Khan sweating Decathlon will be "scented" sportswear

Yesterday, the DOMYOS brand of the famous French brand Decathlon ended its two-day weekend fitness activity in Shanghai. In an interview with Perec, who was responsible for the design and planning of the brand, the main purpose of the event was to promote brand awareness among young people and to test the trials of sportswear in the spring and summer of 2007. According to reports, DOMYOS is currently developing a new type of “scented” sportswear that is expected to be available soon.

Due to the weather, there were not many people arriving at the scene yesterday afternoon. About 100 young people between the ages of 20 and 25 listened to the dance of the American fitness instructor T·STONE in fiercely rhythmic music and performed hot training interactively. Perec said that the DOMYOS brand is aimed at people under the age of 40 who love life. “They have independent economic sources, they like unique and innovative designs, and the most important thing is that they can afford our products.” and NIKE, ADIDAS Compared with the huge amount of advertisements of internationally renowned brands, Decathlon's products prefer the brand of “word of mouth”.

Perec said that as a fitness brand under Decathlon, the DOMYOS brand is also a "close to the people" policy - high-quality, low-cost, build their own market and sales strategy in the country. The young people who participated in the event were all potential customers invited by the brand. During the two-day event, they tried out the brand's up to 200 new products in the spring and summer of 2007. It is reported that the company will analyze the relevant data of the wearer's feelings, sweating, etc., and then improve the new product.

According to reports, for this "scented" sportswear that is currently under development, people will experience the "sweet and sweaty" feeling during exercise. However, it is not yet possible to determine the timing of the new launch and it is not expected to be long.

It is reported that all products of Decathlon have been designed in France. The raw materials for the products are purchased from various countries in the world, and most of them are produced and sold in China. "We don't spend as much money on advertisements as some Other brands do, so our products are of equal quality and the price is much lower than similar products," Parice cited as an example. The spices used come from the spice-producing India, which reduces the cost of the product and the price is much cheaper.