The luxury of sports products has become more intense (Photos)

For sports season, people concerned about sports must discover such a new phenomenon. Among the sports products that we are familiar with, we now often see some expensive sports products, such as a pair of sports shoes for $3,000 or $4,000, and a tennis list. Skirts have to be sold for six or seven thousand yuan. Even a signature kettle costs hundreds of dollars. In addition to the designer's high-tech elements that give sports products doubled their value, well-known Fashion designers are sports brands. As a result of its design, sports brands and their products have gradually become a luxury item.

Fashion also gives sports brands more meaning

This summer, the luxury of this sporting goods is even more intense, and even the biggest designers in the fashion industry, Giorgio Armani and Alexander Mcqueen, could not help but join in!

New Trends: Designers are getting bigger

In recent years, sports products have been continuously upgraded and gradually become luxury goods. The sports brand invites well-known fashion designers to design sports products so that sports products can gradually move closer to the areas of “high fashion” and “advanced accessories”. First, Adidas teamed up with designer Yohji Yamamoto to launch the Y-3 series, followed by Adidas and cutting-edge designer Stella McCartney.

This year, the trend of this alliance is even more apparent. The former designer Alexander Mcqueen and PUMA have launched the "Hi-fashion" series of men and women's clothing "Alexander McQueen for Puma", injecting their own unique alternative style into the mass sports products. Although only one sneaker is currently available, from this luxurious sneaker, people are already looking forward to the next product, and this sneaker design is also compared to the industry as "like a wonderful chemical reaction." .

Then, Polo Ralph Lauren, who started with a polo shirt, formed a five-year global partnership with the All England Tennis Club, became the official uniform designer for the Wimbledon Open, and declared the series of fashionable tennis apparel products. Limited sales can only be purchased on the official websites of a few specialty stores and brands, and their prices are higher than ordinary products.

Japanese designer Chuan Baojiu launched a series of apparel designed for Swimwear brand Speedo

The Japanese designer Chuan Baojiu, who is known for her weird style, led her own brand of COMME des GARCONS. The team of designers recently launched a series of costumes designed for the swimwear brand Speedo and related swimming products. It broke the past and designers only designed one for the brand. The rules of the two products, the latest series includes seven women's swimwear, five men's swim trunks, two swimming caps and swimming goggles and three pieces of neutral T-shirts, the external commentary is this series of design will be enough to go one Field mini swimsuit show".

In the end, even Mr. Giorgio Armani could not help but recently announced that he and Mizuno will jointly launch a series of high-tech and fashionable sports shoes, and hope to achieve a win-win result through this move. The brand's sense of design was enhanced by Mr. Armani's reputation, and Armani also used this as an opportunity to launch Armani's Logo Eagle logo sports shoes, which opened the field in professional sports shoes. Taking Armani's lofty position in the fashion industry, he believes that such cooperation indicates that the cooperation between sports brands and fashion designers has reached an unprecedented level, and it has also pushed the trend of sportswear fashion to another peak.