ZUPPA Kids: The strongest opponent is yourself

Zuppa, the famous baby clothing brand from Argentina, has achieved unpredictable rapid development since it was introduced to the Chinese market in 2005. Zuppa has now become one of the best children's wear brands in Shenzhen. Zuppa brings Caribbean sunshine and sea breeze to the industry with her distinctive design style. She insists on the most marketable price while paying attention to quality and personality. This is at the heart of the company's business philosophy.

On December 25, 2005, Zuppa was a brilliant new student in Shenzhen, South China. Zuppa entered the life of the Chinese people three months later. It brought the sunshine and sea breeze to the children's wear industry in China...

Six months later, we saw the fact that due to the participation, recognition, and support of a large customer base, Zuppa has started to identify in South China, Southwest China, and even China, thanks to the passion of a team that is ignited by both passion and ideals. His own market position, Zuppa's brand effect is showing strong in her region. Its brand influence is moving from strength to excellence.

“When the outside world overreports Zuppa's rising trajectory and development momentum as a “miracle” and as a “Zuppa phenomenon,” we are fully aware that, as a Chaoyang company that is rapidly growing and continues to receive rigorous tests from customers and the market, those The praises that are filled with promises and spurs will never be an excuse for self-satisfaction and self-satisfaction, because we are soberly aware that what we are doing is a business that has goals and never ends; what we face is that we stand forever. We sent out loyal customers to us at high places.” Mr. Zhang Xiang, chairman of Shenzhen Shengtian Garment Co., Ltd., told reporters enthusiastically.

What are the reasons for Zuppa's ability to survive and grow rapidly in a brand like Shenzhen? What is Zuppa's winning formula? Are they better in marketing? ......

Zuppa's strongest opponent is himself

Zuppa is first faced with strong local brands in Shenzhen. They have a certain amount of market share, brand history, and reputation. Zuppa is doing a foreign brand and must not only be a foreign brand. Good local classics, but at the same time with the domestic brands to make a big difference in marketing, a little careless, it is possible to fall into a whole lose the outcome, so the difficulty is very great!

Shenzhen Shengtian Garments Co., Ltd. believes that the domestic children's clothing industry has developed rapidly in recent years. The national children's wear industry has flourished and a number of outstanding brands have emerged. However, in terms of the industry as a whole, we do not find our existing international counterparts. There is a large gap between the levels, and the biggest concern is “similarity”, lack of independent design ideas and language, and insufficient attention to the overall and consistent product development strategy, advertising performance and products. The connotation of personality is often out of line, which often makes customers feel at a loss when they decide to purchase. In the end, most people decide the choice based on price or discount. This phenomenon makes the industry slowly become difficult in the cruel and unrestrained price competition. The ideal of development has often become a flash in the face of reality.

At that time, Zuppa children's wear, an excellent brand in Argentina, was introduced into Greater China. Considering the distinctiveness of the Zuppa brand, it was a gift presented to the millennia by a famous Argentinian designer, Annabella Tisza, who has swept the Americas at an alarming rate for five years. Her design has been hailed by the industry as "a new language and thought in the field of children's clothing design." We want to introduce such a successful brand to China, which will have a certain influence on the industry and the larger baby clothes market in China.

So say: Zuppa's opponent is not someone else! It's our own! How to carry out the most effective integration of resources; including human resources, financial resources, brand resources is our focus.

Zuppa Case Improves Industry Integration

The successful operation of the Zuppa brand is definitely not accidental. Apart from the fact that they really have a cute story and high-grade quality in every piece of clothes, they are undoubtedly the price that they have in the pro-market market. Important law.

Businessmen are talking about business! The pursuit of profits by businessmen is a matter of course, and the reporter heard more stories about Shangdao in Shenzhen Shengtian Garments Co., Ltd!

In April this year, an Anhui customer was particularly optimistic about the Zuppa brand and applied for a municipal agent in Hefei. When she remitted a 10,000 yuan deposit to the company, she discovered that her store had accidents that could not be negotiated, according to the current franchise. The rules of the game, the guarantee must have been no refund, this matter the company immediately after the report to the chairman, the chairman immediately made a deal, immediately return the deposit to the customer, and later when the reporter asked about this matter, when Zhang said: "There is no more than one ten thousand yuan, but the reputation is more important than money;" In a word, the business philosophy of the Holy Heaven is revealed.

The pursuit of profit is justified, but Zuppa knows that it is not time to seek profits, leaving more profits to dealers, providing better products to consumers, and bringing inexpensive products to market; this is the Holy Day. Forever pursued homework.