Rich western style Zhang Yimou endorsement Wanbao Road clothing brand

Marlboro has expanded its business scope to apparel projects since the 1980s. In the United States, Marlboro is a sports and leisure brand, Marlboro Classics is a relatively high-end series in this brand. It's designed in Italy. The manufacturer, Marlboro SPA, opened in 1836 and is now the largest fashion store in Europe. Today, there are more than 1,700 Marlboro Classics clothing stores in the world. The customers are mainly mature men in the wealthy class.

Long lived in a noisy metropolis, fighting hard in the fierce competition, physical and mental fatigue is unavoidable, taking advantage of the weekend, men took off the burden of suits and shoes, put on "Marlboro personality clothing", in a matter of time, the pressure of the mind and load off Underneath, the relaxed and carefree look gives a feeling of ease, energy, hardness and softness, as well as an authentic western American style.

Unique and complete clothing style

Like cigarettes, the propaganda images used by Marlboro Classics are Western landscapes. The second is cowboys, including the image of a cowboy blending into modern life. Its clothing is comfortable and durable, bold and bold style, free and unrestrained. The inspiration for Marlboro Classics is mainly from the three aspects of the western cowboy image of the United States, the spirit of freedom and independence, and the beauty of harmony in nature. Marlboro Classics costumes show the style of the western United States, reflecting the perfect combination of nature and human.

According to Mr. Zhang Xiaoxiang, president of Haoxiang Group, an agent of the Marlboro Classics brand, Zhang Yimou was chosen as the spokesperson because his major in the 1960s was a director and he had special feelings about art. This time Zhang Yimou came Participating in the opening ceremony is completely free of charge. More importantly, the art of Zhang Yimou's life can better show the life of Marlboro Classics. When a reporter asked Zhang Yimou whether he would enter the business in the future, he quickly denounced and denied that he was still in charge of the show. The task now is to make good publicity announcements for the Olympics and make their own contribution to Beijing and the people of the country.