B&D Bai Shangdu: Creating a Brand Shop is the Road to Success

In the tide of the market economy, all walks of life are constantly creating a myth of creating rich scenes. Similarly, the shoe retail industry is undergoing tremendous changes again and again. The popularity of shoes exists in the contrast between the old and the new. It is necessary to sum up the laws from history and create a perfect product that combines design sense and technology in order to stand the test of time and become an eternal classic.

According to statistics, the manufacturing center of the world footwear industry was in Italy in the 1960s and Japan and South Korea in the 1970s. It resided in China in the 1980s and landed in mainland China in the 1990s. The process of industrial transfer is actually a process of chasing the transfer of costs and trends. In the early stage of the commodity economy, people's standards for measuring the quality of shoes are not good or bad, but they are resistant to wear. Wearing shoes is a need for people to walk. In recent years, with the substantial improvement of people’s material living standards, people’s consumption concepts have undergone tremendous changes. Wearing shoes is not just for walking, but has become a fashion or even a representation of identity.

Bai Shang Du was born in 1932 in the fashion capital of the world - Milan, Italy. It was founded by Ms. Miuccia Prada, the international shoe brand custody agency. It is the world's first brand shoe discount store. It is based on the horizontal alliance of Italy's top ten famous brands. It gathers world-famous footwear brands, strikes markets with the world's OUTLETS business model and discounted prices at the very bottom, and has been unique to the world for more than 70 years. Bai Shangdu grasps the market by grasping the connotation of the brand. The cognition of the brand does not stop at the narrow concept of names and logos. The brand quality, management level, technical level, size, market image, and market needs of the company are included in the Baishangdu brand. Its brand equity, thus establishing a correct brand concept.

Baishangdu silently satisfies the needs of each of the feet. It is never overbearing and professional. The perfect combination of classic and fashion, retro and trend parallels, the current trend-setting, hottest fashion treasures, exactly reflect the "B & D · 100 degree degree" brand concept. Baishang absorbs the management and design team led by a keen sense of the market and sense of smell, so that the characteristics of the brand-name shoes discount stores are the same as the sun and the moon, and they are at the forefront of the market. With specialty stores and agents as the main development network, we have the courage to innovate and operate with integrity. We always adhere to market demand as the core, continuously enhance our brand image, gradually establish a nationwide sales network, and create a vast space for development with franchisees.

The original comprehensive consulting system relies on international shoe brand custody agencies, powerful elite management teams and marketing experts with rich industry experience to develop the most reasonable and hot selling product configuration for discount stores. In adopting the operating principle of “low-income and low-income”, only a meagre profit is obtained from a single item of merchandise, and the marketing guide that maximizes the profit space to the discount store is insisted. And established a perfect return policy, fully guarantee the interests of franchisees. Baishangdu not only established a series of franchise guidance, store planning, corporate marketing, exchange system, perfect service, advertising support and other strong support, strict quality control, professional quality inspectors responsible for the checklists of factories around the world Work to ensure that producers strictly follow the quality requirements of each process. Depending on the quality of products for the survival of the fundamental, building a brand with quality, build credibility with services, paving the way to success.