NE·TIGER: Made from China to China Haute Couture

Asia is a glorious hope for the global haute couture fashion. Following the United States and Japan, the Chinese market has become the focus of international top brands for competition. This year, Haute Couture Chanel and Armani entered China. At the same time, China’s first luxury brand, NE•TIGER, also started their “Chinese advanced customization”. Zhang Zhifeng, the founder of NE·TIGER, confidently said: “As long as we realize the renaissance and burgeoning of China’s luxury goods, China will be the third step of the global luxury goods brand. The rejuvenation is intended to be new and the emerging is revived.”

NE·TIGER has always led the fashion of Chinese luxury goods. Recently, in the Basha Charity Night, “Feng Yi,” a high-end custom-made dress produced by NE•TIGER, was eventually sold at a high price of 166,666 yuan. The international movie stars Zhou Xun and Sohu CEO Zhang Chaoyang jointly photographed the proceeds as donations to UNICEF for the "Driving Children's Dream" project for Chinese out-of-school children.

Mr. Zhang Zhifeng, founder of NE·TIGER, believes: “As a raw material import and finishing country in the luxury goods industry, China’s brand awareness in the luxury goods industry has sprouted. The creation and cultivation of luxury brands in China should be based on a sense of culture, nationality, and history. The sense of fashion and the sense of fashion go hand in hand in four areas.” The Chinese luxury goods declaration that he presented at the 2006 Asian Fashion Conference put forward the burgeoning and revival of Chinese luxury goods, and the “Feng Yi” auction made a perfect for this declaration. Footnotes.

"Feng Yi" was inspired by the legendary "Feng." The phoenix symbolizes good luck and divine aura. As the totem of the Huaxia nationality, its ornamental patterns are also exclusively enjoyed by the empresses and nobles of all ages. "Feng Yi" adhering to the traditional Chinese cultural concept, cleverly combining the ancient Chinese and Western clothing characteristics, blending the essence and luxury of Chinese and foreign. The design of "Feng Yi" shows the slender figure of "Feng", with elegant lines. The design of the shoulders originated from the queen and nobles' “Xia Xia”; the design of the corset was derived from the evening dresses of the western court ladies and perfectly illustrated the graceful curves of women's chest, waist and buttocks; the design of the skirt part was very The unique, phoenix-tailed, long-tailed dress, slits on the right side, revealing the sensuality of oriental charm.

The haute couture women's wear is a real luxury product. Its charm lies first in its traditional craftsmanship, which is basically made by hand for days or even months. The "Feng Yi" fabric uses Yunjin, which has just been declared as a world cultural heritage, and has a history of 1500 years in Yunjin. Even if it is currently used, the "Flower Makeup" technique can only be hand-woven. The "Feng Yi" also uses the "seamless seamless" weaving method that was used only when making robes. The fabric of the "Fong Yi" fabric used dozens of artisans and it took 800 hours to make it. No wonder " Inch inch gold!"

Haute Couture fashion emphasizes globally unique design and exquisite craftsmanship, even at no cost. Therefore, NE·TIGER's "Feng Yi" also uses the top fur of the Copenhagen Purple Club in Copenhagen, which is adorned with nearly 50,000 Swarovski crystals!

Advanced customization like NE·TIGER “Fengyi” reflects both the revival of Chinese traditional culture and traditional stunts and the emergence of Chinese luxury brands.

Mr. Zhang Zhifeng, the founder of NE·TIGER, said proudly: “We are doing China's first advanced custom brand. Hopefully many years later, we will be the oldest advanced custom brand in China!”