly divided into two major schools: academics and actual combatants. Obviously, academics have theories and actual combators have experience. However, there is not much combination of true theory and practice. In fact, most of the people who work in marketing, there are not many marketing majors, but most of them are half-way. Being a marketer is a social need and a need to engage in the personal development of marketing people. How to become a marketer. The author thinks that we need to pay attention to the following aspects:
A good attitude: "Mental attitude determines fate" Although familiar, but there are not many people who can really understand the "mind" in the way of marketing people's thinking. The author thinks that "mentality" should be composed of "heart" and "state", "heart" That is: intention, intention, sincerity, responsibility, and intention; state is attitude, state.
Have a heart: As the saying goes, "Being a good person to live" is always concerned about "being a marketing person should be like this, opportunities only come to those who are prepared, but also to the people who care, every change of the customer, we must understand, work hard Grasp every detail, every change in the market, you should understand, investigate, and find problems in time, prevent problems before they happen, especially for competing products, because he is the enemy of your battlefield.
Intention: Be good at thinking, do things practically, and ask a few questions why. For example, sales have risen, so why will sales increase? what reason? Sales have fallen, why have they slipped, and why? Everything must be understood, good, good, bad, bad. The successful promotion programs of other manufacturers can be inspired by them. Only the thoughtful people are good at thinking. Only the people who are good at thinking are wise people. The so-called masters of the prophets are essentially based on the collected Information, using wisdom, reasoning about what is going to happen, because everything has a regularity. This is the law of nature. Only people who think hard and study can find out.
Sincerity: The current society is a materialistic desire, and it is intriguing everywhere, especially in the business environment under the influence of the big environment. It is quick and instant, and the phenomenon of short-term behavior can be said to be common. Invisibly, in the process of cooperation, both sides of the cooperation have their own firewalls because of their own immunity, and dealers are even more so. In this case, as a marketing staff, only sincere, with practical actions to move It is possible for customers to have a good foundation for cooperation. Of course, only sincere cooperation can have good market development and personal development.
Attitude: In fact, the difference between people is very small, that is, the difference between thinking mode and thinking method, whether it is positive or negative. The way in which thinking and methods are positive or negative is the core factor is attitude. It has formed a big gap between people.
Status: Marketing requires passion and requires constant passion. To infect your customers with passion, use passion to infect people around you. As a marketer, always be in good shape.
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