SIMTLY pure brand women's interpretation of urban women's simple fashion
"Jane" and "Zen" as the Brand's Cultural Guidance. Simple in shape, and Zen in the heart, simplicity is a pursuit of quality, on the redundant, piled up. Zen is a nature that is not assertive, unobtrusive, plain, meticulous, and pure. Having nature is the pursuit of every urban woman. Only the owner has "pure" sentiment.
SIMTLY's pure style: Pursue nature, return to reality, simplicity, and atmosphere, pay attention to the quality of detail, and pursue inadvertent agility. The target customer's psychological age is about 25-40 years old. It has certain cultural and artistic temperament and more mature women. Details enter:
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