Chinese Brand First International Fashion Stage Gifion Unveils Paris Fashion Week

Designer Xie Feng (China) of the Chinese brand “JEFEN” made a thank-you after the conference

As the “Opening Show” of Paris Fashion Week, the fashion show of the Chinese fashion designer Jefen (JEFEN) was held on the morning of October 1st in the Carrousel Hall of the Louvre in Paris. This is also the first time China's fashion designer brand has entered an important international fashion stage.

In this eye-catching press conference, several European models wearing Giffen’s clothes sneaked out of the “China Gate” and presented to European fashion designers the “2007 Design by Chinese designer Xie Feng”. Spring and summer fashion" works. After a rigorous review process by the Paris Fashion Week organizer and the French Haute Couture Association, the Chinese designer Gifion was accepted for the Paris Fashion Week.

"'Jiffen' participated in Paris Fashion Week for the first time, and its first appearance marked the first step in the development of Chinese fashion." Ambassador Zhao Jinjun expressed his warm congratulations to Xie Feng after the press conference and wished that the Chinese garment industry could continuously develop and compete with the world famous brands.

Jiang Hengjie, executive vice president of the China Garment Association, said that “Jiffen” has entered the world of fashion and gave Chinese fashion designers more confidence. He believes that "Today is only the beginning. More Chinese designers will embark on this stage and move from here to the world."

Gbagh, chairman of the French Haute Couture Association, said that the “Jiffen” that appeared in Paris Fashion Week is an important symbol. It shows that more and more Chinese clothing brands are on the world fashion stage and will participate in influencing world fashion. In the trend.

Recognized by the French fashion industry, Xie Feng, creator of the "Jifen" brand, was satisfied with the results of this exhibition. Xie Feng studied at the Japanese Institute of Fashion and received a Graduate Diploma in Fashion. After that, he worked for a Japanese fashion company and under the guidance of renowned designer Masayoshi Matsuda, he won the Japan Young Designer Award. After returning home, with the support of a famous Italian textile company, in 2000 he founded his own designer brand "Jifen." Last year, France’s famous VLOSY Luxury Consulting Group took a stake in Giffen, internationalized packaging for Giffen brands and designers, plans to open stores in France and enter the rest of the world.

Paris is recognized as the fashion capital of the world. Paris Fashion Week is one of the four major fashion weeks in the world. It is on par with New York, London and Milan. During the fashion week twice a year, not only many world-class fashion masters hold a press conference here, but also gathered thousands of professional media and buyers from all over the world. They can be considered as the vane of the fashion trends in the world and are also considered by the industry. As "the birthplace of fashion brands."