Giffen: Excavating the Business Value "Spring" to Open up the International Market

On February 25, Giffon will once again debut at the Louvre and show its fall/winter 07/08 clothing at the Paris High Fashion Week.

On October 1st last year, Giffen took the theme of "door" and knocked on the door of Paris fashion. This time, Gifing designer Xie Feng will use the theme of “Road” to add a new path to the international top fashion.

Compared with the first conference without prelude and without follow-up pure conference, this time entering Paris, Gifen paid more attention to the practical details related to product sales before and after the conference. In addition to visiting professional clothing sales companies to determine product direction, Giffen hopes to establish a good relationship with international professional sales companies through Paris's press conferences and ordering sessions in order to seek long-term cooperation.

Giffin, who focuses on business operations, has always advocated designing based on market sales. This release, Giffen joined a key link: ask clothing agents in various countries to look like, and then, in accordance with the specific revision of the conference's works, in accordance with international practice in the preparatory work for Fashion Week.

As China's first clothing brand to enter the world market, Gifen took the road of commercialization. Giffen is trying clothing sales methods that have never existed before in the country, but are very common in foreign countries. The brand companies do not sell their own clothes, and the professional clothing sales companies in each country are solely responsible.

Comments:

If Giffen first appeared in Paris in order to express the elegant image of Chinese Women's clothing brands, the second goal was to seek commercial success. This is completely different from the Chinese brand's initial involvement in the world fashion industry, "just show." The involvement of international professional clothing sales companies shows that Giffen’s fashion is using the international brand's commercial operation methods to open up the international market.

The use of the internationally-famous, commercialized operating practices allows Chinese designer brands to obtain a mature and stable sales channel in the international market. This will be a viable path for Chinese brands to achieve internationalization. Such sales model is usually applied to designer brands or cutting-edge brands. For a Chinese clothing brand that wants to enter the international high-end market, adopting an internationally popular sales method is as symbolic and historic as creating an internationally recognized design. significance.

The establishment of an internationally renowned designer brand has a positive role in promoting the Chinese garment industry and even China’s “national reputation”, creating a “fashion capital” and a well-known fashion week. New York, USA and Tokyo, Japan have gradually accumulated the reputation of the country or city due to the popularity of the local designer brand in overseas, which further promotes the brand added value of the apparel and related industries.