SIMTLY pure brand women's interpretation of urban women's simple fashion

"Jane" and "Zen" as the Brand's Cultural Guidance. Simple in shape, and Zen in the heart, simplicity is a pursuit of quality, on the redundant, piled up. Zen is a nature that is not assertive, unobtrusive, plain, meticulous, and pure. Having nature is the pursuit of every urban woman. Only the owner has "pure" sentiment.